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Westjet Airlines Ltd Investment Strategy Case VRIO Analysis

CASE ANALYSIS


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Westjet Airlines Ltd Investment Strategy Case Study Solution

A number of areas can be recognized where FG has a competitive edge over its rivals. These areas would be examined utilizing the Westjet Airlines Ltd Investment Strategy VIRO framework where the 'value', 'inimitability', 'rarity' as well as company' of FG would certainly be evaluated in terms of its contribution towards its one-upmanship. The framework has been displayed in appendix 3.

It can be seen that FG is supplying a value-added product, which is not simply a way of getting high margins for business, yet is useful for the consumer as well. Smoked fish and shellfish products are looked upon as value-added products therefore FG is certainly offering worth to the market and to the business owner in the type of high conserving possibility from fish products. Likewise, FG's capacity to create original Asian passionate smoked fish and shellfish items can be thought about a supreme skill.

Business has placed obstacles to entrance for new entrants by urging customers to be requiring in terms of asking for their choices. Not only has this made the solution uncommon, it has boosted the expense of entrance for niche gamers considering that FG's diversification as well as flexibility can not be matched by brand-new participants in the short run. This highlights an additional point of inimitability.

The reality that the business is not product-orientated however is a market-orientated business which is versatile sufficient in its capability to adjust to vibrant market scenarios recommends that its method of organizing solutions is absolutely its one-upmanship. In addition to this, business is arranged so that it has less reliance on importers and trading business which contributes to its competitive edge as a company in a market where smoked fish products need to be imported from various other countries.

In addition to these factors, FG's long term connections with its client that has resulted in brand commitment from their side and the previous's consistent support of quality control to maintain this brandloyalty is an extra factor providing it an one-upmanship.

According to the Westjet Airlines Ltd Investment Strategy VIRO framework, if a company's resources are useful but can be imitated easily, it might have a short-term competitive benefit. A continual competitive benefit would result from sources which are valuable, unusual and also costly to copy while at the very same time the company has the capability to organize these for an optimum advantage (Rothaermel, 2013). In FG's case, it can be seen exactly how a continual affordable benefit is possible via the firm's versatility, market-orientated strategy, received long-termrelationships as well as innovative abilities of the entrepreneur. These factors have actually currently been talked about in the Westjet Airlines Ltd Investment Strategy SWOT analysis as inner strengths.