Telefã“Nicas Bid For The Mobile Market In Brazil F Case Study Analysis


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Background and Facts

Telefã“Nicas Bid For The Mobile Market In Brazil F a workplace supplies retailer for tiny and also medium sized organisations has actually lately been involved in planning for a merger with its rival Home Deport, which has actually influenced performance degrees in departmentswith the senior supervisor involved in legal difficulties presented by the government Profession Compensation. With the Advertising Head advancing the information of his departure from the firm in one year, Jeannie Lewis, the current head of procedures has been asked to take the function in the future. With challenges in the type of a potential cultural change as well as reduced staff member morale, the organization needs a full reengineering effort at the marketing department.

Trouble Statement
Porter's 5 Forces Analysis
The prospective social change at the marketing division of Telefã“Nicas Bid For The Mobile Market In Brazil F is increasing uncertainty in the workplace causing different challenges for the Jeannie Lewis who would certainly be changing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a major function in affecting critical decisions because Stapes Inc. needed to abandon its strategies of merging with Workplace Deport after the Federal Profession Compensation's treatment while doing so. Offered the reality that the shop has a global presence with branches in UK, UNITED STATES, Canada as well as Germany, political consider each of these nations may have the ability to impact efficiency or tactical objectives. Federal Trade Commission's antitrust match versus the merging used up important time of the organization's senior administration recommending that 'political' factors can have serious ramifications for an international business.

Economic Factors: Economic factors such as the introduction of local business in the global situation recommend that Telefã“Nicas Bid For The Mobile Market In Brazil F is thriving in a setting where there is prospective growth of companies. Along with this, truth that shop consumers are mainly seeking workplace products for home offices suggests that the marketplace has a climbing trend of entrepreneurs as well as online services.

Social factors: Social trends in the economic climate reveal that consumers are seeking ease in addition to attractive prices. Marketing research demonstrates how the consumer for Telefã“Nicas Bid For The Mobile Market In Brazil F does not have awareness about finding services which can use a mix of comfort and affordable.

Technological factors: Technology plays a vital function in Telefã“Nicas Bid For The Mobile Market In Brazil F's organisation method specifically as the company is piloting Technology centers which would certainly use technology sales and also assistance in the form of memory upgrades, outer installments. (Summary of PARASITE in appendix 2).

OB Issues as well as Symptoms.

Several underlying Organizational Actions problems can be seen in Telefã“Nicas Bid For The Mobile Market In Brazil F's case as highlighted in this area.

Concerns regarding cultural change: There is concern regarding a cultural modification that would occur as soon as Todd Krasnow leaves from his position as the Executive Vice President of Advertising And Marketing with most of the personnel already showing unhappiness over this potential move. This anticipated modification has developed stress in the office which has been paired with the previous stress of preparing the firm for a potential merging with House Deport.
Pest Analysis
Difficult Task Setting for Newcomers: There is shortage of workers that can match the demanding atmosphere of a busy company. Not just does this lead to trouble in locating the appropriate people, it places tension on brand-new hires as can not endure the pace as well as stress that the company anticipates them to birth.

Dual Reporting Lines: Beginners find this organizational culture troublesome and also tough to cope with specifically as dotted line partnerships are meant to be weak in general as well as objective setup and efficiency assessment is still done by the strong line supervisor. This suggests that novices might shed clearness regarding their particular roles as well as purposes especially as populated line reporting does not maintain them in straight interaction with the solid line managers.

Bitterness From Cross Departmental Hiring: Krasnow's decision to make Lewis his successor instead of Bridget Coles despite the fact that it had actually been speculated that the last would take Krasnow's position came as a blow to her morale. Lewis might have been qualified and also suitable for the job however the fact that Kransnow's departure would make Coles a direct record to Lewis may have been the reason for Coles' resignation from solutions.

