Telefã“Nicas Bid For The Mobile Market In Brazil B Case Study Help


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Telefã“Nicas Bid For The Mobile Market In Brazil B Case Study Analysis

Background and Facts

Telefã“Nicas Bid For The Mobile Market In Brazil B a workplace supplies merchant for small and also moderate sized businesses has lately been involved in preparing for a merger with its competitor Home Deport, which has influenced effectiveness levels in departmentswith the elderly manager involved in lawful problems put forth by the government Profession Compensation. With the Advertising Head putting forward the information of his separation from the company in one year, Jeannie Lewis, the current head of procedures has actually been asked to take the duty in the future. With obstacles in the type of a potential social adjustment and also low worker morale, the organization is in need of a complete reengineering initiative at the marketing department.

Problem Statement
Porter's 5 Forces Analysis
The possible social adjustment at the advertising and marketing department of Telefã“Nicas Bid For The Mobile Market In Brazil B is enhancing unpredictability in the workplace leading to different challenges for the Jeannie Lewis that would certainly be changing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant function in influencing calculated choices given that Stapes Inc. needed to abandon its strategies of merging with Office Deport after the Federal Profession Payment's treatment while doing so. Offered the fact that the store has a global visibility with branches in UK, USA, Canada as well as Germany, political consider each of these countries might have the ability to impact efficiency or calculated goals. Federal Profession Compensation's antitrust suit against the merging used up beneficial time of the organization's elderly monitoring suggesting that 'political' factors can have severe effects for an international organisation.

Economic Factors: Economic factors such as the introduction of small businesses in the worldwide scenario suggest that Telefã“Nicas Bid For The Mobile Market In Brazil B is prospering in a setting where there is potential growth of organisations. In addition to this, reality that shop customers are mostly seeking office products for office recommends that the market has a rising trend of entrepreneurs as well as online businesses.

Social factors: Social trends in the economic climate reveal that consumers are searching for benefit as well as eye-catching costs. Marketing research demonstrates how the consumer for Telefã“Nicas Bid For The Mobile Market In Brazil B does not have recognition concerning discovering services which can supply a combination of convenience as well as low costs.

Technological factors: Modern technology plays a vital function in Telefã“Nicas Bid For The Mobile Market In Brazil B's company strategy specifically as the organization is piloting Innovation facilities which would certainly offer technology sales as well as support in the type of memory upgrades, peripheral installations. (Recap of INSECT in appendix 2).

OB Issues as well as Effects.

Numerous underlying Organizational Habits issues can be seen in Telefã“Nicas Bid For The Mobile Market In Brazil B's case as highlighted in this section.

Concerns about cultural adjustment: There is apprehension concerning a cultural modification that would certainly occur when Todd Krasnow leaves from his setting as the Exec Vice President of Marketing with most of the staff members already showing unhappiness over this possible relocation. This anticipated modification has actually created tension in the office which has actually been paired with the past stress of preparing the company for a prospective merging with House Deport.
Pest Analysis
Demanding Task Setting for Newcomers: There is shortage of workers that can match the demanding atmosphere of a busy organization. Not just does this bring about trouble in discovering the appropriate people, it puts stress on new hires as can not hold up against the rate and also stress that the organization expects them to bear.

Dual Coverage Lines: Newbies find this organizational culture troublesome and also hard to deal with particularly as dotted line relationships are indicated to be weaker generally and also unbiased setup and also efficiency analysis is still done by the solid line manager. This suggests that beginners might lose quality concerning their corresponding duties as well as objectives specifically as populated line reporting does not keep them in direct interaction with the solid line supervisors.

Resentment From Cross Departmental Hiring: Krasnow's choice to make Lewis his successor instead of Bridget Coles even though it had been hypothesized that the last would certainly take Krasnow's position came as a strike to her spirits. Lewis may have been capable and also ideal for the work but the fact that Kransnow's separation would certainly make Coles a direct report to Lewis may have been the factor for Coles' resignation from services.

Anxiety & Job Instability: Concern as well as insecurity can be determined as two significant worries that Lewis would certainly be handling specifically as the merging has actually now be terminated and 2 senior execs of the advertising department would certainly be leaving. The whole duty of the division would certainly be falling on Lewis's shoulders who would not simply be in charge of brining concerning a social change yet would additionally have to confirm herself in her brand-new function.

