Home >> Harvard >> Tiger Airways Buyout Offer From Singapore International Airlines >> Vrio Analysis
Menu

Tiger Airways Buyout Offer From Singapore International Airlines Case VRIO Analysis

CASE STUDY


Home >> Harvard >> Tiger Airways Buyout Offer From Singapore International Airlines >> Vrio Analysis

Tiger Airways Buyout Offer From Singapore International Airlines Case Study Help

A number of locations can be determined where FG has a competitive edge over its competitors. These locations would be analyzed using the Tiger Airways Buyout Offer From Singapore International Airlines VIRO structure where the 'value', 'inimitability', 'rarity' as well as company' of FG would certainly be examined in regards to its contribution towards its competitive edge. The structure has actually been presented in appendix 3.

It can be seen that FG is using a value-added product, which is not just a way of obtaining high margins for business, however is valuable for the client too. Smoked seafood items are considered as value-added products therefore FG is certainly using worth to the marketplace as well as to the business owner in the kind of high conserving potential from fish items. Similarly, FG's capacity to create initial Asian inspired smoked fish and shellfish items can be considered an inimitable skill.

The business has put obstacles to access for brand-new participants by encouraging customers to be requiring in regards to requesting their preferences. Not only has this made the service uncommon, it has boosted the price of access for particular niche gamers given that FG's diversification and flexibility can not be matched by new entrants in the short run. This highlights another factor of inimitability.

The reality that the business is not product-orientated yet is a market-orientated business which is flexible sufficient in its capability to adjust to dynamic market situations suggests that its means of organizing services is definitely its competitive edge. In addition to this, the business is organized to make sure that it has less dependence on importers as well as trading firms which contributes to its one-upmanship as a company in a market where smoked fish products need to be imported from other countries.

Along with these factors, FG's long term partnerships with its client that has led to brand name loyalty from their side as well as the previous's continuous support of quality assurance to maintain this brandloyalty is an additional factor offering it an one-upmanship.

Based on the Tiger Airways Buyout Offer From Singapore International Airlines VIRO framework, if a company's sources are beneficial but can be mimicked quickly, it may have a short-lived competitive benefit. Nevertheless, a continual affordable benefit would arise from resources which are useful, unusual and also pricey to copy while at the same time the company has the ability to organize these for an optimum advantage (Rothaermel, 2013). In FG's case, it can be seen just how a continual competitive advantage is possible through the company's adaptability, market-orientated approach, received long-termrelationships as well as innovative abilities of the business owner. These factors have already been reviewed in the Tiger Airways Buyout Offer From Singapore International Airlines SWOT analysis as inner strengths.