Underwriters Laboratories Bringing Confidence To The Brazilian Water Market Case Study Help


Home >> Harvard >> Underwriters Laboratories Bringing Confidence To The Brazilian Water Market >>

Underwriters Laboratories Bringing Confidence To The Brazilian Water Market Case Study Solution

Background and Facts

Underwriters Laboratories Bringing Confidence To The Brazilian Water Market an office materials seller for tiny and average sized organisations has just recently been associated with preparing for a merger with its rival House Deport, which has actually affected efficiency levels in departmentswith the elderly supervisor involved in legal difficulties presented by the government Profession Compensation. With the Marketing Head putting forward the news of his separation from the firm in one year, Jeannie Lewis, the present head of operations has been asked to take the role in the future. With obstacles in the type of a prospective social modification and also reduced employee morale, the organization is in need of a total reengineering initiative at the advertising department.

Issue Declaration
Porter's 5 Forces Analysis
The potential cultural modification at the marketing division of Underwriters Laboratories Bringing Confidence To The Brazilian Water Market is raising unpredictability in the workplace leading to different obstacles for the Jeannie Lewis that would be replacing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant role in influencing critical decisions because Stapes Inc. had to abandon its strategies of combining with Workplace Deport after the Federal Trade Compensation's intervention in the process. Provided the reality that the store has a global existence with branches in UK, USA, Canada and also Germany, political consider each of these nations may have the ability to influence performance or tactical objectives. Federal Trade Compensation's antitrust fit versus the merger occupied beneficial time of the company's elderly management suggesting that 'political' factors can have major effects for a worldwide company.

Economic Factors: Financial factors such as the development of small companies in the international scenario recommend that Underwriters Laboratories Bringing Confidence To The Brazilian Water Market is thriving in a setting where there is possible development of companies. Truth that shop consumers are primarily looking for office materials for home offices suggests that the market has an increasing pattern of entrepreneurs as well as house based organisations.

Social factors: Social fads in the economic situation reveal that consumers are looking for comfort along with appealing rates. Marketing research shows how the consumer for Underwriters Laboratories Bringing Confidence To The Brazilian Water Market does not have awareness about finding services which can offer a mix of ease and affordable.

Technological factors: Technology plays a crucial duty in Underwriters Laboratories Bringing Confidence To The Brazilian Water Market's service strategy especially as the organization is piloting Technology facilities which would offer technology sales and support in the kind of memory upgrades, peripheral installations. (Summary of PARASITE in appendix 2).

OB Issues and also Manifestations.

Several underlying Business Actions problems can be seen in Underwriters Laboratories Bringing Confidence To The Brazilian Water Market's case as highlighted in this area.

Worries regarding cultural change: There is worry concerning a social modification that would occur as soon as Todd Krasnow leaves from his setting as the Executive Vice Head Of State of Advertising And Marketing with the majority of the personnel currently revealing unhappiness over this prospective action. This anticipated modification has developed stress in the work environment which has been combined with the past stress of preparing the company for a prospective merger with Home Deport.
Pest Analysis
Demanding Job Environment for Newcomers: There is lack of personnel that can match the stressful atmosphere of a fast-paced organization. Not just does this lead to problem in discovering the ideal people, it places anxiety on new hires as can not withstand the speed as well as pressure that the company expects them to bear.

Dual Coverage Lines: Novices discover this organizational society difficult and tough to deal with specifically as populated line connections are meant to be weaker in general and also objective setting and performance examination is still done by the strong line supervisor. This suggests that novices can lose clarity regarding their respective roles and also purposes especially as dotted line reporting does not keep them in straight communication with the strong line managers.

Animosity From Cross Departmental Hiring: Krasnow's decision to make Lewis his follower instead of Bridget Coles although it had been guessed that the latter would certainly take Krasnow's position came as a blow to her spirits. Lewis may have been qualified as well as appropriate for the task however the truth that Kransnow's departure would certainly make Coles a straight report to Lewis may have been the factor for Coles' resignation from services.

Anxiety & Job Instability: Anxiety as well as instability can be determined as 2 major problems that Lewis would be taking care of specifically as the merger has currently be terminated and also 2 elderly executives of the marketing department would certainly be leaving. The whole obligation of the department would certainly be falling on Lewis's shoulders who would certainly not just be in charge of brining regarding a social change however would certainly additionally need to verify herself in her new duty.

