Zenglibao An Internet Money Market Fund Run By Tianhong Asset Management Co Ltd Case Study Analysis


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Zenglibao An Internet Money Market Fund Run By Tianhong Asset Management Co Ltd Case Study Analysis

Background and Facts

Zenglibao An Internet Money Market Fund Run By Tianhong Asset Management Co Ltd an office supplies retailer for small as well as medium sized companies has lately been involved in planning for a merging with its competitor Residence Deport, which has actually affected efficiency levels in departmentswith the elderly manager involved in lawful problems put forth by the federal Trade Commission. With the Advertising and marketing Head putting forward the news of his separation from the firm in one year, Jeannie Lewis, the current head of procedures has actually been asked to take the role in the near future. With challenges in the form of a prospective cultural modification as well as low staff member spirits, the company wants a total reengineering effort at the advertising and marketing department.

Problem Declaration
Porter's 5 Forces Analysis
The possible cultural adjustment at the marketing division of Zenglibao An Internet Money Market Fund Run By Tianhong Asset Management Co Ltd is boosting uncertainty in the workplace resulting in various obstacles for the Jeannie Lewis who would be replacing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant duty in affecting strategic decisions because Stapes Inc. needed to abandon its plans of combining with Workplace Deport after the Federal Trade Payment's treatment in the process. Offered the truth that the store has a global presence with branches in UK, U.S.A., Canada as well as Germany, political factors in each of these nations may have the ability to influence performance or tactical objectives. Federal Trade Compensation's antitrust match versus the merging used up valuable time of the company's senior monitoring recommending that 'political' factors can have significant implications for a global company.

Economic Factors: Financial factors such as the introduction of local business in the international scenario suggest that Zenglibao An Internet Money Market Fund Run By Tianhong Asset Management Co Ltd is flourishing in a setting where there is prospective growth of companies. In addition to this, reality that shop clients are mostly searching for workplace supplies for home offices recommends that the marketplace has a rising fad of entrepreneurs and online services.

Social factors: Social fads in the economy reveal that customers are looking for ease as well as appealing rates. Marketing research demonstrates how the client for Zenglibao An Internet Money Market Fund Run By Tianhong Asset Management Co Ltd does not have recognition concerning finding options which can offer a combination of comfort and affordable.

Technological factors: Technology plays a vital function in Zenglibao An Internet Money Market Fund Run By Tianhong Asset Management Co Ltd's company method specifically as the organization is piloting Modern technology facilities which would certainly supply modern technology sales as well as assistance in the kind of memory upgrades, peripheral installments. (Summary of INSECT in appendix 2).

OB Issues as well as Manifestations.

Numerous underlying Business Behavior concerns can be seen in Zenglibao An Internet Money Market Fund Run By Tianhong Asset Management Co Ltd's case as highlighted in this area.

Worries about social change: There is apprehension about a cultural adjustment that would happen as soon as Todd Krasnow leaves from his setting as the Exec Vice Head Of State of Advertising with most of the personnel already revealing unhappiness over this possible move. This predicted change has actually created tension in the office which has been paired with the past tension of preparing the company for a potential merging with House Deport.
Pest Analysis
Stressful Task Atmosphere for Newcomers: There is lack of employees that can match the stressful setting of a hectic company. Not just does this lead to difficulty in discovering the right individuals, it puts stress and anxiety on new hires as can not withstand the pace and pressure that the company expects them to birth.

Twin Coverage Lines: Newcomers discover this business society difficult and tough to cope with specifically as dotted line connections are indicated to be weak as a whole and unbiased setup and performance assessment is still done by the solid line manager. This means that newcomers might lose clearness regarding their respective duties and objectives specifically as dotted line reporting does not keep them in straight interaction with the solid line managers.

Bitterness From Cross Departmental Hiring: Krasnow's choice to make Lewis his successor as opposed to Bridget Coles although it had actually been guessed that the last would take Krasnow's setting came as a strike to her spirits. Lewis may have been capable and also suitable for the job however the reality that Kransnow's departure would certainly make Coles a direct record to Lewis might have been the reason for Coles' resignation from solutions.

Concern & Task Insecurity: Worry as well as insecurity can be identified as two major problems that Lewis would certainly be dealing with particularly as the merging has currently be terminated as well as 2 elderly execs of the advertising department would certainly be leaving. The entire duty of the division would be dropping on Lewis's shoulders who would not just be in charge of brining regarding a cultural change but would certainly likewise have to confirm herself in her new duty.

Incompatible Management Style of Leader: Lewis's administration style and also its incompatibility with the advertising division's function can additionally be seen as an OB challenge particularly as she has actually been made use of to handling issues in the procedures department where employees are shown to concentrate on procedures as well as get them right. The advertising and marketing department on the various other hand can be viewed as a team of people that are utilized to being supported by Krasnow that focused much more on output than processes.

Interdepartmental Disagreements: Interdepartmental differences in between three divisions, advertising and marketing, merchandizing and procedures specifically over the allocation of the advertising mix can be identified as another OB issue. Although the advertising department does not share the very same vision as the various other two departments relating to the aloocation of the marketing mix twoards promos and also advertsing, the merchandizing and operations departments do not agree over the advertising mix appropriation amongst each other either.

Disintegration in Advertising Department: Disintegration between the marketing and advertising divisions can be determined as one more OB concern which can require more attention. The reality that the advertising and marketing sections in the marketing division are disconnected is avoiding both departments from obtaining from each other's experience as well as knowledge. Assimilation of advertising with merchandising as well as procedures would certainly end up being more difficult if the marketing department itself is disintegrated which can be an additional possible OB worry.

