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Western Technology Investment Case VRIO Analysis

CASE STUDY


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Western Technology Investment Case Study Solution

Several areas can be identified where FG has an one-upmanship over its rivals. These areas would be examined making use of the Western Technology Investment VIRO structure where the 'value', 'inimitability', 'rarity' and also company' of FG would be reviewed in terms of its payment in the direction of its competitive edge. The structure has actually been presented in appendix 3.

It can be seen that FG is offering a value-added product, which is not just a means of obtaining high margins for business, but is valuable for the client too. Smoked seafood products are looked upon as value-added things and so FG is absolutely offering value to the market and to the business owner in the type of high conserving capacity from fish products. FG's capacity to create initial Oriental passionate smoked seafood products can be thought about an unique ability.

The business has placed barriers to entrance for new participants by urging customers to be demanding in terms of requesting for their preferences. Not just has this made the solution uncommon, it has boosted the cost of entry for niche players given that FG's diversity and versatility can not be matched by brand-new entrants in the short run. This highlights another factor of inimitability.

The reality that the business is not product-orientated however is a market-orientated service which is flexible sufficient in its ability to get used to vibrant market circumstances recommends that its means of organizing solutions is absolutely its one-upmanship. Along with this, the business is organized to make sure that it has much less reliance on importers as well as trading firms which includes in its competitive edge as an organization in a market where smoked fish products have to be imported from other countries.

In addition to these factors, FG's long-term relationships with its consumer that has resulted in brand name commitment from their side and the previous's continuous support of quality control to keep this brandloyalty is an extra element offering it a competitive edge.

As per the Western Technology Investment VIRO structure, if a firm's resources are beneficial however can be copied easily, it may have a short-term competitive advantage. In FG's case, it can be seen how a continual competitive benefit is feasible via the company's flexibility, market-orientated approach, received long-termrelationships and also innovative abilities of the entrepreneur.