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Wonder Kidz Franchise Case VRIO Analysis


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Wonder Kidz Franchise Case Study Solution

Numerous locations can be recognized where FG has a competitive edge over its competitors. These locations would be analyzed utilizing the Wonder Kidz Franchise VIRO framework where the 'value', 'inimitability', 'rarity' and company' of FG would be reviewed in terms of its contribution in the direction of its one-upmanship. The framework has been shown in appendix 3.

It can be seen that FG is providing a value-added product, which is not simply a way of getting high margins for the business, but is valuable for the customer also. Smoked fish and shellfish products are looked upon as value-added products therefore FG is definitely providing value to the marketplace as well as to the entrepreneur in the type of high saving possibility from fish products. FG's ability to produce initial Asian passionate smoked seafood products can be thought about an unique ability.

The business has actually put obstacles to entrance for brand-new entrants by motivating customers to be demanding in terms of requesting for their preferences. Not only has this made the solution unusual, it has boosted the cost of entry for specific niche players considering that FG's diversity as well as adaptability can not be matched by new participants in the brief run. This highlights another point of inimitability.

The reality that business is not product-orientated however is a market-orientated service which is versatile sufficient in its ability to get used to vibrant market scenarios suggests that its method of organizing services is absolutely its one-upmanship. Along with this, business is organized to ensure that it has less dependence on importers as well as trading companies which includes in its one-upmanship as an organization in a market where smoked fish items need to be imported from various other countries.

Along with these factors, FG's long term partnerships with its customer that has led to brand commitment from their side and also the former's constant support of quality assurance to maintain this brandloyalty is an extra factor giving it a competitive edge.

As per the Wonder Kidz Franchise VIRO framework, if a company's resources are beneficial yet can be imitated conveniently, it might have a temporary competitive benefit. In FG's case, it can be seen exactly how a sustained competitive benefit is feasible with the company's adaptability, market-orientated strategy, sustained long-termrelationships and ingenious skills of the business owner.