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Village Ventures Case VRIO Analysis

CASE SOLUTION


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Village Ventures Case Study Solution

Numerous areas can be identified where FG has an one-upmanship over its rivals. These locations would certainly be assessed utilizing the Village Ventures VIRO structure where the 'value', 'inimitability', 'rarity' and organization' of FG would be assessed in terms of its contribution towards its competitive edge. The structure has been presented in appendix 3.

It can be seen that FG is offering a value-added item, which is not just a means of getting high margins for the business, however is valuable for the client also. Smoked fish and shellfish products are looked upon as value-added things therefore FG is certainly providing value to the market and to the business owner in the form of high conserving possibility from fish items. FG's ability to create initial Asian inspired smoked seafood products can be taken into consideration a supreme skill.

The business has placed obstacles to entry for brand-new entrants by motivating customers to be demanding in terms of asking for their choices. Not only has this made the service uncommon, it has actually raised the price of entrance for niche gamers because FG's diversification and adaptability can not be matched by brand-new entrants in the brief run. This highlights another factor of inimitability.

The fact that business is not product-orientated yet is a market-orientated service which is flexible sufficient in its ability to adjust to dynamic market scenarios suggests that its method of organizing services is absolutely its competitive edge. In addition to this, the business is organized to ensure that it has less dependence on importers and trading firms which adds to its competitive edge as a company in a market where smoked fish items have to be imported from various other countries.

Along with these factors, FG's long-term partnerships with its consumer that has actually resulted in brand commitment from their side and also the former's constant reinforcement of quality assurance to preserve this brandloyalty is an added aspect giving it a competitive edge.

As per the Village Ventures VIRO framework, if a firm's resources are important but can be imitated conveniently, it may have a temporary affordable benefit. A sustained competitive advantage would result from resources which are valuable, rare and also costly to mimic while at the exact same time the company has the ability to organize these for an optimum benefit (Rothaermel, 2013). In FG's case, it can be seen how a sustained competitive benefit is feasible through the company's adaptability, market-orientated approach, suffered long-termrelationships and innovative abilities of the business owner. These factors have currently been discussed in the Village Ventures SWOT analysis as interior staminas.