Inappropriate Management Style of Leader: Lewis's administration style and also its incompatibility with the marketing division's duty can additionally be viewed as an OB obstacle especially as she has been made use of to managing issues in the operations department where personnel are instructed to focus on processes and obtain them right. The marketing department on the various other hand can be seen as a group of people that are made use of to being supported by Krasnow who focused much more on output than procedures.

Interdepartmental Arguments: Interdepartmental disputes between 3 divisions, advertising and marketing, merchandizing and also operations respectively over the allowance of the marketing mix can be determined as an additional OB problem. Although the marketing department does not share the exact same vision as the other 2 divisions relating to the aloocation of the marketing mix twoards promotions as well as advertsing, the merchandizing and also procedures divisions do not agree over the advertising mix appropriation among each other either.

Disintegration in Advertising Division: Fragmentation in between the advertising and marketing departments can be determined as one more OB issue which could need additional focus. The reality that the advertising and marketing sections in the marketing division are detached is protecting against both divisions from obtaining from each various other's experience and experience. Integration of advertising and marketing with merchandising and procedures would end up being more difficult if the advertising and marketing department itself is degenerated which can be another prospective OB problem.

Telefã“Nicas Bid For The Mobile Market In Brazil B Analysis

Different concepts have actually been used to describe the circumstances to get further clearness concerning the situation handy.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Theory X, most managers believe that juniors are easy and also careless, have little aspiration as well as resist adjustment. The scenario at Telefã“Nicas Bid For The Mobile Market In Brazil B is not totally complying with Theory X, it can be seen that new hires are locating this setting instead difficult which might at some point lead to a greater disposition of the administration in the direction of Concept X. Also while examining Lewis's monitoring design, concept X might have been suitable in the procedures division to some degree yet the Advertising department would certainly call for dependence on Theory Y in order to get the creativity as well as originality from the teams.

Tuckman's Synergy Theory: As far as Lewis's worry concerning bringing harmony in between the advertising as well as marketing division is concerned, this would originally lead to conflict as discussed by Bruce Tuckman in his 'Team effort Theory'. By integrating the advertising and marketing as well as advertising department's work, there might be the exact same initial disconnect which might lead to the second phase of 'storming' where the groups challenge one an additional.

Bridges' Shift Design: As per William Bridge's concept (appendix 4), individuals are fairly uneasy with modification, which is evident by the scenario at Telefã“Nicas Bid For The Mobile Market In Brazil B The situation can be seen as a regular course of life if is examined based on Bridge's concept where he describes that individuals experience 3 phases of change when they experience modification. 'Closing, shedding as well as Letting go', The Neutral Area and 'The New Starting' (Bridges, 2004). When individuals exist with modification, they enter stage one and so there might be emotions like unhappiness, unpredictability, stress, temper, worry, denial and disorientation.The situation at the advertising department of Telefã“Nicas Bid For The Mobile Market In Brazil B is similar so Lewis can obtain comfortable with the suggestion that it is not extraordinary behavior. In the 2nd phase, there might be a requirement to bridge the space between the new and old society so Lewis may have to face this ordeal once Krasnow leaves. There may be reduced spirits as well as low efficiency at this phase which should not be taken as a problem. It is throughout this stage that Lewis will certainly have to provide advice to the division so that they can discover a sense of direction. It can be seen exactly how Krasnow has actually already made this change much easier by making Lewis obtain associated with the department a year prior to his real departure. Based on Bridges' Model, stage three will bring about visibility to understanding, High power and also dedication as people will certainly accept the change (Bridges, 2004).
Vrio Analysis
Maslow's Requirement hierarchy: The OB problem pertaining to insecurity at the work environment has been activated to start with by the change in administration and also secondly by the truth that the merger will certainly no longer be initiated. Abraham Maslow in his Concept of 'Requirements Hierarchy' (appendix 5) has goes over the relevance of 'safety requires as being a lower degree requirement of a human for setting off inspiration. As seen in the pyramid shared in appendix 3, we can see just how 'the requirement to feel safe and secure and untouched' is at the second level of needs. Prior to a staff member can be made to develop mentally, he needs to have his 'Physical 'as well as 'Security' needs fulfilled. This indicates that unless the workers are made to really feel secure concerning their present work status in Telefã“Nicas Bid For The Mobile Market In Brazil B they might not get to 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for Telefã“Nicas Bid For The Mobile Market In Brazil B Case Study

Ramification of Analysis.

