The Siam Commercial Bank Weathering The Asian Storm B Case Study Solution


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The Siam Commercial Bank Weathering The Asian Storm B Case Study Help

Background and Facts

The Siam Commercial Bank Weathering The Asian Storm B an office supplies store for tiny and also moderate sized services has just recently been associated with preparing for a merging with its competitor Residence Deport, which has actually influenced performance degrees in departmentswith the elderly manager associated with lawful issues presented by the federal Trade Commission. With the Advertising Head advancing the information of his separation from the firm in one year, Jeannie Lewis, the existing head of operations has actually been asked to take the duty in the near future. With obstacles in the type of a potential cultural change and reduced employee spirits, the company requires a total reengineering initiative at the marketing department.

Issue Declaration
Porter's 5 Forces Analysis
The possible social change at the advertising and marketing department of The Siam Commercial Bank Weathering The Asian Storm B is raising uncertainty in the workplace leading to different difficulties for the Jeannie Lewis who would be replacing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant duty in influencing tactical choices given that Stapes Inc. needed to desert its plans of combining with Office Deport after the Federal Trade Payment's treatment in the process. Provided the truth that the store has an international visibility with branches in UK, UNITED STATES, Canada as well as Germany, political factors in each of these nations may be able to influence efficiency or strategic objectives. Federal Profession Payment's antitrust fit against the merger occupied beneficial time of the company's elderly monitoring suggesting that 'political' factors can have serious implications for an international service.

Economic Factors: Financial factors such as the appearance of local business in the global circumstance suggest that The Siam Commercial Bank Weathering The Asian Storm B is growing in a setting where there is possible growth of businesses. Along with this, truth that store customers are mostly seeking office materials for office suggests that the market has a rising pattern of business owners as well as online companies.

Social factors: Social trends in the economic situation reveal that consumers are trying to find comfort in addition to attractive prices. Marketing research shows how the client for The Siam Commercial Bank Weathering The Asian Storm B lacks recognition regarding discovering options which can supply a combination of comfort and also low costs.

Technological factors: Modern technology plays a crucial duty in The Siam Commercial Bank Weathering The Asian Storm B's business technique particularly as the company is piloting Innovation facilities which would certainly provide innovation sales as well as assistance in the type of memory upgrades, peripheral setups. (Summary of INSECT in appendix 2).

OB Issues and also Effects.

Several underlying Business Habits concerns can be seen in The Siam Commercial Bank Weathering The Asian Storm B's case as highlighted in this section.

Uneasiness concerning cultural adjustment: There is uneasiness concerning a social modification that would take place as soon as Todd Krasnow leaves from his position as the Executive Vice President of Marketing with a lot of the employee currently revealing unhappiness over this possible relocation. This expected change has created tension in the work environment which has actually been coupled with the past stress of preparing the company for a potential merger with Residence Deport.
Pest Analysis
Difficult Job Setting for Newcomers: There is shortage of personnel that can match the stressful setting of a busy company. Not only does this lead to trouble in finding the ideal individuals, it puts stress on new hires as can not withstand the pace as well as stress that the company expects them to birth.

Dual Coverage Lines: Newbies find this business culture cumbersome and hard to deal with especially as dotted line relationships are meant to be weak generally and also objective setup and performance analysis is still done by the strong line manager. This indicates that beginners could shed quality concerning their respective functions and objectives especially as dotted line reporting does not keep them in direct communication with the strong line managers.

Resentment From Cross Departmental Hiring: Krasnow's decision to make Lewis his successor as opposed to Bridget Coles despite the fact that it had actually been speculated that the latter would certainly take Krasnow's position came as a blow to her spirits. Lewis might have been qualified as well as proper for the job yet the reality that Kransnow's separation would make Coles a straight report to Lewis may have been the reason for Coles' resignation from solutions.

Concern & Task Instability: Anxiety as well as instability can be determined as 2 significant concerns that Lewis would be managing particularly as the merging has actually currently be terminated and also two elderly execs of the advertising and marketing department would be leaving. The entire responsibility of the department would certainly be dropping on Lewis's shoulders who would not simply supervise of brining about a social change yet would certainly additionally need to verify herself in her new duty.

Incompatible Monitoring Design of Leader: Lewis's management style as well as its incompatibility with the marketing department's function can also be seen as an OB difficulty specifically as she has actually been utilized to handling problems in the operations department where workers are instructed to concentrate on procedures and also get them. The advertising department on the various other hand can be seen as a group of individuals who are utilized to being nurtured by Krasnow who concentrated a lot more on output than processes.

Interdepartmental Disagreements: Interdepartmental arguments between three divisions, advertising and marketing, merchandizing as well as procedures respectively over the appropriation of the advertising mix can be recognized as an additional OB problem. Although the marketing department does not share the very same vision as the various other two divisions regarding the aloocation of the advertising mix twoards promotions and also advertsing, the merchandizing and procedures departments do not agree over the advertising mix allowance among one another either.

Disintegration in Advertising And Marketing Division: Disintegration in between the advertising and marketing departments can be recognized as an additional OB issue which could require additional focus. The truth that the marketing and advertising areas in the advertising and marketing department are detached is protecting against both divisions from gaining from each other's experience as well as experience. Assimilation of advertising with merchandising and also operations would become more difficult if the advertising division itself is degenerated which can be an additional possible OB problem.

