Telefã“Nicas Bid For The Mobile Market In Brazil E Case Study Help


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Telefã“Nicas Bid For The Mobile Market In Brazil E Case Study Analysis

Background and Facts

Telefã“Nicas Bid For The Mobile Market In Brazil E an office supplies seller for small as well as average sized businesses has actually recently been associated with planning for a merger with its rival House Deport, which has affected efficiency degrees in departmentswith the senior manager associated with lawful issues put forth by the federal Profession Commission. With the Advertising and marketing Head advancing the news of his separation from the company in one year, Jeannie Lewis, the existing head of procedures has been asked to take the role in the future. With challenges in the type of a prospective cultural change as well as low staff member spirits, the company requires a full reengineering effort at the marketing division.

Trouble Statement
Porter's 5 Forces Analysis
The possible cultural modification at the advertising division of Telefã“Nicas Bid For The Mobile Market In Brazil E is increasing unpredictability in the working environment causing different challenges for the Jeannie Lewis that would be replacing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a major duty in influencing strategic decisions given that Stapes Inc. had to abandon its strategies of merging with Workplace Deport after the Federal Trade Commission's intervention in the process. Offered the reality that the store has a global visibility with branches in UK, USA, Canada as well as Germany, political consider each of these nations might have the ability to influence performance or critical objectives. Federal Profession Compensation's antitrust match versus the merging took up valuable time of the company's senior management suggesting that 'political' factors can have serious ramifications for an international business.

Economic Factors: Financial factors such as the introduction of small companies in the international situation suggest that Telefã“Nicas Bid For The Mobile Market In Brazil E is prospering in a setting where there is possible development of services. Truth that shop consumers are mostly looking for office materials for home offices recommends that the market has a climbing trend of business owners and home based companies.

Social factors: Social trends in the economic climate reveal that consumers are looking for comfort in addition to eye-catching prices. Market research demonstrates how the consumer for Telefã“Nicas Bid For The Mobile Market In Brazil E lacks recognition concerning discovering solutions which can supply a combination of ease and also low costs.

Technical factors: Modern technology plays an essential role in Telefã“Nicas Bid For The Mobile Market In Brazil E's service approach especially as the company is piloting Technology facilities which would certainly use innovation sales as well as assistance in the kind of memory upgrades, peripheral setups. (Recap of PARASITE in appendix 2).

OB Issues and also Symptoms.

Numerous underlying Business Behavior issues can be seen in Telefã“Nicas Bid For The Mobile Market In Brazil E's case as highlighted in this section.

Apprehensions about social modification: There is concern regarding a cultural modification that would certainly happen as soon as Todd Krasnow leaves from his position as the Executive Vice President of Advertising And Marketing with the majority of the staff members already showing discontent over this possible step. This anticipated adjustment has actually produced anxiety in the office which has actually been paired with the past stress and anxiety of preparing the company for a prospective merging with Residence Deport.
Pest Analysis
Stressful Work Environment for Newcomers: There is shortage of personnel that can match the difficult atmosphere of a busy organization. Not only does this bring about problem in finding the ideal individuals, it places stress on brand-new hires as can not endure the pace and also pressure that the company expects them to birth.

Dual Coverage Lines: Newcomers locate this business society difficult as well as challenging to deal with particularly as populated line partnerships are implied to be weaker in general and also objective setup and also efficiency examination is still done by the solid line supervisor. This implies that newbies can shed clarity concerning their respective roles and also purposes particularly as dotted line coverage does not keep them in straight interaction with the strong line supervisors.

Bitterness From Cross Departmental Hiring: Krasnow's choice to make Lewis his follower instead of Bridget Coles although it had actually been hypothesized that the last would take Krasnow's setting came as a strike to her spirits. Lewis might have been capable and ideal for the work but the truth that Kransnow's departure would certainly make Coles a straight record to Lewis might have been the reason for Coles' resignation from services.

Fear & Job Insecurity: Worry and also insecurity can be determined as two major worries that Lewis would certainly be dealing with specifically as the merger has actually currently be terminated and 2 elderly executives of the advertising and marketing department would be leaving. The whole duty of the division would certainly be falling on Lewis's shoulders that would not just be in charge of brining concerning a social modification but would certainly additionally have to confirm herself in her new duty.

Inappropriate Monitoring Design of Leader: Lewis's monitoring design and its incompatibility with the advertising and marketing department's role can likewise be viewed as an OB obstacle especially as she has actually been made use of to taking care of issues in the procedures department where workers are instructed to focus on processes and obtain them right. The advertising department on the various other hand can be viewed as a group of individuals who are made use of to being nurtured by Krasnow who concentrated a lot more on outcome than procedures.

Interdepartmental Disputes: Interdepartmental disputes between 3 divisions, advertising, merchandizing and operations specifically over the appropriation of the marketing mix can be determined as another OB issue. Although the marketing department does not share the same vision as the various other two departments relating to the aloocation of the marketing mix twoards promos as well as advertsing, the merchandizing and also operations divisions do not concur over the advertising and marketing mix allowance among one another either.

Fragmentation in Advertising And Marketing Division: Disintegration in between the marketing and advertising departments can be recognized as an additional OB concern which could require further interest. The reality that the marketing and advertising sections in the advertising and marketing division are separated is protecting against both departments from gaining from each various other's experience and knowledge. Integration of advertising and marketing with retailing as well as operations would become harder if the advertising and marketing division itself is broken down which can be an additional prospective OB issue.

