Sub Micron Devices Inc Case Porter’s Five Forces Analysis


Home >> Harvard >> Sub Micron Devices Inc >> Porters Analysis

Sub Micron Devices Inc Case Study Analysis

Bargaining Power of Supplier:

The vendor in the Taiwanese Sub Micron Devices Inc sector has a low negotiating power although that the market has dominance of 3 gamers consisting of Powerchip, Nanya and ProMOS. Sub Micron Devices Inc makers are plain original equipment producers in tactical alliances with foreign gamers in exchange for technology. The 2nd reason for a reduced negotiating power is the fact that there is excess supply of Sub Micron Devices Inc devices due to the huge scale production of these leading industry players which has decreased the cost per unit and also raised the negotiating power of the purchaser.

Threat of Substitutes & Degree of Rivalry:

The danger of replacements in the market is high provided the fact that Taiwanese makers take on market show to international players like Intel, Motorola, IBM, Hitachi, NEC, Toshiba, Samsung and also Fujitsu. This shows that the marketplace has a high level of rivalry where makers that have layout as well as development capabilities along with making experience may have the ability to have a higher bargaining power over the market.

Bargaining Power of Buyer:

The market is dominated by players like Micron, Elpida, Samsung and Hynix which even more lower the purchasing power of Taiwanese OEMs. The reality that these calculated players do not enable the Taiwanese OEMs to have access to innovation indicates that they have a greater negotiating power fairly.

Threat of Entry:

Hazards of entrance in the Sub Micron Devices Inc manufacturing industry are reduced due to the truth that structure wafer fabs as well as purchasing equipment is highly expensive.For simply 30,000 systems a month the funding requirements can range from $ 500 million to $2.5 billion relying on the dimension of the systems. In addition to this, the production required to be in the latest innovation and there for brand-new players would not be able to compete with leading Sub Micron Devices Inc OEMs (initial devices makers) in Taiwan which had the ability to delight in economies of range. Along with this the current market had a demand-supply inequality and so excess was currently making it hard to permit brand-new gamers to delight in high margins.

Firm Strategy:

Considering that Sub Micron Devices Inc manufacturing makes use of standard procedures and also common and specialized Sub Micron Devices Inc are the only 2 categories of Sub Micron Devices Inc being made, the processes can quickly make usage of mass manufacturing. While this has led to schedule of modern technology and also scale, there has actually been disequilibrium in the Sub Micron Devices Inc industry.

Threats & Opportunities in the External Setting

Based on the inner and also exterior audits, opportunities such as strategicalliances with technology companions or development via merger/ procurement can be discovered by TMC. Along with this, a relocation towards mobile memory is also a possibility for TMC particularly as this is a specific niche market. Risks can be seen in the form of over dependancy on international gamers for innovation as well as competitors from the US as well as Japanese Sub Micron Devices Inc producers.

Porter’s Five Forces Analysis