Anxiety & Work Insecurity: Worry and also instability can be determined as two significant concerns that Lewis would certainly be managing specifically as the merger has actually now be terminated as well as two senior execs of the marketing department would certainly be leaving. The whole responsibility of the department would certainly be dropping on Lewis's shoulders who would certainly not just be in charge of brining regarding a cultural change yet would likewise have to prove herself in her brand-new function.

Incompatible Management Design of Leader: Lewis's management style and its incompatibility with the marketing division's role can likewise be seen as an OB challenge specifically as she has actually been utilized to handling concerns in the operations department where personnel are taught to focus on procedures and get them. The advertising and marketing department on the various other hand can be seen as a group of people that are used to being nurtured by Krasnow who focused a lot more on output than processes.

Interdepartmental Disagreements: Interdepartmental disagreements in between 3 departments, advertising and marketing, merchandizing as well as operations specifically over the allowance of the advertising and marketing mix can be recognized as an additional OB issue. Although the advertising and marketing department does not share the very same vision as the various other 2 departments pertaining to the aloocation of the advertising and marketing mix twoards promotions and advertsing, the merchandizing and procedures departments do not concur over the marketing mix appropriation among each other either.

Fragmentation in Advertising And Marketing Division: Disintegration between the marketing and advertising departments can be recognized as an additional OB concern which can require further attention. The truth that the advertising and marketing sections in the advertising division are disconnected is protecting against both divisions from getting from each various other's experience as well as knowledge. Combination of marketing with merchandising and also operations would certainly come to be harder if the advertising department itself is broken down which can be one more possible OB issue.

Telefã“Nicas Bid For The Mobile Market In Brazil F Analysis

Different concepts have been made use of to describe the situations to obtain additional quality concerning the situation at hand.
Swot Analysis
McGregor's Theory X & Y: According to Douglas McGregor's Concept X, a lot of managers believe that juniors are easy as well as careless, have little aspiration and also stand up to adjustment. The hard variation of this theory emphasized threat, limited controls, hazards and punishments. In time it produces reduced performance, subtle sabotage and also rivalry (Bargain, 2003). The situation at Telefã“Nicas Bid For The Mobile Market In Brazil F is not entirely following Theory X, it can be seen that new hires are finding this setting instead stressful which might at some point lead to a better disposition of the management in the direction of Theory X. Based on McGregor's supported view, which he called Concept Y, the essential task of the monitoring is to prepare organizational problems so that people can attain their own goals best by guiding their initiatives in the direction of business incentives. If individuals locate no contentment in their job, the monitoring would have little option but to count on concept X and also external control (Deal, 2003). Also while assessing Lewis's monitoring design, concept X may have been suitable in the operations division to some extent yet the Marketing division would certainly need dependence on Concept Y so as to get the imagination and also creativity from the groups.

Tuckman's Team effort Concept: Regarding Lewis's worry about bringing harmony in between the advertising and marketing department is concerned, this would at first cause conflict as reviewed by Bruce Tuckman in his 'Synergy Theory'. (Tuckman, 1965). As per Tuckman's theory received appendix 3, throughout the first phase of team development, individuals might not bond, as they are hectic finding their location in the group. By incorporating the marketing and advertising department's work, there may be the same preliminary detach which could cause the 2nd phase of 'storming' where the teams test each other. Nonetheless, it is just during the third phase or 'norming' when they would certainly collaborate to share ideas before the team can bring about synergy in the 4th phase 'performing'.

