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Virginia Craftsmen Inc Case VRIO Analysis


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Virginia Craftsmen Inc Case Study Solution

Several areas can be identified where FG has a competitive edge over its competitors. These areas would be analyzed using the Virginia Craftsmen Inc VIRO structure where the 'value', 'inimitability', 'rarity' and organization' of FG would certainly be assessed in terms of its contribution in the direction of its competitive edge. The framework has actually been displayed in appendix 3.

It can be seen that FG is supplying a value-added product, which is not just a means of obtaining high margins for business, yet is beneficial for the client also. Smoked seafood products are considered as value-added things therefore FG is definitely providing value to the market as well as to the business owner in the kind of high conserving possibility from fish items. Furthermore, FG's capability to create initial Asian passionate smoked seafood items can be considered an inimitable skill.

The business has put barriers to entrance for new entrants by motivating clients to be demanding in regards to requesting their preferences. Not just has this made the solution unusual, it has actually increased the price of entry for particular niche players since FG's diversity as well as flexibility can not be matched by new participants in the short run. This highlights an additional point of inimitability.

The truth that the business is not product-orientated but is a market-orientated service which is adaptable enough in its capacity to get used to vibrant market situations recommends that its way of arranging solutions is certainly its competitive edge. The service is organized so that it has much less dependence on importers and trading business which adds to its affordable side as a company in a market where smoked fish products have actually to be imported from various other nations.

In addition to these factors, FG's long term relationships with its client that has brought about brand name commitment from their side as well as the previous's consistent support of quality control to maintain this brandloyalty is an added variable giving it a competitive edge.

As per the Virginia Craftsmen Inc VIRO framework, if a company's sources are useful however can be imitated easily, it may have a temporary competitive benefit. In FG's case, it can be seen how a continual competitive advantage is possible through the company's versatility, market-orientated approach, suffered long-termrelationships and cutting-edge skills of the business owner.