Wi Harper Strategic Crossroads Case Study Analysis


Home >> Harvard >> Wi Harper Strategic Crossroads >>

Wi Harper Strategic Crossroads Case Study Analysis

Background and Facts

Wi Harper Strategic Crossroads an office supplies merchant for little and also medium sized companies has actually recently been involved in preparing for a merging with its competitor Residence Deport, which has actually influenced efficiency levels in departmentswith the senior supervisor associated with legal problems presented by the government Trade Compensation. With the Marketing Head putting forward the information of his departure from the company in one year, Jeannie Lewis, the existing head of procedures has actually been asked to take the function in the near future. With obstacles in the type of a prospective social modification and low staff member spirits, the company wants a total reengineering effort at the marketing department.

Issue Declaration
Porter's 5 Forces Analysis
The possible cultural change at the advertising department of Wi Harper Strategic Crossroads is enhancing unpredictability in the workplace leading to various challenges for the Jeannie Lewis who would be changing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a major function in affecting critical decisions given that Stapes Inc. needed to abandon its strategies of combining with Workplace Deport after the Federal Trade Compensation's intervention in the process. Given the reality that the shop has a worldwide presence with branches in UK, U.S.A., Canada and Germany, political factors in each of these nations might have the ability to affect efficiency or strategic objectives. Federal Trade Compensation's antitrust fit versus the merger occupied useful time of the organization's senior monitoring recommending that 'political' factors can have major effects for a worldwide business.

Economic Factors: Economic factors such as the appearance of small businesses in the international circumstance suggest that Wi Harper Strategic Crossroads is growing in an environment where there is potential growth of companies. Along with this, reality that store customers are primarily searching for office supplies for office recommends that the marketplace has a rising pattern of business owners and home businesses.

Social factors: Social fads in the economic climate reveal that customers are searching for comfort in addition to appealing prices. Market research demonstrates how the client for Wi Harper Strategic Crossroads does not have understanding regarding locating remedies which can offer a mix of ease and low costs.

Technological factors: Technology plays an important role in Wi Harper Strategic Crossroads's company technique particularly as the company is piloting Modern technology facilities which would use innovation sales and also assistance in the type of memory upgrades, peripheral installations. (Recap of BUG in appendix 2).

OB Issues and also Effects.

Numerous underlying Organizational Behavior problems can be seen in Wi Harper Strategic Crossroads's case as highlighted in this section.

Apprehensions about social adjustment: There is uneasiness concerning a cultural modification that would certainly occur when Todd Krasnow leaves from his position as the Exec Vice Head Of State of Advertising And Marketing with the majority of the staff members already revealing unhappiness over this potential step. This expected change has actually produced anxiety in the workplace which has actually been combined with the past anxiety of preparing the firm for a potential merging with House Deport.
Pest Analysis
Demanding Work Setting for Newcomers: There is scarcity of personnel that can match the stressful environment of a busy company. Not only does this bring about problem in discovering the ideal individuals, it puts anxiety on brand-new hires as can not stand up to the pace and stress that the company expects them to birth.

Double Reporting Lines: Novices locate this business society troublesome and also challenging to handle particularly as dotted line connections are suggested to be weaker in general as well as unbiased setting and performance examination is still done by the strong line supervisor. This means that newcomers might lose clarity about their particular duties and also goals particularly as populated line coverage does not maintain them in direct communication with the strong line supervisors.

Resentment From Cross Departmental Hiring: Krasnow's choice to make Lewis his successor rather than Bridget Coles even though it had actually been hypothesized that the latter would certainly take Krasnow's position came as a blow to her spirits. Lewis might have been qualified as well as ideal for the task but the reality that Kransnow's separation would make Coles a straight record to Lewis might have been the factor for Coles' resignation from solutions.

Concern & Task Insecurity: Worry and also insecurity can be identified as two major worries that Lewis would certainly be dealing with specifically as the merger has actually now be cancelled as well as two senior executives of the advertising and marketing department would be leaving. The entire obligation of the department would be falling on Lewis's shoulders who would certainly not simply supervise of brining concerning a cultural change however would certainly also have to verify herself in her brand-new duty.

Incompatible Monitoring Style of Leader: Lewis's management style as well as its conflict with the advertising and marketing division's function can additionally be viewed as an OB challenge especially as she has been used to taking care of issues in the procedures division where employees are taught to concentrate on processes as well as obtain them right. The marketing division on the various other hand can be seen as a team of individuals that are made use of to being nurtured by Krasnow who concentrated a lot more on result than processes.

Interdepartmental Disagreements: Interdepartmental differences between 3 divisions, advertising and marketing, merchandizing and procedures specifically over the allotment of the marketing mix can be determined as another OB issue. The marketing department does not share the exact same vision as the other 2 departments pertaining to the aloocation of the advertising mix twoards promos as well as advertsing, the merchandizing and operations divisions do not agree over the advertising and marketing mix allotment among one another either.

Fragmentation in Advertising Department: Disintegration between the marketing and advertising divisions can be recognized as another OB concern which might require additional interest. The reality that the advertising and marketing areas in the advertising and marketing department are detached is stopping both divisions from acquiring from each various other's experience and also know-how. Combination of advertising and marketing with merchandising and procedures would certainly end up being harder if the advertising division itself is disintegrated which can be another prospective OB concern.

