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Who Is This Guy Case Study Solution

Background and Facts

Who Is This Guy a workplace materials merchant for small and also medium sized organisations has actually recently been associated with preparing for a merging with its competitor Residence Deport, which has actually influenced performance degrees in departmentswith the elderly manager involved in legal difficulties put forth by the federal Profession Payment. With the Advertising and marketing Head putting forward the information of his separation from the company in one year, Jeannie Lewis, the current head of operations has actually been asked to take the function in the future. With obstacles in the kind of a possible cultural modification as well as reduced worker morale, the company needs a total reengineering initiative at the marketing division.

Problem Statement
Porter's 5 Forces Analysis
The prospective social change at the advertising and marketing division of Who Is This Guy is raising unpredictability in the workplace leading to various difficulties for the Jeannie Lewis who would certainly be changing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant duty in affecting tactical choices given that Stapes Inc. had to abandon its plans of combining with Office Deport after the Federal Trade Commission's treatment while doing so. Given the fact that the shop has a worldwide visibility with branches in UK, U.S.A., Canada and also Germany, political consider each of these nations may be able to affect efficiency or calculated objectives. Federal Trade Commission's antitrust fit versus the merger occupied valuable time of the company's senior monitoring suggesting that 'political' factors can have severe ramifications for a global service.

Economic Factors: Economic factors such as the emergence of local business in the global circumstance recommend that Who Is This Guy is flourishing in an environment where there is possible development of businesses. Along with this, fact that store customers are mainly seeking workplace products for home offices suggests that the marketplace has a climbing trend of business owners as well as home businesses.

Social factors: Social patterns in the economic climate show that clients are trying to find convenience in addition to appealing rates. Market research demonstrates how the customer for Who Is This Guy does not have awareness concerning finding solutions which can offer a mix of ease as well as inexpensive.

Technical factors: Modern technology plays an essential function in Who Is This Guy's service approach particularly as the company is piloting Modern technology facilities which would certainly supply technology sales and assistance in the type of memory upgrades, peripheral setups. (Summary of BUG in appendix 2).

OB Issues and Manifestations.

Several underlying Organizational Behavior concerns can be seen in Who Is This Guy's case as highlighted in this area.

Uneasiness about social change: There is uneasiness regarding a social modification that would occur once Todd Krasnow leaves from his position as the Exec Vice Head Of State of Advertising And Marketing with most of the staff members already showing unhappiness over this possible move. This expected change has actually produced stress in the office which has been combined with the previous stress and anxiety of preparing the firm for a potential merger with Home Deport.
Pest Analysis
Demanding Job Environment for Newcomers: There is scarcity of employees that can match the demanding atmosphere of a busy organization. Not just does this lead to difficulty in locating the best people, it puts stress and anxiety on new hires as can not withstand the speed and stress that the organization expects them to bear.

Double Reporting Lines: Beginners locate this organizational culture difficult and tough to manage specifically as populated line relationships are implied to be weaker as a whole and also unbiased setup and also performance analysis is still done by the solid line supervisor. This means that newcomers could lose clarity regarding their respective functions and objectives particularly as populated line coverage does not keep them in straight communication with the strong line supervisors.

Animosity From Cross Departmental Hiring: Krasnow's decision to make Lewis his successor rather than Bridget Coles despite the fact that it had actually been speculated that the last would take Krasnow's position came as an impact to her morale. Lewis may have been capable and also proper for the task yet the truth that Kransnow's departure would certainly make Coles a straight report to Lewis might have been the reason for Coles' resignation from services.

Fear & Task Instability: Fear as well as instability can be recognized as two major concerns that Lewis would certainly be managing particularly as the merger has currently be terminated as well as two elderly executives of the marketing division would certainly be leaving. The entire duty of the department would certainly be dropping on Lewis's shoulders who would not just be in charge of brining concerning a social modification yet would certainly also have to show herself in her brand-new function.

Inappropriate Management Design of Leader: Lewis's management style as well as its conflict with the marketing division's function can also be seen as an OB challenge specifically as she has been utilized to dealing with problems in the operations division where employees are instructed to focus on procedures and also obtain them. The marketing division on the other hand can be seen as a team of individuals that are made use of to being nurtured by Krasnow who concentrated a lot more on outcome than processes.

Interdepartmental Arguments: Interdepartmental differences in between three departments, marketing, merchandizing as well as procedures specifically over the allowance of the advertising mix can be identified as an additional OB problem. The advertising and marketing department does not share the exact same vision as the other 2 departments regarding the aloocation of the marketing mix twoards promotions and also advertsing, the merchandizing and procedures departments do not agree over the marketing mix allowance among one an additional either.

Disintegration in Advertising Department: Fragmentation in between the advertising and marketing departments can be identified as another OB problem which could need additional interest. The reality that the marketing and advertising areas in the advertising division are disconnected is avoiding both departments from getting from each other's experience and also competence. Combination of advertising with merchandising and also operations would certainly become harder if the advertising division itself is broken down which can be one more potential OB problem.

