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University Technology Ventures October 2000 Case Study Analysis

Background and Facts

University Technology Ventures October 2000 a workplace products store for small and moderate sized businesses has actually lately been associated with preparing for a merger with its competitor Home Deport, which has affected efficiency degrees in departmentswith the senior supervisor involved in lawful difficulties put forth by the federal Profession Payment. With the Marketing Head advancing the news of his separation from the company in one year, Jeannie Lewis, the current head of procedures has been asked to take the function in the near future. With challenges in the form of a possible cultural adjustment and also low worker spirits, the organization requires a full reengineering initiative at the marketing department.

Trouble Declaration
Porter's 5 Forces Analysis
The potential social adjustment at the marketing department of University Technology Ventures October 2000 is boosting uncertainty in the workplace bring about different difficulties for the Jeannie Lewis that would be replacing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant function in affecting critical decisions considering that Stapes Inc. had to desert its strategies of merging with Office Deport after the Federal Trade Commission's intervention while doing so. Offered the fact that the store has an international visibility with branches in UK, U.S.A., Canada and Germany, political factors in each of these nations may be able to affect efficiency or calculated objectives. Federal Trade Compensation's antitrust fit versus the merging took up valuable time of the organization's senior monitoring recommending that 'political' factors can have significant effects for a global service.

Economic Factors: Financial factors such as the emergence of local business in the worldwide circumstance recommend that University Technology Ventures October 2000 is flourishing in a setting where there is potential development of organisations. In addition to this, truth that store consumers are primarily looking for workplace materials for home offices recommends that the market has an increasing pattern of entrepreneurs and home based companies.

Social factors: Social trends in the economic situation show that clients are trying to find convenience along with attractive rates. Marketing research shows how the consumer for University Technology Ventures October 2000 does not have recognition about discovering options which can supply a combination of ease as well as low costs.

Technical factors: Innovation plays an important duty in University Technology Ventures October 2000's business strategy especially as the organization is piloting Technology centers which would certainly provide technology sales and also assistance in the kind of memory upgrades, peripheral installations. (Summary of PEST in appendix 2).

OB Issues and also Effects.

Several underlying Business Behavior problems can be seen in University Technology Ventures October 2000's case as highlighted in this section.

Concerns regarding cultural change: There is worry regarding a cultural adjustment that would certainly happen as soon as Todd Krasnow leaves from his setting as the Executive Vice President of Advertising And Marketing with most of the employee already showing discontent over this prospective action. This anticipated modification has actually produced stress in the work environment which has been combined with the previous anxiety of preparing the firm for a possible merger with House Deport.
Pest Analysis
Demanding Work Setting for Newcomers: There is shortage of employees that can match the stressful atmosphere of a busy organization. Not only does this cause problem in finding the appropriate individuals, it puts stress and anxiety on new hires as can not stand up to the rate and pressure that the company anticipates them to bear.

Twin Coverage Lines: Novices find this organizational society troublesome as well as difficult to cope with especially as dotted line partnerships are meant to be weaker generally and also objective setup as well as performance assessment is still done by the solid line manager. This suggests that newcomers could shed clearness about their corresponding roles as well as goals particularly as populated line coverage does not keep them in direct interaction with the strong line supervisors.

Bitterness From Cross Departmental Hiring: Krasnow's choice to make Lewis his follower instead of Bridget Coles despite the fact that it had actually been hypothesized that the last would certainly take Krasnow's placement came as a strike to her spirits. Lewis may have been capable as well as ideal for the work yet the reality that Kransnow's separation would certainly make Coles a direct report to Lewis might have been the reason for Coles' resignation from services.

Worry & Work Instability: Fear and insecurity can be recognized as two significant concerns that Lewis would be handling particularly as the merging has actually now be cancelled and also 2 senior executives of the advertising and marketing division would certainly be leaving. The whole responsibility of the division would be falling on Lewis's shoulders that would not simply supervise of brining regarding a cultural modification however would likewise need to confirm herself in her new function.

Incompatible Management Design of Leader: Lewis's management design and also its incompatibility with the advertising and marketing division's duty can also be viewed as an OB obstacle especially as she has actually been utilized to taking care of concerns in the procedures department where personnel are taught to concentrate on processes and get them right. The advertising division on the various other hand can be viewed as a team of individuals who are made use of to being nurtured by Krasnow who focused extra on outcome than procedures.

Interdepartmental Arguments: Interdepartmental differences between three departments, marketing, merchandizing as well as operations specifically over the allocation of the marketing mix can be determined as an additional OB worry. Although the advertising division does not share the very same vision as the various other two divisions concerning the aloocation of the marketing mix twoards promotions as well as advertsing, the merchandizing as well as procedures divisions do not concur over the marketing mix allocation amongst each other either.

Disintegration in Advertising Division: Disintegration between the marketing and advertising divisions can be determined as an additional OB concern which might require additional attention. The fact that the advertising and marketing sections in the marketing division are separated is preventing both divisions from getting from each various other's experience and also proficiency. Assimilation of advertising and marketing with merchandising and also procedures would become more difficult if the advertising and marketing division itself is degenerated which can be another potential OB issue.

University Technology Ventures October 2000 Analysis

Various theories have actually been made use of to clarify the situations to get additional quality about the scenario available.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Theory X, many supervisors think that subordinates are passive and also lazy, have little ambition as well as withstand change. The scenario at University Technology Ventures October 2000 is not completely complying with Concept X, it can be seen that new hires are discovering this environment rather difficult which may ultimately lead to a higher inclination of the administration in the direction of Concept X. Also while examining Lewis's monitoring style, theory X might have been ideal in the operations division to some degree however the Marketing department would call for reliance on Theory Y in order to get the creativity as well as creativity from the teams.

