The University Store Textbook Travails Case Study Solution


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The University Store Textbook Travails Case Study Solution

Background and Facts

The University Store Textbook Travails an office materials retailer for tiny as well as medium sized services has actually lately been associated with planning for a merger with its rival Residence Deport, which has actually influenced performance degrees in departmentswith the elderly supervisor involved in legal difficulties put forth by the government Profession Compensation. With the Marketing Head advancing the news of his separation from the business in one year, Jeannie Lewis, the current head of operations has been asked to take the role in the future. With challenges in the type of a prospective social modification and also low staff member morale, the organization wants a total reengineering initiative at the marketing department.

Trouble Statement

The prospective cultural adjustment at the advertising and marketing department of The University Store Textbook Travails is boosting uncertainty in the working environment bring about numerous challenges for the Jeannie Lewis that would certainly be changing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a major duty in affecting calculated choices considering that Stapes Inc. had to desert its plans of combining with Workplace Deport after the Federal Trade Commission's treatment while doing so. Provided the fact that the store has a worldwide presence with branches in UK, U.S.A., Canada and also Germany, political factors in each of these nations might have the ability to impact efficiency or tactical goals. Federal Trade Payment's antitrust fit against the merger occupied beneficial time of the company's elderly monitoring recommending that 'political' factors can have major effects for a global company.

Economic Factors: Financial factors such as the appearance of small businesses in the worldwide circumstance suggest that The University Store Textbook Travails is growing in a setting where there is possible development of organisations. Fact that store customers are primarily looking for office supplies for residence workplaces recommends that the market has a climbing trend of business owners and also residence based businesses.

Social factors: Social fads in the economic climate reveal that consumers are looking for comfort in addition to attractive prices. Market research demonstrates how the consumer for The University Store Textbook Travails does not have recognition concerning discovering solutions which can offer a mix of benefit as well as inexpensive.

Technological factors: Modern technology plays an essential role in The University Store Textbook Travails's organisation approach particularly as the organization is piloting Innovation centers which would certainly use technology sales and support in the kind of memory upgrades, outer setups. (Recap of BUG in appendix 2).

OB Issues and also Symptoms.

Numerous underlying Business Behavior problems can be seen in The University Store Textbook Travails's case as highlighted in this section.

Uneasiness concerning cultural change: There is apprehension concerning a social adjustment that would certainly occur when Todd Krasnow leaves from his placement as the Exec Vice Head Of State of Marketing with a lot of the team member already revealing discontent over this potential move. This expected modification has actually created stress in the office which has been paired with the previous anxiety of preparing the firm for a possible merging with Residence Deport.

Demanding Task Environment for Newcomers: There is lack of personnel that can match the stressful setting of a busy organization. Not just does this result in problem in discovering the appropriate individuals, it places anxiety on brand-new hires as can not endure the rate and stress that the company expects them to birth.

Dual Coverage Lines: Beginners locate this organizational society cumbersome as well as tough to deal with particularly as dotted line relationships are implied to be weaker generally as well as unbiased setting as well as efficiency examination is still done by the solid line supervisor. This means that novices can shed clarity about their respective roles and also objectives especially as dotted line coverage does not keep them in straight interaction with the solid line supervisors.

Animosity From Cross Departmental Hiring: Krasnow's decision to make Lewis his successor rather than Bridget Coles despite the fact that it had actually been guessed that the last would certainly take Krasnow's position came as a blow to her spirits. Lewis might have been capable and proper for the work however the truth that Kransnow's separation would make Coles a straight record to Lewis might have been the reason for Coles' resignation from solutions.

Anxiety & Task Instability: Anxiety and also instability can be identified as 2 significant worries that Lewis would be dealing with specifically as the merging has now be cancelled and 2 senior executives of the marketing division would certainly be leaving. The entire obligation of the department would be dropping on Lewis's shoulders who would certainly not simply supervise of brining concerning a cultural change yet would certainly also have to prove herself in her new role.

Inappropriate Administration Style of Leader: Lewis's management style and its conflict with the marketing division's role can likewise be seen as an OB difficulty especially as she has been made use of to dealing with issues in the operations department where workers are shown to focus on procedures and get them. The marketing department on the other hand can be viewed as a team of individuals that are used to being nurtured by Krasnow who focused much more on output than procedures.

Interdepartmental Arguments: Interdepartmental arguments between three divisions, advertising and marketing, merchandizing and also procedures respectively over the allocation of the advertising and marketing mix can be recognized as an additional OB worry. Although the marketing division does not share the same vision as the various other two divisions regarding the aloocation of the marketing mix twoards promos and also advertsing, the merchandizing and operations divisions do not concur over the marketing mix allocation amongst each other either.

Disintegration in Advertising And Marketing Department: Disintegration in between the marketing and advertising departments can be determined as another OB problem which might need further focus. The truth that the advertising and marketing sections in the marketing division are detached is protecting against both departments from getting from each various other's experience as well as competence. Integration of advertising and marketing with merchandising and also operations would certainly become more difficult if the advertising and marketing department itself is disintegrated which can be another possible OB problem.

The University Store Textbook Travails Analysis

Different concepts have actually been used to discuss the circumstances to get additional clarity concerning the scenario available.

McGregor's Theory X & Y: According to Douglas McGregor's Theory X, the majority of supervisors think that subordinates are passive and careless, have little ambition and resist change. The scenario at The University Store Textbook Travails is not totally adhering to Theory X, it can be seen that new hires are finding this atmosphere instead stressful which might eventually lead to a higher inclination of the monitoring towards Theory X. Even while assessing Lewis's administration design, concept X might have been appropriate in the operations department to some level but the Advertising division would call for reliance on Theory Y in order to obtain the creativity and also originality from the groups.

