A number of areas can be identified where FG has an one-upmanship over its competitors. These locations would certainly be analyzed using the Susan Griffin Formulation Of A Long Term Investment Strategy VIRO framework where the 'worth', 'inimitability', 'rarity' and company' of FG would certainly be evaluated in terms of its contribution in the direction of its one-upmanship. The structure has been shown in appendix 3.
It can be seen that FG is offering a value-added item, which is not just a method of obtaining high margins for business, yet is beneficial for the client as well. Smoked seafood products are considered as value-added things and so FG is definitely offering value to the marketplace as well as to the entrepreneur in the type of high conserving capacity from fish products. Also, FG's capacity to produce initial Oriental inspired smoked seafood items can be taken into consideration an unique ability.
Business has placed obstacles to entrance for new entrants by encouraging clients to be demanding in terms of requesting for their preferences. Not only has this made the solution uncommon, it has boosted the price of entrance for niche players considering that FG's diversification and also adaptability can not be matched by new participants in the short run. This highlights another factor of inimitability.
The reality that the business is not product-orientated yet is a market-orientated company which is adaptable sufficient in its capacity to adapt to dynamic market situations recommends that its means of arranging services is certainly its competitive edge. In addition to this, business is organized to ensure that it has less reliance on importers and trading companies which adds to its one-upmanship as an organization in a market where smoked fish items have to be imported from various other countries.
In addition to these factors, FG's long-term partnerships with its consumer that has led to brand commitment from their side and the former's consistent reinforcement of quality control to maintain this brandloyalty is an added variable giving it an one-upmanship.
As per the Susan Griffin Formulation Of A Long Term Investment Strategy VIRO framework, if a firm's resources are beneficial however can be mimicked easily, it might have a temporary competitive benefit. In FG's case, it can be seen just how a sustained affordable advantage is feasible via the firm's adaptability, market-orientated method, suffered long-termrelationships and ingenious abilities of the business owner.
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