Incompatible Management Style of Leader: Lewis's administration design and also its conflict with the advertising division's duty can likewise be seen as an OB difficulty particularly as she has been used to managing problems in the procedures division where personnel are instructed to focus on procedures and obtain them right. The marketing division on the various other hand can be viewed as a group of people who are used to being nurtured by Krasnow who concentrated extra on result than procedures.

Interdepartmental Arguments: Interdepartmental arguments in between 3 divisions, advertising, merchandizing and also procedures respectively over the allocation of the advertising mix can be recognized as one more OB problem. The marketing division does not share the very same vision as the other two divisions pertaining to the aloocation of the marketing mix twoards promos and advertsing, the merchandizing and procedures divisions do not agree over the advertising and marketing mix allotment among one another either.

Fragmentation in Marketing Division: Disintegration in between the marketing and advertising divisions can be identified as an additional OB issue which can require additional attention. The truth that the advertising and marketing areas in the advertising division are separated is preventing both departments from gaining from each other's experience and also knowledge. Assimilation of advertising with merchandising and operations would come to be more difficult if the advertising and marketing department itself is disintegrated which can be an additional possible OB issue.

Underwriters Laboratories Bringing Confidence To The Brazilian Water Market Analysis

Various theories have actually been made use of to describe the scenarios to obtain more clearness regarding the scenario available.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Concept X, the majority of managers think that subordinates are easy and lazy, have little aspiration as well as resist modification. The scenario at Underwriters Laboratories Bringing Confidence To The Brazilian Water Market is not totally adhering to Theory X, it can be seen that brand-new hires are finding this atmosphere instead demanding which may eventually lead to a better disposition of the administration towards Theory X. Also while examining Lewis's monitoring style, concept X may have been appropriate in the procedures division to some level but the Advertising division would require reliance on Concept Y in order to get the imagination and creativity from the groups.

Tuckman's Team effort Concept: As far as Lewis's worry concerning bringing consistency in between the advertising and marketing as well as marketing division is worried, this would initially lead to conflict as discussed by Bruce Tuckman in his 'Team effort Theory'. By combining the advertising as well as advertising and marketing division's job, there might be the same first disconnect which can lead to the second stage of 'storming' where the groups challenge one another.

Bridges' Change Design: Based On William Bridge's concept (appendix 4), individuals are rather uneasy with modification, which is apparent by the circumstance at Underwriters Laboratories Bringing Confidence To The Brazilian Water Market The circumstance can be viewed as a typical training course of life if is researched according to Bridge's theory where he discusses that people undergo 3 stages of transition when they experience change. 'End, shedding as well as Releasing', The Neutral Zone as well as 'The New Beginning' (Bridges, 2004). When individuals are presented with change, they enter phase one and so there might be emotions like sadness, uncertainty, aggravation, rage, worry, rejection as well as disorientation.The circumstance at the marketing department of Underwriters Laboratories Bringing Confidence To The Brazilian Water Market is similar so Lewis can get comfortable with the idea that it is not amazing actions. In the 2nd phase, there may be a need to link the space in between the brand-new and also old society so Lewis might need to face this challenge once Krasnow leaves. There might be reduced spirits and also reduced performance at this stage which need to not be taken as an obstacle. It is during this stage that Lewis will certainly need to provide support to the division to make sure that they can discover a sense of direction. It can be seen exactly how Krasnow has already made this shift less complicated by making Lewis obtain associated with the department a year prior to his real separation. According to Bridges' Version, phase 3 will bring about openness to knowing, High power and also dedication as people will accept the adjustment (Bridges, 2004).
Vrio Analysis
Maslow's Requirement power structure: The OB problem related to instability at the work environment has actually been triggered first of all by the modification in monitoring as well as second of all by the reality that the merger will no longer be initiated. Abraham Maslow in his Concept of 'Demands Power structure' (appendix 5) has reviews the importance of 'safety and security requires as being a reduced degree need of a human for setting off inspiration. As seen in the pyramid cooperated appendix 3, we can see just how 'the need to feel safe and also unharmed' is at the 2nd degree of needs. Prior to a worker can be made to create emotionally, he requires to have his 'Physiological 'and also 'Security' requires satisfied. This shows that unless the employees are made to feel safe about their present employment status in Underwriters Laboratories Bringing Confidence To The Brazilian Water Market they might not get to 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for Underwriters Laboratories Bringing Confidence To The Brazilian Water Market Case Study

Ramification of Analysis.

