Tokyo Disneyland Licensing Vs Joint Venture Case Study Analysis


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Tokyo Disneyland Licensing Vs Joint Venture Case Study Help

Background and Facts

Tokyo Disneyland Licensing Vs Joint Venture an office products retailer for small and average sized businesses has actually lately been involved in preparing for a merging with its competitor House Deport, which has affected performance levels in departmentswith the elderly manager involved in lawful complications presented by the federal Trade Payment. With the Marketing Head putting forward the news of his separation from the business in one year, Jeannie Lewis, the current head of procedures has actually been asked to take the duty in the future. With difficulties in the type of a potential social modification as well as reduced staff member spirits, the company requires a total reengineering effort at the marketing division.

Issue Declaration
Porter's 5 Forces Analysis
The possible social modification at the advertising division of Tokyo Disneyland Licensing Vs Joint Venture is boosting unpredictability in the working environment leading to numerous difficulties for the Jeannie Lewis who would be changing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant function in affecting strategic decisions because Stapes Inc. needed to abandon its plans of combining with Office Deport after the Federal Profession Commission's treatment at the same time. Offered the reality that the shop has a global presence with branches in UK, UNITED STATES, Canada as well as Germany, political factors in each of these nations may have the ability to influence efficiency or strategic objectives. Federal Profession Compensation's antitrust match against the merging used up important time of the company's senior administration suggesting that 'political' factors can have severe implications for a worldwide organisation.

Economic Factors: Economic factors such as the introduction of small companies in the international circumstance suggest that Tokyo Disneyland Licensing Vs Joint Venture is growing in an atmosphere where there is possible growth of services. Fact that store customers are mainly looking for workplace products for house workplaces suggests that the market has an increasing fad of business owners and also residence based businesses.

Social factors: Social trends in the economic climate show that clients are searching for convenience along with appealing rates. Marketing research shows how the consumer for Tokyo Disneyland Licensing Vs Joint Venture does not have recognition about discovering services which can offer a mix of benefit and also inexpensive.

Technological factors: Technology plays a vital duty in Tokyo Disneyland Licensing Vs Joint Venture's organisation strategy specifically as the company is piloting Technology facilities which would offer modern technology sales and also support in the form of memory upgrades, outer installations. (Recap of PEST in appendix 2).

OB Issues as well as Manifestations.

Numerous underlying Organizational Behavior issues can be seen in Tokyo Disneyland Licensing Vs Joint Venture's case as highlighted in this section.

Uneasiness concerning social modification: There is concern concerning a cultural change that would occur as soon as Todd Krasnow leaves from his position as the Executive Vice Head Of State of Marketing with most of the staff members currently revealing discontent over this prospective relocation. This anticipated change has created anxiety in the workplace which has been combined with the past stress and anxiety of preparing the firm for a possible merging with Home Deport.
Pest Analysis
Stressful Job Setting for Newcomers: There is shortage of personnel that can match the demanding atmosphere of a hectic company. Not just does this cause difficulty in finding the ideal people, it puts stress and anxiety on new hires as can not withstand the speed and also stress that the company anticipates them to bear.

Twin Reporting Lines: Newbies find this business society troublesome and tough to deal with especially as populated line relationships are suggested to be weak generally as well as unbiased setup and efficiency analysis is still done by the strong line supervisor. This suggests that beginners could shed clearness about their particular roles and purposes especially as populated line coverage does not maintain them in direct communication with the strong line managers.

Bitterness From Cross Departmental Hiring: Krasnow's decision to make Lewis his follower rather than Bridget Coles although it had actually been speculated that the latter would take Krasnow's position came as a blow to her morale. Lewis might have been capable and suitable for the work yet the fact that Kransnow's separation would make Coles a direct record to Lewis might have been the reason for Coles' resignation from services.

Concern & Work Instability: Worry and instability can be recognized as two major worries that Lewis would certainly be dealing with specifically as the merger has actually currently be terminated as well as two elderly executives of the advertising and marketing division would certainly be leaving. The entire duty of the division would be dropping on Lewis's shoulders who would not simply supervise of brining about a cultural adjustment but would certainly likewise have to confirm herself in her new duty.

Incompatible Administration Style of Leader: Lewis's monitoring design and also its conflict with the marketing department's duty can likewise be seen as an OB difficulty particularly as she has actually been utilized to dealing with problems in the procedures department where workers are instructed to concentrate on procedures as well as get them. The marketing department on the other hand can be viewed as a group of people that are utilized to being nurtured by Krasnow who concentrated extra on result than procedures.

Interdepartmental Differences: Interdepartmental differences in between 3 departments, advertising and marketing, merchandizing as well as operations respectively over the allotment of the advertising mix can be determined as an additional OB concern. The advertising and marketing department does not share the exact same vision as the various other 2 departments pertaining to the aloocation of the marketing mix twoards promotions and also advertsing, the merchandizing and also operations departments do not agree over the advertising mix allowance amongst one another either.

Fragmentation in Advertising And Marketing Division: Disintegration in between the advertising and marketing departments can be recognized as another OB problem which can need further attention. The reality that the advertising and marketing areas in the advertising department are separated is stopping both divisions from acquiring from each other's experience as well as experience. Assimilation of advertising with retailing and operations would certainly come to be harder if the advertising and marketing division itself is disintegrated which can be another possible OB concern.