The Siam Commercial Bank Weathering The Asian Storm B Analysis

Numerous concepts have actually been utilized to explain the conditions to obtain more clarity regarding the situation available.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Theory X, the majority of supervisors think that staffs are easy as well as lazy, have little ambition and also stand up to modification. The scenario at The Siam Commercial Bank Weathering The Asian Storm B is not totally complying with Theory X, it can be seen that new hires are locating this atmosphere rather demanding which might eventually lead to a greater inclination of the monitoring towards Concept X. Even while examining Lewis's administration design, concept X might have been appropriate in the operations division to some level but the Advertising division would require dependence on Concept Y in order to get the imagination and creativity from the groups.

Tuckman's Team effort Concept: As far as Lewis's concern regarding bringing consistency in between the marketing and advertising department is worried, this would originally cause conflict as discussed by Bruce Tuckman in his 'Team effort Theory'. (Tuckman, 1965). As per Tuckman's theory shown in appendix 3, during the initial phase of group development, individuals may not bond, as they are active finding their area in the group. By incorporating the marketing and advertising department's job, there might be the same initial separate which could lead to the 2nd phase of 'storming' where the groups test each other. It is just throughout the third stage or 'norming' when they would come together to share concepts prior to the group can bring about harmony in the fourth phase 'executing'.

When individuals are presented with modification, they get in phase one and also so there might be emotions like unhappiness, uncertainty, aggravation, temper, worry, rejection and disorientation.The scenario at the advertising department of The Siam Commercial Bank Weathering The Asian Storm B is comparable so Lewis can get comfy with the idea that it is not extraordinary actions. It is throughout this phase that Lewis will have to offer advice to the department so that they can find a feeling of direction. It can be seen how Krasnow has already made this shift less complicated by making Lewis get involved in the division a year prior to his actual departure.
Vrio Analysis
Maslow's Need pecking order: The OB problem related to instability at the office has been caused first of all by the adjustment in monitoring as well as second of all by the fact that the merging will certainly no more be launched. Abraham Maslow in his Theory of 'Requirements Hierarchy' (appendix 5) has goes over the value of 'safety and security requires as being a reduced level demand of a human for activating motivation. As seen in the pyramid shared in appendix 3, we can see just how 'the demand to really feel secure and unharmed' is at the second degree of demands. Before a worker can be made to create psychologically, he needs to have his 'Physical 'as well as 'Safety' needs satisfied. This indicates that unless the personnel are made to really feel secure about their present employment status in The Siam Commercial Bank Weathering The Asian Storm B they might not reach 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for The Siam Commercial Bank Weathering The Asian Storm B Case Study

Ramification of Analysis.

The OB analysis has actually looked at different theories to understand exactly how to deal with the current circumstance handy. The adhering to three choices have been suggested to assist Lewis take care of the business difficulties in the advertising department. Each of these options has actually been suggested for alleviating the transition needed to bring the advertising division according to the requirements of the market and also for making the social adjustment that would certainly adhere to when the current leader leaves.

Integration of advertising and marketing features. Dividing Adverting and also Manufacturing functions. Combination of Advertising with Workflow.

Assessment of Alternatives.

Judith Shapiro who has actually earlier been talked to by Lewis during the earlier merger days has competence in business-to-business advertising and marketing along with firm and retail advertising and marketing experience. When Krasnow leaves, Lewis can employ Shapiro as an EVP for advertising and marketing to take care of both marketing and advertising and marketing functions.

The benefit of this strategy is that it will integrate the two functions while lowering the demand for employing an additional source for advertising. Along with this, Lewis would be heading the advertising and marketing division as well as all the same her replacement would be required for the existing role that she is doing. The drawback of this alternative is that exterior hiring may cause bitterness from inner workers that might be looking at the setting of EVP after Lewis takes over Krasnow's setting.

Separating Adverting and Production: Provided the competitive pressures as well as high quality work needed from the marketing firm, it is suggested that Lewis must enable the production system to be a different function from the marketing system. Because the majority of advertising and marketing agencies had these two features as separate devices, it makes even more feeling to adhere to the norm.

Combination of Marketing with Procedures: Given that Lewis is already taking care of the marketing as well as procedures divisions simultaneously; it makes sense to incorporate the two functions given that she has actually been successfully taking care of both ends. The truth that Lewis has to adjust her administration style for the marketing division recommends that these two divisions would be culturally diverse.


An examination of the three options indicates that integration of advertising and marketing and procedures would not be a feasible move due to the large differences between the 2 divisions regardless of the reality that currently Lewis is dealing with both. While splitting up of the manufacturing function might have been a beneficial move for the advertising division, the reality that it would mean placing a third feature under Lewis's wing indicates this need to be avoided.

Activity Strategy.
Lewis will take control of the role of EVP Advertising and marketing after Krasnow leaves.

Marketing and advertising functions would certainly be combined.

Judith Shapiro will certainly be worked with to take Lewis's location as SVP of marketing and advertising.

Manufacturing feature will certainly stay component of advertising and marketing under advertising feature.

Lewis will divide herself from operations.

A democratic management design with staff member empowerment will certainly be utilized in marketing department.

Open up door plan as well as focus on cross department interaction will be targeted at removing discord.

Contingency plan.

If the integration does not work out as prepared, a backup plan would follow which would certainly divide the manufacturing function from the advertising feature to decrease the lots on the SVP of advertising and marketing. In case Judith Shapiro does not get worked with, Lewis will certainly be heading the advertising division without an SVP. In that case the production function will absolutely be divided by putting it under an SVP manufacturing.