Trading Strategies With Options Case Study Solution


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Background and Facts

Trading Strategies With Options an office supplies seller for little and also moderate sized companies has actually lately been involved in preparing for a merging with its rival Residence Deport, which has actually affected efficiency degrees in departmentswith the senior supervisor involved in legal complications presented by the federal Profession Compensation. With the Advertising and marketing Head putting forward the information of his departure from the firm in one year, Jeannie Lewis, the current head of procedures has been asked to take the function in the future. With challenges in the kind of a prospective social modification and also reduced staff member spirits, the organization needs a total reengineering initiative at the advertising and marketing division.

Trouble Statement
Porter's 5 Forces Analysis
The prospective social modification at the marketing division of Trading Strategies With Options is enhancing unpredictability in the workplace leading to various difficulties for the Jeannie Lewis who would be changing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a major role in affecting strategic decisions because Stapes Inc. needed to abandon its plans of combining with Workplace Deport after the Federal Trade Compensation's treatment while doing so. Provided the reality that the shop has a global existence with branches in UK, U.S.A., Canada and Germany, political consider each of these nations might be able to affect efficiency or calculated goals. Federal Trade Commission's antitrust match against the merger used up beneficial time of the company's senior monitoring recommending that 'political' factors can have severe implications for a worldwide business.

Economic Factors: Economic factors such as the introduction of small businesses in the international situation suggest that Trading Strategies With Options is thriving in an atmosphere where there is prospective growth of services. In addition to this, fact that shop clients are mainly seeking office materials for office suggests that the marketplace has an increasing fad of business owners as well as home based companies.

Social factors: Social fads in the economic situation show that clients are trying to find benefit in addition to appealing rates. Market research shows how the client for Trading Strategies With Options lacks recognition concerning discovering solutions which can offer a combination of benefit and also affordable.

Technical factors: Modern technology plays an important role in Trading Strategies With Options's service method particularly as the company is piloting Innovation facilities which would provide innovation sales as well as support in the type of memory upgrades, outer setups. (Recap of PEST in appendix 2).

OB Issues as well as Symptoms.

Numerous underlying Organizational Habits issues can be seen in Trading Strategies With Options's case as highlighted in this area.

Apprehensions about social change: There is concern concerning a social change that would certainly occur when Todd Krasnow leaves from his setting as the Executive Vice Head Of State of Marketing with most of the employee currently showing unhappiness over this potential move. This anticipated change has actually produced anxiety in the office which has actually been combined with the previous anxiety of preparing the company for a potential merger with Residence Deport.
Pest Analysis
Difficult Job Setting for Newcomers: There is lack of workers that can match the demanding atmosphere of a busy company. Not only does this lead to difficulty in discovering the appropriate people, it puts stress on new hires as can not endure the rate and also stress that the organization expects them to birth.

Dual Reporting Lines: Newcomers locate this organizational culture troublesome and tough to handle especially as dotted line connections are implied to be weaker generally as well as unbiased setup and also efficiency analysis is still done by the solid line supervisor. This indicates that novices might lose quality concerning their respective roles as well as objectives especially as dotted line coverage does not maintain them in straight communication with the strong line managers.

Animosity From Cross Departmental Hiring: Krasnow's choice to make Lewis his follower as opposed to Bridget Coles even though it had been guessed that the last would take Krasnow's setting came as a blow to her spirits. Lewis might have been qualified and also proper for the job but the reality that Kransnow's departure would certainly make Coles a straight report to Lewis may have been the reason for Coles' resignation from services.

Concern & Work Instability: Anxiety and instability can be determined as 2 significant issues that Lewis would be dealing with especially as the merger has now be cancelled and two elderly execs of the advertising department would be leaving. The entire obligation of the division would be falling on Lewis's shoulders that would not simply supervise of brining concerning a cultural change yet would likewise have to verify herself in her brand-new role.

Inappropriate Monitoring Design of Leader: Lewis's monitoring style and also its conflict with the marketing division's role can also be viewed as an OB difficulty particularly as she has been utilized to dealing with problems in the operations department where workers are taught to focus on procedures as well as get them right. The marketing division on the various other hand can be seen as a group of people that are utilized to being nurtured by Krasnow who focused much more on result than processes.

Interdepartmental Disputes: Interdepartmental disagreements between three divisions, marketing, merchandizing as well as procedures respectively over the appropriation of the marketing mix can be identified as another OB concern. Although the advertising and marketing division does not share the same vision as the various other two departments pertaining to the aloocation of the advertising mix twoards promos and also advertsing, the merchandizing and procedures divisions do not agree over the advertising and marketing mix allotment among each other either.

Fragmentation in Advertising And Marketing Division: Fragmentation in between the advertising and marketing divisions can be determined as one more OB concern which can need further focus. The fact that the marketing and advertising areas in the advertising and marketing division are detached is preventing both divisions from getting from each various other's experience as well as proficiency. Integration of advertising and marketing with retailing and operations would end up being more difficult if the marketing division itself is degenerated which can be one more prospective OB worry.

