Thompson Asset Management Case Study Analysis


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Background and Facts

Thompson Asset Management an office materials store for tiny and also medium sized businesses has actually recently been involved in planning for a merging with its rival Residence Deport, which has influenced efficiency degrees in departmentswith the elderly manager involved in lawful difficulties put forth by the government Profession Payment. With the Advertising and marketing Head putting forward the news of his departure from the company in one year, Jeannie Lewis, the existing head of procedures has actually been asked to take the duty in the future. With challenges in the type of a potential cultural adjustment as well as reduced staff member spirits, the company needs a complete reengineering initiative at the advertising and marketing division.

Issue Declaration
Porter's 5 Forces Analysis
The potential social modification at the advertising division of Thompson Asset Management is raising unpredictability in the working environment resulting in different obstacles for the Jeannie Lewis who would certainly be changing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant function in impacting tactical choices because Stapes Inc. had to abandon its strategies of combining with Workplace Deport after the Federal Profession Payment's treatment in the process. Offered the reality that the shop has a worldwide presence with branches in UK, U.S.A., Canada as well as Germany, political factors in each of these countries may have the ability to affect performance or critical objectives. Federal Trade Commission's antitrust suit versus the merging used up valuable time of the organization's elderly monitoring recommending that 'political' factors can have significant ramifications for a global business.

Economic Factors: Economic factors such as the emergence of local business in the worldwide situation recommend that Thompson Asset Management is flourishing in a setting where there is possible development of businesses. Fact that shop customers are mostly looking for workplace materials for house workplaces recommends that the market has an increasing fad of business owners and home based businesses.

Social factors: Social trends in the economic climate reveal that clients are looking for convenience along with appealing rates. Market research shows how the consumer for Thompson Asset Management lacks recognition regarding discovering remedies which can supply a mix of benefit and affordable.

Technological factors: Innovation plays an essential role in Thompson Asset Management's business technique especially as the company is piloting Modern technology facilities which would offer modern technology sales and assistance in the form of memory upgrades, peripheral setups. (Summary of BUG in appendix 2).

OB Issues as well as Effects.

Numerous underlying Business Habits issues can be seen in Thompson Asset Management's case as highlighted in this area.

Worries concerning social adjustment: There is concern about a social modification that would occur when Todd Krasnow leaves from his setting as the Exec Vice Head Of State of Advertising with a lot of the employee currently showing discontent over this possible move. This predicted modification has developed stress in the office which has actually been coupled with the previous tension of preparing the company for a possible merging with Home Deport.
Pest Analysis
Difficult Work Setting for Newcomers: There is scarcity of employees that can match the stressful setting of a busy organization. Not just does this result in trouble in locating the right individuals, it puts anxiety on brand-new hires as can not hold up against the speed and stress that the company anticipates them to bear.

Dual Reporting Lines: Beginners locate this business society difficult and also tough to handle especially as dotted line connections are indicated to be weak as a whole and objective setting as well as performance analysis is still done by the strong line manager. This implies that beginners might lose clarity regarding their respective functions as well as objectives particularly as populated line reporting does not keep them in straight interaction with the solid line managers.

Bitterness From Cross Departmental Hiring: Krasnow's choice to make Lewis his follower rather than Bridget Coles even though it had been guessed that the last would certainly take Krasnow's position came as a strike to her spirits. Lewis might have been capable and also proper for the job but the truth that Kransnow's departure would make Coles a direct report to Lewis might have been the reason for Coles' resignation from solutions.

Fear & Task Insecurity: Anxiety and also instability can be recognized as two major problems that Lewis would be handling specifically as the merger has actually now be cancelled and 2 senior execs of the advertising and marketing department would certainly be leaving. The whole responsibility of the department would certainly be falling on Lewis's shoulders that would not just supervise of brining regarding a social modification yet would also need to prove herself in her new function.