Tokyo Disneyland Licensing Vs Joint Venture Analysis

Various theories have been utilized to describe the situations to get additional quality concerning the scenario handy.
Swot Analysis
McGregor's Theory X & Y: According to Douglas McGregor's Concept X, many supervisors believe that juniors are passive as well as careless, have little passion as well as withstand change. The difficult variation of this theory emphasized browbeating, tight controls, dangers and punishments. Over time it creates low productivity, subtle sabotage as well as competition (Bargain, 2003). Although the circumstance at Tokyo Disneyland Licensing Vs Joint Venture is not totally following Theory X, it can be seen that new hires are discovering this environment rather demanding which may at some point result in a better disposition of the monitoring in the direction of Concept X. According to McGregor's promoted view, which he called Concept Y, the vital job of the management is to organize business problems so that individuals can attain their very own goals best by directing their efforts in the direction of organizational rewards. If individuals discover no satisfaction in their job, the monitoring would have little option yet to count on theory X as well as exterior control (Bargain, 2003). Also while evaluating Lewis's management style, concept X might have appropriated in the procedures division to some extent yet the Advertising department would require reliance on Concept Y in order to get the creativity and also originality from the teams.

Tuckman's Synergy Theory: As much as Lewis's worry regarding bringing consistency in between the advertising and marketing and advertising and marketing division is worried, this would originally lead to contrast as discussed by Bruce Tuckman in his 'Teamwork Theory'. By integrating the advertising and also marketing division's job, there might be the same first disconnect which can lead to the second phase of 'storming' where the teams test one an additional.

When people are provided with change, they enter phase one and so there may be emotions like despair, unpredictability, frustration, rage, anxiety, denial as well as disorientation.The circumstance at the advertising and marketing division of Tokyo Disneyland Licensing Vs Joint Venture is similar so Lewis can get comfy with the idea that it is not amazing behavior. It is throughout this stage that Lewis will certainly have to provide support to the department so that they can locate a feeling of instructions. It can be seen exactly how Krasnow has actually already made this change easier by making Lewis obtain included in the department a year before his real departure.
Vrio Analysis
Abraham Maslow in his Theory of 'Needs Hierarchy' (appendix 5) has discusses the relevance of 'safety and security needs as being a reduced degree demand of a human for triggering inspiration. As seen in the pyramid shared in appendix 3, we can see how 'the need to feel secure as well as out of risk' is at the 2nd degree of requirements. Prior to a worker can be made to establish emotionally, he needs to have his 'Physical 'as well as 'Security' requires fulfilled.

SWOT Analysis for Tokyo Disneyland Licensing Vs Joint Venture Case Study

Effects of Analysis.

The OB analysis has actually checked out numerous theories to understand just how to cope with the current scenario available. The adhering to 3 alternatives have actually been recommended to assist Lewis manage the organizational challenges in the marketing department. Each of these choices has actually been recommended for alleviating the shift needed to bring the advertising and marketing department in accordance with the requirements of the market and also for making the social modification that would follow when the current leader leaves.

Assimilation of advertising and marketing functions. Separating Adverting and Production features. Combination of Advertising with Workflow.

Evaluation of Alternatives.

Judith Shapiro that has earlier been talked to by Lewis during the earlier merging days has competence in business-to-business marketing along with company and also retail advertising experience. Once Krasnow leaves, Lewis can work with Shapiro as an EVP for advertising to manage both advertising and advertising features.

The benefit of this approach is that it will incorporate the two features while decreasing the requirement for employing an additional resource for marketing. Lewis would be heading the marketing division as well as in any kind of case her substitute would certainly be needed for the present function that she is carrying out. The drawback of this alternative is that external hiring might produce bitterness from internal workers who may be eying the setting of EVP after Lewis takes control of Krasnow's setting.

Dividing Adverting as well as Production: Offered the competitive stress and also high quality job required from the advertising agency, it is suggested that Lewis needs to permit the production device to be a different feature from the advertising device. Given that the majority of advertising firms had these two functions as different devices, it makes more feeling to adhere to the standard.

Combination of Advertising And Marketing with Procedures: Given that Lewis is currently taking care of the advertising and marketing and operations departments all at once; it makes sense to integrate the 2 functions because she has been successfully taking treatment of both ends. The reality that Lewis has to adapt her monitoring style for the marketing division recommends that these two departments would certainly be culturally diverse.


An analysis of the 3 choices indicates that integration of advertising as well as procedures would certainly not be a feasible relocation due to the huge distinctions between the two divisions in spite of the reality that currently Lewis is managing both. While splitting up of the manufacturing function may have been a beneficial move for the advertising and marketing department, the truth that it would certainly mean placing a 3rd function under Lewis's wing means this should be prevented.

Action Strategy.
Lewis will take control of the duty of EVP Marketing after Krasnow leaves.

Marketing and advertising features would certainly be merged.

Judith Shapiro will certainly be employed to take Lewis's location as SVP of advertising and marketing.

Production feature will certainly remain part of advertising and marketing under marketing function.

Lewis will divide herself from operations.

A democratic leadership design with worker empowerment will certainly be used in advertising and marketing division.

Open door plan and also emphasis on cross departmental interaction will certainly be focused on getting rid of disharmony.

Contingency plan.

If the combination does not exercise as planned, a contingency plan would certainly comply with which would separate the manufacturing feature from the advertising and marketing feature to decrease the lots on the SVP of advertising and marketing. In case Judith Shapiro does not obtain hired, Lewis will be heading the advertising and marketing department without an SVP. In that case the production function will certainly be separated by placing it under an SVP production.