Telefã“Nicas Bid For The Mobile Market In Brazil E Analysis

Different theories have actually been used to explain the situations to get further clarity about the circumstance handy.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Concept X, the majority of supervisors think that staffs are easy and careless, have little ambition as well as withstand change. The scenario at Telefã“Nicas Bid For The Mobile Market In Brazil E is not completely following Theory X, it can be seen that brand-new hires are locating this environment instead difficult which might eventually lead to a greater inclination of the management towards Theory X. Even while evaluating Lewis's management design, concept X might have been ideal in the procedures division to some extent however the Marketing department would call for reliance on Concept Y in order to get the creative thinking and creativity from the groups.

Tuckman's Team effort Concept: As far as Lewis's worry regarding bringing consistency in between the marketing and also advertising division is worried, this would originally lead to clash as gone over by Bruce Tuckman in his 'Synergy Concept'. By integrating the advertising and marketing and advertising and marketing department's work, there may be the very same first detach which could lead to the second phase of 'storming' where the groups test one another.

When individuals are provided with modification, they enter stage one and so there might be feelings like sadness, unpredictability, stress, temper, fear, rejection and also disorientation.The scenario at the advertising department of Telefã“Nicas Bid For The Mobile Market In Brazil E is similar so Lewis can obtain comfy with the concept that it is not remarkable behavior. It is during this stage that Lewis will have to give guidance to the department so that they can locate a feeling of instructions. It can be seen how Krasnow has already made this shift much easier by making Lewis obtain entailed in the department a year prior to his actual separation.
Vrio Analysis
Abraham Maslow in his Theory of 'Needs Hierarchy' (appendix 5) has reviews the significance of 'safety needs as being a reduced level need of a human for setting off motivation. As seen in the pyramid shared in appendix 3, we can see how 'the need to feel safe and secure as well as out of risk' is at the second level of demands. Prior to a staff member can be made to develop emotionally, he needs to have his 'Physical 'and also 'Safety' needs met.

SWOT Analysis for Telefã“Nicas Bid For The Mobile Market In Brazil E Case Study

Ramification of Analysis.

The OB analysis has taken a look at different theories to recognize just how to deal with the existing situation at hand. The adhering to three alternatives have actually been proposed to help Lewis deal with the business difficulties in the advertising and marketing division. Each of these choices has actually been suggested for alleviating the shift needed to bring the advertising and marketing division in accordance with the requirements of the market and for making the social modification that would follow as soon as the present leader leaves.

Integration of marketing and advertising functions. Separating Adverting and also Production features. Integration of Advertising And Marketing with Operations.

Examination of Alternatives.

Assimilation of Advertising & Advertising And Marketing Functions: The internal advertising agency of Telefã“Nicas Bid For The Mobile Market In Brazil E is currently strength for the company in regards to conserving up on overheads connected to advertising and marketing and promotion. Given that no brand-new recruitment has actually been done after Bridget Cole's separation with the coverage line being directly appointed to Krasnow for the advertising function, this is a desirable possibility for integrating the marketing and advertising features. Judith Shapiro that has actually earlier been talked to by Lewis during the earlier merger days has experience in business-to-business advertising and marketing in addition to company as well as retail advertising experience. When Krasnow leaves, Lewis can work with Shapiro as an EVP for marketing to manage both advertising and marketing features.

The benefit of this strategy is that it will certainly integrate the two functions while decreasing the demand for working with an extra resource for advertising. Lewis would certainly be heading the advertising division and also in any kind of case her substitute would certainly be required for the existing duty that she is carrying out. The drawback of this choice is that external hiring may produce bitterness from interior personnel that may be looking at the setting of EVP after Lewis takes control of Krasnow's placement.

Dividing Adverting as well as Manufacturing: Offered the affordable stress as well as excellent quality job called for from the ad agency, it is suggested that Lewis must permit the production system to be a different feature from the advertising and marketing unit. Given that a lot of advertising agencies had these two functions as separate units, it makes more sense to adhere to the standard. In addition to this, both features might be able to concentrate on their core turns on more effectively. The disadvantage of this technique would certainly be that extra costs would have to be borne for establishing up separate manufacturing features. A manufacturing head may have to be employed which can boost overheads for the organization.

Integration of Advertising with Procedures: Considering that Lewis is already taking treatment of the advertising as well as operations departments all at once; it makes feeling to integrate the two features given that she has been efficiently taking treatment of both ends. The truth that Lewis has to adjust her administration design for the advertising division recommends that these 2 divisions would certainly be culturally varied.


An evaluation of the three options shows that assimilation of advertising and operations would not be a viable step because of the vast differences between both departments although that presently Lewis is managing both. While separation of the production function may have been a positive step for the marketing department, the fact that it would certainly imply putting a third feature under Lewis's wing indicates this should be prevented. The combination of the marketing division is the best choice in regards to obtaining the optimum results from the division. An activity prepare for this choice is talked about below.

Action Plan.
Lewis will certainly take over the function of EVP Marketing after Krasnow leaves.

Marketing and advertising features would certainly be combined.

Judith Shapiro will certainly be worked with to take Lewis's place as SVP of advertising and marketing.

Production function will certainly stay component of marketing under advertising and marketing function.

Lewis will divide herself from operations.

A democratic management style with staff member empowerment will certainly be used in marketing department.

Open door plan and emphasis on cross departmental interaction will be aimed at eliminating dissonance.

Backup strategy.

If the integration does not exercise as prepared, a contingency plan would comply with which would certainly divide the manufacturing feature from the advertising function to reduce the load on the SVP of marketing and advertising. In case Judith Shapiro does not obtain employed, Lewis will certainly be heading the advertising department without an SVP. In that case the manufacturing function will certainly be separated by putting it under an SVP manufacturing.