Inappropriate Administration Style of Leader: Lewis's administration design and also its incompatibility with the advertising division's duty can likewise be seen as an OB obstacle particularly as she has been utilized to managing problems in the operations department where workers are instructed to concentrate on procedures as well as get them. The marketing division on the various other hand can be seen as a team of individuals who are made use of to being nurtured by Krasnow that focused much more on result than processes.

Interdepartmental Arguments: Interdepartmental differences between 3 departments, advertising and marketing, merchandizing and also procedures respectively over the allowance of the advertising and marketing mix can be determined as an additional OB worry. Although the marketing division does not share the exact same vision as the various other two departments pertaining to the aloocation of the advertising and marketing mix twoards promotions and advertsing, the merchandizing as well as procedures divisions do not concur over the marketing mix allocation among each other either.

Fragmentation in Advertising Department: Fragmentation between the advertising and marketing departments can be determined as an additional OB issue which can need further interest. The fact that the marketing and advertising areas in the marketing division are disconnected is preventing both divisions from getting from each other's experience as well as competence. Integration of advertising with retailing and procedures would come to be more difficult if the marketing department itself is degenerated which can be an additional potential OB issue.

Thompson Asset Management Analysis

Different concepts have actually been utilized to clarify the situations to get more clearness about the situation handy.
Swot Analysis
McGregor's Theory X & Y: According to Douglas McGregor's Theory X, the majority of managers believe that staffs are passive and also lazy, have little passion as well as stand up to modification. The difficult variation of this theory stressed browbeating, tight controls, threats and penalties. With time it creates reduced efficiency, subtle sabotage as well as rivalry (Deal, 2003). The situation at Thompson Asset Management is not completely complying with Concept X, it can be seen that brand-new hires are discovering this setting rather demanding which may ultimately lead to a better disposition of the administration in the direction of Theory X. According to McGregor's supported sight, which he called Theory Y, the important job of the administration is to set up business conditions to ensure that individuals can attain their own objectives best by guiding their initiatives in the direction of business rewards. If individuals find no fulfillment in their work, the management would certainly have little choice but to rely on concept X as well as exterior control (Deal, 2003). Even while assessing Lewis's monitoring design, theory X may have been suitable in the operations department somewhat however the Advertising and marketing department would certainly require dependence on Concept Y so as to get the imagination as well as originality from the teams.

Tuckman's Teamwork Theory: As far as Lewis's worry regarding bringing consistency in between the marketing and advertising and marketing division is worried, this would initially lead to contrast as reviewed by Bruce Tuckman in his 'Teamwork Concept'. By incorporating the marketing and advertising division's job, there may be the same initial separate which might lead to the second phase of 'storming' where the teams test one another.

Bridges' Shift Version: Based On William Bridge's theory (appendix 4), people are quite awkward with change, which is obvious by the situation at Thompson Asset Management The scenario can be viewed as a normal course of life if is studied according to Bridge's concept where he explains that people undergo 3 phases of shift when they experience adjustment. 'Ending, losing and Letting go', The Neutral Zone and 'The New Starting' (Bridges, 2004). When individuals exist with modification, they go into stage one and so there might be emotions like despair, unpredictability, disappointment, anger, concern, denial and also disorientation.The situation at the marketing department of Thompson Asset Management is comparable so Lewis can obtain comfy with the suggestion that it is not extraordinary habits. In the second stage, there may be a requirement to link the void between the brand-new as well as old society so Lewis may need to face this ordeal when Krasnow leaves. There might be low morale and also reduced performance at this stage which ought to not be taken as a setback. It is throughout this stage that Lewis will certainly have to offer assistance to the department so that they can discover a sense of direction. It can be seen how Krasnow has currently made this shift simpler by making Lewis obtain associated with the department a year before his actual separation. Based on Bridges' Version, phase 3 will certainly cause openness to discovering, High power and dedication as individuals will accept the change (Bridges, 2004).
Vrio Analysis
Maslow's Demand power structure: The OB issue pertaining to insecurity at the office has actually been triggered first of all by the modification in monitoring as well as second of all by the fact that the merger will no longer be started. Abraham Maslow in his Concept of 'Requirements Pecking order' (appendix 5) has reviews the significance of 'protection requires as being a reduced level requirement of a human for triggering inspiration. As seen in the pyramid shared in appendix 3, we can see how 'the need to really feel secure and out of danger' goes to the second degree of needs. Prior to a staff member can be made to develop emotionally, he requires to have his 'Physical 'as well as 'Security' needs satisfied. This suggests that unless the employees are made to really feel safe regarding their existing work condition in Thompson Asset Management they may not reach 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for Thompson Asset Management Case Study