The OB analysis has considered various theories to understand how to manage the present scenario handy. The complying with 3 choices have been recommended to assist Lewis handle the business obstacles in the advertising department. Each of these alternatives has actually been recommended for alleviating the change needed to bring the marketing division in accordance with the demands of the marketplace as well as for making the cultural change that would follow as soon as the existing leader leaves.

Combination of advertising and marketing functions. Dividing Adverting and Manufacturing features. Integration of Advertising And Marketing with Procedures.

Assessment of Alternatives.

Combination of Advertising & Marketing Functions: The in-house marketing company of Underwriters Laboratories Bringing Confidence To The Brazilian Water Market is already toughness for the organization in terms of saving up on overheads related to advertising and marketing as well as promotion. Since no brand-new recruitment has actually been done after Bridget Cole's separation with the reporting line being straight assigned to Krasnow for the advertising and marketing function, this is a positive chance for incorporating the marketing and advertising features. Judith Shapiro who has earlier been spoken with by Lewis during the earlier merger days has expertise in business-to-business advertising in addition to agency and retail marketing experience. When Krasnow leaves, Lewis can work with Shapiro as an EVP for advertising and marketing to deal with both marketing and advertising functions.

The benefit of this technique is that it will incorporate the two functions while reducing the need for employing an extra source for marketing. Lewis would certainly be heading the advertising and marketing division as well as in any type of case her substitute would certainly be needed for the present role that she is doing. The disadvantage of this alternative is that outside hiring may cause animosity from inner personnel who may be considering the setting of EVP after Lewis takes control of Krasnow's placement.

Separating Adverting and Manufacturing: Offered the competitive stress and high quality job needed from the advertising and marketing agency, it is suggested that Lewis needs to enable the production system to be a different feature from the advertising unit. Because many advertising companies had these 2 features as separate units, it makes more feeling to adhere to the norm.

Combination of Marketing with Procedures: Considering that Lewis is already caring for the marketing and procedures divisions simultaneously; it makes good sense to incorporate the two functions because she has been efficiently dealing with both ends. The fact that both divisions currently have significant distinctions over allowance of resources recommends that this integration might have the ability to produce harmony particularly as Lewis would certainly be heading both ends.However there are various drawbacks of this move particularly as it would place way too much worry over Lewis's shoulders. The fact that Lewis needs to adapt her management style for the advertising division suggests that these 2 divisions would certainly be culturally diverse. Along with this, Lewis may not have the ability to apply one kind of management style to both divisions which could cause inadequacy in either one of the two functions.


An evaluation of the three choices shows that assimilation of marketing and operations would certainly not be a feasible step due to the large differences in between the two divisions regardless of the reality that presently Lewis is taking care of both. While separation of the manufacturing function may have been a desirable relocation for the marketing division, the fact that it would imply putting a 3rd function under Lewis's wing implies this ought to be prevented.

Activity Plan.
Lewis will certainly take control of the duty of EVP Marketing after Krasnow leaves.

Advertising and Marketing features would certainly be merged.

Judith Shapiro will certainly be worked with to take Lewis's area as SVP of marketing and advertising.

Manufacturing function will certainly remain component of advertising under advertising function.

Lewis will certainly separate herself from procedures.

An autonomous management design with worker empowerment will be utilized in marketing department.

Open door policy as well as emphasis on cross departmental interaction will certainly be focused on getting rid of discord.

Backup plan.

If the integration does not exercise as intended, a contingency plan would certainly follow which would certainly divide the production function from the advertising function to lower the lots on the SVP of marketing and advertising. In case Judith Shapiro does not get worked with, Lewis will certainly be heading the marketing department without an SVP. In that case the production feature will certainly be separated by putting it under an SVP manufacturing.