Who Is This Guy Analysis

Numerous concepts have been utilized to clarify the situations to obtain more quality about the scenario available.
Swot Analysis
McGregor's Theory X & Y: According to Douglas McGregor's Concept X, a lot of managers think that juniors are passive as well as lazy, have little ambition and withstand change. The difficult version of this concept emphasized coercion, tight controls, hazards and also punishments. Over time it creates reduced performance, subtle sabotage as well as rivalry (Deal, 2003). Although the circumstance at Who Is This Guy is not entirely adhering to Theory X, it can be seen that new hires are locating this atmosphere rather demanding which might ultimately lead to a better disposition of the management in the direction of Theory X. Based on McGregor's advocated sight, which he called Theory Y, the vital job of the administration is to arrange business conditions to ensure that individuals can attain their very own goals best by routing their efforts towards organizational rewards. If people locate no complete satisfaction in their job, the administration would certainly have little choice but to count on concept X as well as outside control (Offer, 2003). Even while assessing Lewis's management design, concept X may have been suitable in the operations department to some extent however the Advertising and marketing division would certainly require reliance on Theory Y so as to get the imagination and also originality from the groups.

Tuckman's Synergy Theory: As much as Lewis's problem about bringing harmony in between the advertising and marketing and also marketing department is worried, this would initially lead to conflict as discussed by Bruce Tuckman in his 'Team effort Concept'. By integrating the advertising as well as advertising division's work, there may be the exact same initial separate which can lead to the second phase of 'storming' where the teams test one another.

When individuals are provided with change, they enter stage one as well as so there might be emotions like unhappiness, unpredictability, frustration, rage, worry, rejection and disorientation.The circumstance at the advertising department of Who Is This Guy is comparable so Lewis can obtain comfy with the suggestion that it is not extraordinary behavior. It is during this stage that Lewis will have to provide advice to the department so that they can find a feeling of direction. It can be seen exactly how Krasnow has actually currently made this shift less complicated by making Lewis get involved in the division a year prior to his actual departure.
Vrio Analysis
Abraham Maslow in his Theory of 'Needs Power structure' (appendix 5) has discusses the value of 'safety needs as being a reduced level need of a human for causing inspiration. As seen in the pyramid shared in appendix 3, we can see how 'the need to really feel protected and also out of threat' is at the 2nd level of needs. Before a staff member can be made to create emotionally, he requires to have his 'Physical 'and 'Safety and security' requires met.

SWOT Analysis for Who Is This Guy Case Study

Effects of Analysis.

The OB analysis has actually looked at different concepts to understand how to handle the current circumstance available. The complying with 3 alternatives have actually been proposed to assist Lewis handle the business challenges in the advertising and marketing division. Each of these choices has been proposed for easing the shift required to bring the marketing division in accordance with the needs of the marketplace and also for making the social adjustment that would certainly adhere to once the current leader leaves.

Combination of advertising and marketing functions. Dividing Adverting as well as Production functions. Combination of Marketing with Procedures.

Assessment of Alternatives.

Judith Shapiro that has earlier been interviewed by Lewis during the earlier merging days has knowledge in business-to-business marketing along with company and also retail advertising and marketing experience. As soon as Krasnow leaves, Lewis can employ Shapiro as an EVP for marketing to manage both marketing and also advertising and marketing features.

The advantage of this approach is that it will integrate the two features while reducing the requirement for hiring an extra resource for marketing. Lewis would be heading the marketing division as well as in any type of case her substitute would be needed for the present duty that she is executing. The downside of this choice is that external hiring might produce animosity from inner workers who may be considering the setting of EVP after Lewis takes control of Krasnow's setting.

Separating Adverting and Manufacturing: Provided the competitive pressures as well as high quality work called for from the advertising and marketing firm, it is recommended that Lewis should permit the manufacturing device to be a different feature from the marketing unit. Since a lot of advertising companies had these 2 features as different systems, it makes more feeling to adhere to the norm.

Assimilation of Marketing with Operations: Because Lewis is already caring for the marketing and also procedures divisions all at once; it makes good sense to integrate the two functions since she has been efficiently taking care of both ends. The fact that both departments already have major differences over allocation of sources suggests that this assimilation might be able to bring about harmony especially as Lewis would certainly be heading both ends.However there are different drawbacks of this step especially as it would certainly put way too much problem over Lewis's shoulders. The truth that Lewis needs to adjust her monitoring style for the advertising and marketing division recommends that these two divisions would be culturally diverse. Along with this, Lewis may not be able to use one type of management style to both departments which can cause inefficiency in either among the two functions.


An assessment of the three choices indicates that assimilation of advertising and marketing as well as procedures would not be a feasible step due to the huge differences between the two divisions regardless of the truth that currently Lewis is dealing with both. While separation of the manufacturing function might have been a positive step for the advertising department, the truth that it would certainly suggest placing a 3rd feature under Lewis's wing suggests this should be avoided.

Activity Plan.
Lewis will certainly take over the role of EVP Advertising and marketing after Krasnow leaves.

Marketing and advertising functions would certainly be merged.

Judith Shapiro will be employed to take Lewis's place as SVP of marketing and advertising.

Manufacturing function will remain part of advertising and marketing under marketing function.

Lewis will certainly separate herself from operations.

An autonomous leadership design with employee empowerment will certainly be made use of in marketing department.

Open up door plan and also emphasis on cross department interaction will be targeted at getting rid of discord.

Backup strategy.

If the integration does not work out as planned, a contingency strategy would certainly adhere to which would divide the production function from the advertising feature to lower the tons on the SVP of marketing and advertising. In case Judith Shapiro does not get employed, Lewis will be heading the marketing department without an SVP. In that case the production feature will certainly be separated by positioning it under an SVP manufacturing.