Trading Strategies With Options Analysis

Various theories have been utilized to discuss the circumstances to get additional clearness about the situation available.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Concept X, many managers believe that subordinates are easy as well as careless, have little passion as well as stand up to change. The circumstance at Trading Strategies With Options is not totally complying with Concept X, it can be seen that brand-new hires are finding this environment rather stressful which may at some point lead to a greater inclination of the administration towards Theory X. Even while analyzing Lewis's administration style, concept X might have been ideal in the operations department to some extent but the Advertising and marketing department would certainly need reliance on Theory Y in order to obtain the creativity and also originality from the groups.

Tuckman's Synergy Concept: As much as Lewis's concern concerning bringing consistency between the marketing as well as advertising department is worried, this would originally lead to conflict as talked about by Bruce Tuckman in his 'Teamwork Theory'. By incorporating the advertising and also advertising department's work, there might be the exact same preliminary detach which might lead to the second stage of 'storming' where the teams challenge one an additional.

When people are provided with modification, they get in phase one and so there might be emotions like unhappiness, uncertainty, disappointment, temper, worry, rejection as well as disorientation.The situation at the advertising department of Trading Strategies With Options is comparable so Lewis can obtain comfortable with the idea that it is not phenomenal behavior. It is throughout this stage that Lewis will certainly have to provide support to the department so that they can locate a sense of instructions. It can be seen exactly how Krasnow has actually already made this transition much easier by making Lewis obtain entailed in the department a year before his actual departure.
Vrio Analysis
Maslow's Demand power structure: The OB problem related to insecurity at the office has actually been caused firstly by the adjustment in administration and also second of all by the fact that the merging will certainly no more be initiated. Abraham Maslow in his Concept of 'Needs Pecking order' (appendix 5) has reviews the significance of 'safety needs as being a lower degree requirement of a human for triggering motivation. As seen in the pyramid shared in appendix 3, we can see how 'the demand to really feel protected and also untouched' goes to the 2nd level of requirements. Before an employee can be made to establish mentally, he requires to have his 'Physical 'and also 'Safety' requires satisfied. This suggests that unless the workers are made to really feel safe and secure about their present employment condition in Trading Strategies With Options they may not reach 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for Trading Strategies With Options Case Study

Effects of Analysis.

The OB analysis has taken a look at different theories to comprehend just how to cope with the existing circumstance handy. The adhering to three options have actually been suggested to help Lewis handle the organizational obstacles in the advertising division. Each of these choices has actually been suggested for reducing the shift needed to bring the marketing department in accordance with the needs of the market and also for making the social change that would certainly comply with when the present leader leaves.

Assimilation of advertising and marketing features. Separating Adverting and also Production features. Combination of Advertising And Marketing with Procedures.

Evaluation of Alternatives.

Judith Shapiro who has earlier been talked to by Lewis during the earlier merger days has know-how in business-to-business marketing along with firm and also retail advertising experience. As soon as Krasnow leaves, Lewis can employ Shapiro as an EVP for advertising and marketing to deal with both advertising and marketing as well as marketing features.

The advantage of this technique is that it will certainly incorporate both features while lowering the requirement for hiring an added source for advertising and marketing. Lewis would certainly be heading the advertising division and also in any kind of case her replacement would certainly be required for the current duty that she is carrying out. The drawback of this choice is that outside hiring might bring about animosity from internal workers that might be eying the placement of EVP after Lewis takes control of Krasnow's position.

Dividing Adverting and also Production: Provided the affordable pressures and high quality work needed from the marketing agency, it is suggested that Lewis should enable the manufacturing unit to be a separate feature from the advertising and marketing system. Since a lot of advertising and marketing firms had these 2 functions as separate devices, it makes even more sense to follow the norm.

Combination of Advertising And Marketing with Workflows: Because Lewis is already taking treatment of the marketing and also procedures divisions all at once; it makes feeling to incorporate the two features because she has been successfully taking treatment of both ends. The reality that Lewis has to adjust her management design for the advertising and marketing division suggests that these 2 departments would certainly be culturally varied.


An evaluation of the three alternatives suggests that assimilation of marketing and operations would certainly not be a feasible relocation due to the huge differences in between the two divisions regardless of the reality that presently Lewis is dealing with both. While separation of the production function may have been a positive action for the marketing department, the reality that it would mean positioning a third function under Lewis's wing means this ought to be avoided.

Activity Plan.
Lewis will take over the role of EVP Advertising and marketing after Krasnow leaves.

Marketing and advertising functions would certainly be merged.

Judith Shapiro will be employed to take Lewis's location as SVP of advertising and marketing.

Production feature will continue to be part of marketing under advertising feature.

Lewis will certainly separate herself from operations.

A democratic leadership design with employee empowerment will be used in marketing division.

Open door policy and emphasis on cross department communication will certainly be targeted at getting rid of disharmony.

Contingency plan.

If the combination does not work out as planned, a backup strategy would certainly comply with which would separate the production feature from the advertising and marketing function to decrease the load on the SVP of advertising and marketing. In case Judith Shapiro does not get employed, Lewis will be heading the advertising and marketing department without an SVP. In that case the production function will definitely be separated by positioning it under an SVP production.