When people are offered with adjustment, they get in stage one and so there may be emotions like sadness, uncertainty, disappointment, anger, fear, denial and disorientation.The situation at the marketing division of Telefã“Nicas Bid For The Mobile Market In Brazil F is similar so Lewis can obtain comfortable with the suggestion that it is not remarkable behavior. It is throughout this phase that Lewis will have to provide assistance to the division so that they can find a feeling of instructions. It can be seen just how Krasnow has already made this shift much easier by making Lewis obtain involved in the division a year prior to his actual departure.
Vrio Analysis
Maslow's Requirement pecking order: The OB concern pertaining to instability at the workplace has been set off to start with by the modification in management and also second of all by the reality that the merging will certainly no more be launched. Abraham Maslow in his Theory of 'Needs Hierarchy' (appendix 5) has discusses the value of 'safety and security needs as being a lower degree requirement of a human for triggering motivation. As seen in the pyramid cooperated appendix 3, we can see just how 'the need to really feel safe and secure and also safe' is at the second degree of demands. Prior to an employee can be made to create psychologically, he requires to have his 'Physiological 'and also 'Safety' needs satisfied. This shows that unless the workers are made to really feel safe and secure about their present work status in Telefã“Nicas Bid For The Mobile Market In Brazil F they may not reach 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for Telefã“Nicas Bid For The Mobile Market In Brazil F Case Study

Ramification of Analysis.

The OB analysis has considered different concepts to understand exactly how to cope with the present situation at hand. The complying with three options have actually been proposed to assist Lewis deal with the business obstacles in the advertising and marketing division. Each of these options has actually been suggested for reducing the change required to bring the advertising and marketing department according to the needs of the market and also for making the social change that would certainly comply with when the current leader leaves.

Combination of marketing and advertising functions. Separating Adverting and also Manufacturing features. Integration of Advertising And Marketing with Operations.

Evaluation of Alternatives.

Judith Shapiro that has earlier been interviewed by Lewis during the earlier merging days has competence in business-to-business advertising and marketing along with company as well as retail advertising and marketing experience. When Krasnow leaves, Lewis can hire Shapiro as an EVP for advertising and marketing to manage both advertising and advertising functions.

The advantage of this method is that it will incorporate both features while decreasing the requirement for hiring an added resource for advertising. Lewis would certainly be heading the advertising and marketing department and also in any case her replacement would certainly be required for the existing function that she is executing. The disadvantage of this alternative is that outside hiring might cause bitterness from interior employees that might be eying the placement of EVP after Lewis takes control of Krasnow's placement.

Separating Adverting and Production: Offered the competitive stress as well as high top quality work called for from the marketing company, it is advised that Lewis must permit the manufacturing unit to be a different function from the advertising and marketing system. Given that most advertising and marketing firms had these two features as different units, it makes more sense to adhere to the standard.

Combination of Advertising with Workflows: Considering that Lewis is already dealing with the marketing as well as operations divisions concurrently; it makes sense to incorporate the two functions because she has actually been successfully caring for both ends. The truth that the two departments already have major distinctions over allocation of sources suggests that this integration may be able to cause harmony specifically as Lewis would be heading both ends.However there are numerous disadvantages of this step specifically as it would certainly place too much concern over Lewis's shoulders. The truth that Lewis has to adjust her administration style for the advertising department suggests that these two divisions would be culturally varied. In addition to this, Lewis might not be able to apply one sort of leadership design to both divisions which can result in ineffectiveness in either among both features.


An assessment of the three choices suggests that assimilation of marketing and operations would not be a viable relocation due to the vast distinctions between the 2 departments regardless of the reality that currently Lewis is handling both. While splitting up of the production function may have been a beneficial move for the marketing division, the truth that it would certainly imply placing a third feature under Lewis's wing indicates this must be prevented.

Action Strategy.
Lewis will certainly take over the role of EVP Advertising after Krasnow leaves.

Advertising and Marketing functions would certainly be merged.

Judith Shapiro will certainly be employed to take Lewis's area as SVP of marketing and advertising.

Production function will continue to be part of marketing under advertising and marketing function.

Lewis will separate herself from operations.

A democratic leadership style with worker empowerment will be used in marketing division.

Open door plan and also emphasis on cross departmental interaction will be targeted at eliminating discord.

Contingency strategy.

If the integration does not exercise as prepared, a contingency plan would comply with which would certainly separate the manufacturing function from the marketing feature to reduce the load on the SVP of marketing and advertising. In case Judith Shapiro does not get hired, Lewis will be heading the marketing division without an SVP. Because case the manufacturing feature will definitely be separated by putting it under an SVP manufacturing.