Effects of Analysis.

The OB analysis has actually checked out various theories to comprehend just how to deal with the present situation handy. The following three choices have actually been proposed to help Lewis manage the business obstacles in the advertising department. Each of these options has been suggested for easing the shift needed to bring the advertising and marketing division according to the needs of the market and for making the social modification that would certainly comply with once the existing leader leaves.

Assimilation of advertising and marketing functions. Dividing Adverting and also Production functions. Assimilation of Marketing with Operations.

Analysis of Alternatives.

Judith Shapiro who has actually earlier been interviewed by Lewis throughout the earlier merger days has knowledge in business-to-business advertising along with company as well as retail advertising experience. As soon as Krasnow leaves, Lewis can hire Shapiro as an EVP for advertising and marketing to handle both advertising and advertising and marketing functions.

The benefit of this strategy is that it will certainly integrate both functions while minimizing the demand for hiring an extra resource for marketing. In addition to this, Lewis would certainly be heading the advertising and marketing department and also in any case her replacement would be needed for the present duty that she is carrying out. The negative aspect of this option is that outside hiring may bring about bitterness from interior employees who may be looking at the position of EVP after Lewis takes control of Krasnow's position.

Dividing Adverting and also Production: Provided the competitive pressures as well as high top quality job required from the advertising company, it is advised that Lewis should permit the manufacturing device to be a separate function from the advertising and marketing device. Considering that many advertising agencies had these 2 functions as different systems, it makes even more sense to follow the norm.

Assimilation of Advertising And Marketing with Operations: Because Lewis is currently looking after the advertising and marketing and also procedures divisions concurrently; it makes sense to incorporate the two features because she has been efficiently looking after both ends. The reality that the two divisions already have significant distinctions over allotment of resources suggests that this combination might be able to produce harmony specifically as Lewis would be heading both ends.However there are different downsides of this relocation specifically as it would put too much concern over Lewis's shoulders. The reality that Lewis needs to adapt her administration style for the advertising and marketing department recommends that these two divisions would be culturally varied. Lewis might not be able to apply one type of leadership style to both divisions which can result in ineffectiveness in either one of the two functions.


An examination of the three choices shows that assimilation of advertising and also operations would certainly not be a possible relocation due to the vast differences in between the two departments regardless of the truth that currently Lewis is handling both. While splitting up of the manufacturing feature may have been a beneficial step for the advertising and marketing division, the reality that it would certainly indicate placing a 3rd feature under Lewis's wing means this need to be stayed clear of.

Activity Plan.
Lewis will take over the function of EVP Advertising after Krasnow leaves.

Advertising and Marketing features would certainly be merged.

Judith Shapiro will be employed to take Lewis's area as SVP of marketing and advertising.

Manufacturing feature will continue to be part of advertising and marketing under marketing function.

Lewis will certainly divide herself from procedures.

An autonomous leadership design with worker empowerment will certainly be utilized in advertising division.

Open door plan and emphasis on cross department interaction will certainly be aimed at getting rid of discord.

Backup plan.

If the integration does not work out as planned, a backup plan would certainly adhere to which would separate the manufacturing function from the marketing feature to decrease the tons on the SVP of advertising and marketing. In case Judith Shapiro does not obtain worked with, Lewis will be heading the advertising department without an SVP. Because case the production feature will most definitely be separated by positioning it under an SVP production.