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Suzion Energy Ltd Case VRIO Analysis

CASE SOLUTION


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Suzion Energy Ltd Case Study Solution

A number of locations can be determined where FG has a competitive edge over its rivals. These locations would certainly be examined making use of the Suzion Energy Ltd VIRO structure where the 'value', 'inimitability', 'rarity' and also company' of FG would certainly be evaluated in terms of its payment in the direction of its competitive edge. The framework has been shown in appendix 3.

It can be seen that FG is offering a value-added item, which is not simply a means of obtaining high margins for business, however is important for the consumer as well. Smoked seafood items are considered as value-added products and so FG is definitely providing value to the market and also to the business owner in the type of high saving capacity from fish products. Furthermore, FG's capability to create original Eastern inspired smoked seafood items can be considered a supreme ability.

Business has actually put barriers to access for brand-new entrants by encouraging clients to be demanding in terms of requesting for their preferences. Not only has this made the solution rare, it has actually enhanced the cost of access for particular niche players given that FG's diversification and adaptability can not be matched by brand-new entrants in the brief run. This highlights one more point of inimitability.

The truth that the business is not product-orientated but is a market-orientated organisation which is versatile sufficient in its ability to adjust to vibrant market situations suggests that its way of organizing services is definitely its competitive edge. Along with this, business is organized so that it has less dependence on importers and also trading firms which adds to its one-upmanship as an organization in a market where smoked fish products need to be imported from various other nations.

Along with these factors, FG's long term connections with its client that has actually resulted in brand commitment from their side and also the previous's constant support of quality assurance to preserve this brandloyalty is an extra factor offering it an one-upmanship.

As per the Suzion Energy Ltd VIRO framework, if a company's resources are useful yet can be copied quickly, it may have a short-lived affordable benefit. A sustained affordable advantage would result from resources which are valuable, uncommon and expensive to imitate while at the same time the company has the capacity to organize these for an optimal benefit (Rothaermel, 2013). In FG's case, it can be seen how a sustained competitive benefit is possible through the company's flexibility, market-orientated method, endured long-termrelationships and ingenious abilities of the entrepreneur. These factors have actually currently been talked about in the Suzion Energy Ltd SWOT analysis as inner toughness.