Wi Harper Strategic Crossroads Analysis

Different theories have been made use of to clarify the conditions to get more clarity regarding the scenario at hand.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Theory X, a lot of managers believe that staffs are passive as well as careless, have little ambition and withstand modification. The difficult variation of this theory highlighted coercion, tight controls, threats and punishments. Over time it produces low efficiency, subtle sabotage and rivalry (Deal, 2003). The circumstance at Wi Harper Strategic Crossroads is not completely following Concept X, it can be seen that new hires are finding this environment rather difficult which may at some point lead to a higher inclination of the management in the direction of Concept X. According to McGregor's advocated view, which he called Theory Y, the crucial task of the administration is to set up business problems to ensure that people can achieve their very own objectives best by guiding their efforts in the direction of business benefits. If people discover no contentment in their job, the management would certainly have little selection however to rely upon theory X and also external control (Offer, 2003). Also while assessing Lewis's administration design, theory X might have appropriated in the operations division somewhat however the Advertising department would require dependence on Theory Y in order to get the imagination and also creativity from the groups.

Tuckman's Teamwork Theory: As much as Lewis's problem regarding bringing consistency between the marketing and advertising and marketing division is worried, this would at first lead to conflict as reviewed by Bruce Tuckman in his 'Teamwork Concept'. By combining the marketing as well as advertising and marketing department's work, there may be the very same initial detach which might lead to the 2nd stage of 'storming' where the teams challenge one another.

When individuals are provided with modification, they go into phase one and so there may be feelings like sadness, unpredictability, disappointment, anger, concern, denial and also disorientation.The scenario at the marketing department of Wi Harper Strategic Crossroads is comparable so Lewis can obtain comfy with the concept that it is not remarkable habits. It is during this stage that Lewis will have to offer assistance to the division so that they can discover a sense of direction. It can be seen exactly how Krasnow has already made this shift less complicated by making Lewis obtain included in the department a year before his actual separation.
Vrio Analysis
Maslow's Requirement pecking order: The OB issue pertaining to insecurity at the office has actually been set off firstly by the modification in management and also secondly by the truth that the merger will no more be initiated. Abraham Maslow in his Theory of 'Needs Hierarchy' (appendix 5) has goes over the significance of 'security needs as being a reduced level demand of a human for setting off inspiration. As seen in the pyramid cooperated appendix 3, we can see how 'the demand to really feel secure and also safe' goes to the second level of demands. Before a staff member can be made to create mentally, he requires to have his 'Physical 'and 'Safety' needs fulfilled. This shows that unless the personnel are made to feel safe concerning their present work condition in Wi Harper Strategic Crossroads they might not get to 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for Wi Harper Strategic Crossroads Case Study

Effects of Analysis.

The OB analysis has looked at numerous theories to understand just how to deal with the existing situation handy. The complying with 3 alternatives have actually been suggested to assist Lewis deal with the organizational obstacles in the advertising and marketing division. Each of these options has actually been suggested for easing the shift required to bring the advertising department in line with the needs of the market as well as for making the social modification that would comply with when the present leader leaves.

Integration of advertising and marketing features. Dividing Adverting and Production features. Integration of Marketing with Workflow.

Examination of Alternatives.

Judith Shapiro who has actually earlier been interviewed by Lewis during the earlier merging days has knowledge in business-to-business advertising and marketing along with company and also retail advertising experience. Once Krasnow leaves, Lewis can employ Shapiro as an EVP for advertising and marketing to deal with both advertising and advertising and marketing functions.

The advantage of this approach is that it will incorporate both features while minimizing the demand for employing an additional source for advertising and marketing. Along with this, Lewis would certainly be heading the advertising and marketing division and regardless her replacement would be required for the present duty that she is carrying out. The disadvantage of this alternative is that exterior hiring might produce animosity from inner employees who might be considering the position of EVP after Lewis takes over Krasnow's position.

Dividing Adverting and also Manufacturing: Given the affordable pressures as well as high top quality job called for from the advertising company, it is suggested that Lewis ought to allow the production unit to be a separate function from the advertising and marketing system. Because many advertising and marketing agencies had these two features as separate devices, it makes even more feeling to follow the norm.

Integration of Advertising And Marketing with Procedures: Because Lewis is currently taking care of the advertising as well as operations divisions concurrently; it makes sense to incorporate the 2 features because she has actually been successfully taking care of both ends. The reality that Lewis has to adjust her monitoring style for the advertising and marketing department recommends that these two departments would certainly be culturally varied.


An evaluation of the 3 options shows that combination of advertising and also operations would certainly not be a feasible step because of the huge differences in between both divisions although that currently Lewis is managing both. While splitting up of the production feature may have been a beneficial step for the marketing department, the reality that it would mean placing a third feature under Lewis's wing means this should be stayed clear of also. The assimilation of the marketing department is the very best alternative in regards to getting the ideal arise from the department. An activity plan for this choice is talked about below.

Action Plan.
Lewis will certainly take control of the function of EVP Advertising and marketing after Krasnow leaves.

Advertising and Marketing functions would certainly be merged.

Judith Shapiro will certainly be hired to take Lewis's area as SVP of advertising and marketing.

Production feature will certainly stay part of marketing under advertising and marketing feature.

Lewis will divide herself from procedures.

A democratic leadership style with worker empowerment will certainly be made use of in marketing division.

Open up door policy and focus on cross department interaction will certainly be aimed at getting rid of dissonance.

Contingency plan.

If the combination does not work out as planned, a contingency plan would certainly adhere to which would divide the manufacturing function from the marketing feature to decrease the lots on the SVP of advertising and marketing. In case Judith Shapiro does not get hired, Lewis will certainly be heading the advertising department without an SVP. In that case the manufacturing function will absolutely be separated by placing it under an SVP production.