Tuckman's Synergy Theory: As far as Lewis's concern concerning bringing harmony between the advertising and marketing department is worried, this would at first lead to clash as discussed by Bruce Tuckman in his 'Teamwork Theory'. (Tuckman, 1965). According to Tuckman's concept displayed in appendix 3, during the first stage of group development, people may not bond, as they are active finding their location in the group. By incorporating the marketing and advertising department's work, there may be the same initial detach which can cause the 2nd phase of 'storming' where the teams test one another. However, it is only throughout the 3rd stage or 'norming' when they would integrate to share suggestions before the team can produce synergy in the fourth stage 'carrying out'.

When people are offered with change, they go into phase one and also so there may be feelings like despair, unpredictability, frustration, rage, anxiety, rejection as well as disorientation.The situation at the advertising division of The University Store Textbook Travails is similar so Lewis can obtain comfy with the concept that it is not remarkable behavior. It is throughout this phase that Lewis will have to offer guidance to the department so that they can locate a feeling of direction. It can be seen just how Krasnow has currently made this change simpler by making Lewis get entailed in the division a year before his actual departure.

Abraham Maslow in his Concept of 'Demands Hierarchy' (appendix 5) has talks about the relevance of 'security needs as being a reduced level requirement of a human for activating motivation. As seen in the pyramid shared in appendix 3, we can see exactly how 'the need to feel safe and secure and out of danger' is at the second level of demands. Before a worker can be made to create emotionally, he requires to have his 'Physical 'as well as 'Safety' requires satisfied.

SWOT Analysis for The University Store Textbook Travails Case Study

Effects of Analysis.

The OB analysis has actually looked at numerous concepts to recognize just how to cope with the current scenario available. The following 3 options have actually been proposed to help Lewis take care of the business challenges in the marketing division. Each of these options has been recommended for alleviating the change required to bring the advertising division according to the demands of the marketplace and for making the social change that would certainly comply with when the current leader leaves.

Combination of marketing and advertising functions. Separating Adverting and also Manufacturing features. Integration of Marketing with Workflow.

Assessment of Alternatives.

Assimilation of Marketing & Marketing Functions: The internal advertising and marketing agency of The University Store Textbook Travails is currently stamina for the organization in regards to conserving up on expenses related to advertising and marketing as well as promotion. Because no brand-new employment has been done after Bridget Cole's separation with the coverage line being directly designated to Krasnow for the advertising and marketing function, this is a beneficial chance for incorporating the marketing and advertising features. Judith Shapiro who has earlier been interviewed by Lewis during the earlier merging days has competence in business-to-business advertising and marketing along with company and also retail advertising and marketing experience. Once Krasnow leaves, Lewis can work with Shapiro as an EVP for marketing to manage both advertising and marketing functions.

The advantage of this method is that it will integrate the two functions while minimizing the requirement for employing an extra resource for advertising. Along with this, Lewis would be heading the advertising and marketing division as well as all the same her substitute would certainly be required for the existing duty that she is carrying out. The disadvantage of this alternative is that exterior hiring might produce animosity from interior employees who might be considering the placement of EVP after Lewis takes over Krasnow's position.

Separating Adverting and Production: Given the affordable stress and also top quality job required from the advertising agency, it is advised that Lewis ought to permit the production system to be a separate function from the advertising and marketing device. Given that the majority of ad agency had these two features as different units, it makes more sense to comply with the standard. Both features may be able to concentrate on their core turns on a lot more effectively. Nonetheless, the drawback of this approach would certainly be that added costs would certainly have to be birthed for establishing separate manufacturing functions. Along with this, a manufacturing head may have to be worked with which could enhance overheads for the organization.

Combination of Advertising with Procedures: Because Lewis is already taking treatment of the advertising and marketing and operations divisions at the same time; it makes sense to incorporate the two features given that she has actually been effectively taking treatment of both ends. The fact that Lewis has to adjust her administration design for the advertising department suggests that these 2 divisions would certainly be culturally varied.


An analysis of the 3 choices suggests that combination of advertising and procedures would not be a feasible action due to the substantial differences between both departments despite the fact that currently Lewis is dealing with both. While separation of the manufacturing feature may have been a beneficial move for the advertising and marketing division, the fact that it would certainly mean positioning a 3rd function under Lewis's wing indicates this need to be avoided. The combination of the advertising and marketing department is the best choice in terms of obtaining the ideal results from the division. An activity plan for this choice is talked about listed below.

Activity Plan.

Lewis will certainly take control of the role of EVP Marketing after Krasnow leaves.

Advertising and Marketing features would be merged.

Judith Shapiro will be worked with to take Lewis's location as SVP of marketing and advertising.

Manufacturing feature will certainly stay component of advertising under marketing function.

Lewis will separate herself from procedures.

A democratic leadership design with staff member empowerment will be utilized in advertising department.

Open up door plan and also emphasis on cross departmental communication will certainly be focused on eliminating discord.

Contingency plan.

If the combination does not exercise as prepared, a backup plan would certainly adhere to which would divide the manufacturing function from the advertising and marketing feature to decrease the tons on the SVP of marketing and advertising. In case Judith Shapiro does not obtain employed, Lewis will be heading the advertising department without an SVP. Because case the production function will definitely be separated by putting it under an SVP production.