The OB analysis has actually looked at numerous theories to comprehend exactly how to handle the current situation at hand. The adhering to 3 alternatives have been suggested to aid Lewis manage the business challenges in the advertising and marketing department. Each of these choices has actually been suggested for reducing the shift required to bring the advertising and marketing division in accordance with the requirements of the marketplace and for making the cultural modification that would adhere to when the current leader leaves.

Integration of marketing and advertising features. Separating Adverting and Manufacturing features. Integration of Advertising And Marketing with Procedures.

Evaluation of Alternatives.

Combination of Marketing & Advertising And Marketing Functions: The internal marketing firm of Telefã“Nicas Bid For The Mobile Market In Brazil B is already stamina for the company in terms of saving up on expenses associated with advertising and promo. Given that no brand-new recruitment has actually been done after Bridget Cole's separation with the coverage line being directly assigned to Krasnow for the marketing feature, this is a favorable chance for incorporating the marketing and advertising functions. Judith Shapiro that has actually earlier been interviewed by Lewis during the earlier merging days has competence in business-to-business advertising together with company and also retail advertising and marketing experience. As soon as Krasnow leaves, Lewis can hire Shapiro as an EVP for advertising to manage both marketing and advertising functions.

The advantage of this strategy is that it will certainly integrate the two features while reducing the requirement for hiring an extra resource for advertising. Lewis would certainly be heading the advertising division as well as in any kind of case her replacement would certainly be needed for the existing role that she is executing. The downside of this option is that external hiring may produce animosity from internal personnel that may be eying the placement of EVP after Lewis takes over Krasnow's setting.

Separating Adverting and also Production: Offered the competitive pressures and premium quality work called for from the advertising agency, it is advised that Lewis should permit the manufacturing device to be a different feature from the marketing device. Since many advertising agencies had these 2 functions as separate systems, it makes even more sense to adhere to the norm. Along with this, both features might be able to concentrate on their core turns on extra successfully. The downside of this method would be that additional expenses would have to be birthed for establishing up separate production features. A production head may have to be worked with which can increase expenses for the organization.

Integration of Marketing with Workflows: Considering that Lewis is currently looking after the advertising and procedures departments all at once; it makes sense to integrate the two functions since she has been effectively caring for both ends. The truth that the two divisions already have significant distinctions over allotment of resources suggests that this assimilation might have the ability to produce harmony especially as Lewis would be heading both ends.However there are different drawbacks of this move particularly as it would put too much burden over Lewis's shoulders. The fact that Lewis has to adapt her management style for the advertising division suggests that these 2 departments would certainly be culturally diverse. In addition to this, Lewis might not have the ability to apply one sort of leadership style to both divisions which might lead to inadequacy in either one of both functions.


An evaluation of the three alternatives suggests that assimilation of advertising and marketing and also procedures would certainly not be a practical relocation due to the large differences between the two departments despite the fact that currently Lewis is managing both. While splitting up of the production feature might have been a beneficial step for the advertising department, the fact that it would suggest putting a 3rd feature under Lewis's wing implies this must be avoided. The combination of the advertising and marketing department is the very best alternative in regards to getting the optimum arise from the division. An activity plan for this choice is talked about below.

Activity Plan.
Lewis will certainly take control of the function of EVP Marketing after Krasnow leaves.

Marketing and advertising functions would certainly be combined.

Judith Shapiro will be worked with to take Lewis's location as SVP of advertising and marketing.

Production feature will certainly stay part of marketing under marketing feature.

Lewis will certainly separate herself from operations.

A democratic management style with staff member empowerment will be utilized in marketing division.

Open up door plan as well as focus on cross department interaction will certainly be aimed at eliminating dissonance.

Backup plan.

If the integration does not exercise as prepared, a contingency strategy would follow which would separate the production feature from the marketing function to reduce the lots on the SVP of marketing and advertising. In case Judith Shapiro does not get worked with, Lewis will certainly be heading the marketing division without an SVP. In that case the production function will absolutely be separated by putting it under an SVP manufacturing.