Tuckman's Teamwork Concept: As far as Lewis's concern about bringing consistency between the advertising and marketing and advertising department is worried, this would originally lead to contrast as discussed by Bruce Tuckman in his 'Teamwork Concept'. By integrating the advertising and also advertising division's work, there may be the same first detach which can lead to the 2nd stage of 'storming' where the teams test one another.

Bridges' Shift Version: As per William Bridge's theory (appendix 4), people are fairly uncomfortable with adjustment, which is obvious by the situation at University Technology Ventures October 2000 The situation can be viewed as a normal course of life if is examined based on Bridge's theory where he explains that people undergo 3 phases of transition when they experience modification. 'End, shedding as well as Releasing', The Neutral Zone and also 'The New Starting' (Bridges, 2004). When people are presented with change, they get in stage one therefore there may be emotions like despair, unpredictability, irritation, rage, concern, denial and disorientation.The scenario at the advertising and marketing division of University Technology Ventures October 2000 is similar so Lewis can get comfortable with the suggestion that it is not phenomenal actions. In the second phase, there might be a requirement to connect the space in between the brand-new as well as old culture so Lewis might have to face this experience as soon as Krasnow leaves. There might be reduced morale and also low productivity at this stage which should not be taken as a problem. It is during this phase that Lewis will certainly have to give guidance to the division to ensure that they can find an orientation. It can be seen exactly how Krasnow has already made this transition less complicated by making Lewis get associated with the department a year prior to his real departure. According to Bridges' Design, stage three will certainly produce visibility to learning, High energy and dedication as individuals will certainly welcome the modification (Bridges, 2004).
Vrio Analysis
Maslow's Need pecking order: The OB problem pertaining to insecurity at the office has actually been activated to start with by the adjustment in administration and also secondly by the reality that the merger will certainly no more be launched. Abraham Maslow in his Concept of 'Needs Power structure' (appendix 5) has discusses the importance of 'security requires as being a lower degree demand of a human for triggering motivation. As seen in the pyramid cooperated appendix 3, we can see just how 'the need to feel safe and secure and also out of danger' goes to the second level of needs. Prior to a staff member can be made to establish psychologically, he requires to have his 'Physical 'and 'Safety' requires fulfilled. This suggests that unless the workers are made to feel protected concerning their existing employment standing in University Technology Ventures October 2000 they may not reach 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for University Technology Ventures October 2000 Case Study

Ramification of Analysis.

The OB analysis has looked at different concepts to understand how to cope with the existing scenario at hand. The complying with 3 options have been proposed to help Lewis deal with the organizational obstacles in the marketing department. Each of these options has actually been recommended for reducing the transition required to bring the advertising and marketing division in line with the requirements of the market as well as for making the cultural modification that would certainly follow when the current leader leaves.

Combination of advertising and marketing features. Dividing Adverting and also Production functions. Assimilation of Marketing with Workflow.

Evaluation of Alternatives.

Judith Shapiro that has earlier been spoken with by Lewis throughout the earlier merger days has expertise in business-to-business advertising along with firm as well as retail marketing experience. As soon as Krasnow leaves, Lewis can work with Shapiro as an EVP for marketing to take care of both advertising and advertising and marketing features.

The advantage of this method is that it will certainly incorporate the two features while minimizing the demand for hiring an extra resource for advertising and marketing. Along with this, Lewis would certainly be heading the marketing department as well as regardless her replacement would be needed for the existing role that she is executing. The disadvantage of this choice is that exterior hiring may produce bitterness from interior workers who may be looking at the position of EVP after Lewis takes control of Krasnow's placement.

Separating Adverting and Production: Given the competitive pressures and high top quality job required from the advertising and marketing agency, it is recommended that Lewis needs to permit the manufacturing device to be a separate function from the advertising unit. Considering that a lot of advertising firms had these two features as different systems, it makes even more feeling to follow the standard.

Assimilation of Advertising And Marketing with Procedures: Given that Lewis is already taking care of the advertising and marketing and procedures departments all at once; it makes sense to incorporate the two functions given that she has been successfully taking treatment of both ends. The reality that Lewis has to adjust her management design for the advertising and marketing division suggests that these 2 divisions would certainly be culturally diverse.


An examination of the 3 options suggests that combination of marketing and procedures would certainly not be a viable move due to the huge distinctions in between the two departments despite the truth that presently Lewis is dealing with both. While separation of the production function might have been a desirable action for the advertising department, the reality that it would certainly imply putting a third function under Lewis's wing suggests this ought to be stayed clear of.

Action Plan.
Lewis will take over the role of EVP Advertising and marketing after Krasnow leaves.

Marketing and advertising functions would certainly be merged.

Judith Shapiro will certainly be hired to take Lewis's location as SVP of marketing and advertising.

Production function will certainly remain part of advertising under advertising and marketing function.

Lewis will separate herself from operations.

An autonomous leadership design with employee empowerment will be made use of in marketing division.

Open door policy and also focus on cross department communication will be aimed at eliminating disharmony.

Contingency plan.

If the combination does not exercise as planned, a contingency strategy would certainly adhere to which would certainly divide the manufacturing feature from the advertising feature to reduce the load on the SVP of advertising and marketing. In case Judith Shapiro does not get employed, Lewis will certainly be heading the advertising department without an SVP. In that case the production function will absolutely be separated by positioning it under an SVP manufacturing.