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Susan Griffin Formulation Of A Long Term Investment Strategy Case VRIO Analysis

CASE STUDY


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Susan Griffin Formulation Of A Long Term Investment Strategy Case Study Solution

A number of areas can be identified where FG has an one-upmanship over its competitors. These locations would certainly be evaluated utilizing the Susan Griffin Formulation Of A Long Term Investment Strategy VIRO framework where the 'value', 'inimitability', 'rarity' as well as organization' of FG would certainly be reviewed in regards to its contribution towards its one-upmanship. The structure has actually been displayed in appendix 3.

It can be seen that FG is offering a value-added item, which is not just a way of acquiring high margins for the business, yet is beneficial for the customer too. Smoked seafood items are looked upon as value-added items and so FG is absolutely using worth to the market as well as to the entrepreneur in the kind of high saving potential from fish items. Also, FG's ability to create original Asian inspired smoked fish and shellfish products can be taken into consideration an unmatched skill.

The business has put barriers to entry for new participants by motivating consumers to be demanding in regards to asking for their choices. Not just has this made the solution rare, it has actually enhanced the price of access for particular niche players given that FG's diversity as well as versatility can not be matched by new entrants in the short run. This highlights another factor of inimitability.

The fact that the business is not product-orientated however is a market-orientated service which is adaptable enough in its capacity to adjust to vibrant market situations suggests that its way of organizing services is absolutely its one-upmanship. The organisation is arranged so that it has much less reliance on importers as well as trading firms which includes to its affordable side as an organization in a market where smoked fish products have to be imported from other nations.

Along with these factors, FG's long-term partnerships with its client that has actually led to brand commitment from their side as well as the former's consistent reinforcement of quality control to keep this brandloyalty is an extra aspect giving it an one-upmanship.

According to the Susan Griffin Formulation Of A Long Term Investment Strategy VIRO framework, if a company's sources are important yet can be mimicked quickly, it might have a temporary competitive benefit. Nevertheless, a sustained affordable benefit would result from resources which are important, uncommon and also pricey to copy while at the exact same time the company has the capability to arrange these for an optimum benefit (Rothaermel, 2013). In FG's case, it can be seen just how a continual competitive advantage is possible via the firm's flexibility, market-orientated method, sustained long-termrelationships and also innovative skills of the business owner. These factors have already been discussed in the Susan Griffin Formulation Of A Long Term Investment Strategy SWOT analysis as inner staminas.