A number of areas can be determined where FG has a competitive edge over its competitors. These locations would be analyzed making use of the Wireless Telecom Negotiation VIRO structure where the 'worth', 'inimitability', 'rarity' and also organization' of FG would be reviewed in terms of its contribution towards its competitive edge. The structure has actually been shown in appendix 3.
It can be seen that FG is offering a value-added product, which is not just a means of acquiring high margins for the business, yet is beneficial for the customer too. Smoked seafood items are looked upon as value-added things and so FG is absolutely providing worth to the market as well as to the entrepreneur in the form of high conserving potential from fish products. Similarly, FG's ability to generate original Asian passionate smoked fish and shellfish items can be thought about a supreme skill.
Business has placed barriers to entry for new entrants by motivating consumers to be demanding in terms of requesting their choices. Not only has this made the solution rare, it has actually increased the cost of entry for niche players because FG's diversity and flexibility can not be matched by brand-new entrants in the brief run. This highlights another point of inimitability.
The reality that the business is not product-orientated but is a market-orientated company which is flexible sufficient in its capacity to adjust to vibrant market scenarios recommends that its way of organizing solutions is definitely its competitive edge. In addition to this, business is arranged to make sure that it has less reliance on importers as well as trading companies which adds to its one-upmanship as a company in a market where smoked fish items have to be imported from various other countries.
In addition to these factors, FG's long-term partnerships with its customer that has brought about brand commitment from their side as well as the former's continuous support of quality assurance to preserve this brandloyalty is an added aspect offering it a competitive edge.
As per the Wireless Telecom Negotiation VIRO structure, if a firm's resources are useful however can be imitated conveniently, it might have a momentary affordable advantage. A sustained competitive advantage would certainly result from sources which are useful, rare and expensive to mimic while at the exact same time the company has the capacity to arrange these for an optimal benefit (Rothaermel, 2013). In FG's case, it can be seen how a sustained competitive advantage is feasible through the company's flexibility, market-orientated approach, received long-termrelationships and also innovative abilities of the entrepreneur. These factors have already been discussed in the Wireless Telecom Negotiation SWOT analysis as internal toughness.
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