Zenglibao An Internet Money Market Fund Run By Tianhong Asset Management Co Ltd Analysis

Numerous theories have actually been used to describe the conditions to get more quality concerning the situation available.
Swot Analysis
McGregor's Theory X & Y: According to Douglas McGregor's Concept X, many supervisors think that juniors are easy and lazy, have little passion as well as withstand change. The situation at Zenglibao An Internet Money Market Fund Run By Tianhong Asset Management Co Ltd is not totally adhering to Concept X, it can be seen that brand-new hires are finding this setting rather stressful which might at some point lead to a higher inclination of the monitoring in the direction of Theory X. Even while evaluating Lewis's administration design, theory X might have been ideal in the procedures division to some level however the Advertising department would certainly need dependence on Concept Y in order to get the imagination as well as creativity from the teams.

Tuckman's Synergy Theory: As much as Lewis's issue about bringing harmony between the advertising and advertising division is worried, this would initially lead to conflict as discussed by Bruce Tuckman in his 'Team effort Concept'. By incorporating the marketing as well as advertising division's work, there might be the exact same preliminary disconnect which can lead to the 2nd stage of 'storming' where the groups test one another.

When people are presented with modification, they enter phase one as well as so there may be feelings like unhappiness, uncertainty, aggravation, anger, anxiety, rejection and disorientation.The situation at the advertising and marketing division of Zenglibao An Internet Money Market Fund Run By Tianhong Asset Management Co Ltd is similar so Lewis can get comfy with the idea that it is not extraordinary actions. It is during this phase that Lewis will certainly have to offer assistance to the department so that they can find a feeling of direction. It can be seen exactly how Krasnow has currently made this shift less complicated by making Lewis obtain entailed in the department a year prior to his real departure.
Vrio Analysis
Abraham Maslow in his Concept of 'Requirements Power structure' (appendix 5) has talks about the relevance of 'safety and security requires as being a reduced degree need of a human for setting off motivation. As seen in the pyramid shared in appendix 3, we can see just how 'the need to feel secure as well as out of danger' is at the 2nd level of requirements. Before a worker can be made to create mentally, he needs to have his 'Physical 'as well as 'Safety and security' needs fulfilled.

SWOT Analysis for Zenglibao An Internet Money Market Fund Run By Tianhong Asset Management Co Ltd Case Study

Effects of Analysis.

The OB analysis has actually taken a look at different concepts to understand just how to deal with the existing circumstance handy. The complying with three choices have been recommended to assist Lewis take care of the organizational obstacles in the advertising and marketing department. Each of these alternatives has been proposed for alleviating the transition required to bring the advertising and marketing department according to the requirements of the marketplace and for making the social modification that would adhere to as soon as the existing leader leaves.

Combination of marketing and advertising features. Separating Adverting and Production functions. Combination of Advertising And Marketing with Procedures.

Analysis of Alternatives.

Assimilation of Marketing & Advertising And Marketing Functions: The internal marketing firm of Zenglibao An Internet Money Market Fund Run By Tianhong Asset Management Co Ltd is currently strength for the company in terms of saving up on overheads connected to advertising and marketing and also promo. Since no brand-new employment has been done after Bridget Cole's departure with the coverage line being straight assigned to Krasnow for the advertising feature, this is a favorable possibility for integrating the advertising and marketing features. Judith Shapiro who has earlier been talked to by Lewis during the earlier merger days has competence in business-to-business marketing in addition to company and also retail marketing experience. As soon as Krasnow leaves, Lewis can hire Shapiro as an EVP for advertising to deal with both advertising and marketing functions.

The benefit of this approach is that it will certainly integrate both features while decreasing the requirement for employing an additional source for advertising and marketing. In addition to this, Lewis would be heading the advertising and marketing department as well as regardless her replacement would certainly be required for the current role that she is executing. The negative aspect of this option is that exterior hiring may produce bitterness from internal employees who may be considering the setting of EVP after Lewis takes control of Krasnow's placement.

Dividing Adverting and Production: Provided the competitive pressures and also premium quality job called for from the ad agency, it is advised that Lewis ought to permit the manufacturing unit to be a different feature from the advertising and marketing device. Since most advertising agencies had these two functions as different systems, it makes even more sense to comply with the norm. Both functions may be able to focus on their core turns on much more effectively. The disadvantage of this method would certainly be that additional prices would certainly have to be borne for establishing up separate manufacturing features. A manufacturing head may have to be worked with which could increase expenses for the company.

Combination of Advertising with Workflows: Since Lewis is currently taking care of the advertising and also procedures departments concurrently; it makes sense to incorporate the 2 functions considering that she has actually been effectively taking care of both ends. The fact that Lewis has to adjust her management design for the marketing department suggests that these two divisions would be culturally varied.


An examination of the three alternatives suggests that combination of advertising and also procedures would not be a viable move because of the large differences between the two departments although that presently Lewis is managing both. While separation of the manufacturing function may have been a desirable action for the advertising and marketing department, the truth that it would certainly mean positioning a third function under Lewis's wing means this ought to be prevented also. The integration of the advertising department is the very best alternative in regards to getting the optimum results from the department. An action plan for this alternative is talked about listed below.

Activity Strategy.
Lewis will take control of the role of EVP Advertising and marketing after Krasnow leaves.

Advertising and Marketing functions would be merged.

Judith Shapiro will be employed to take Lewis's place as SVP of marketing and advertising.

Production function will continue to be part of marketing under advertising and marketing function.

Lewis will separate herself from procedures.

An autonomous management design with staff member empowerment will certainly be utilized in advertising department.

Open door policy and focus on cross department communication will certainly be targeted at getting rid of discord.

Contingency plan.

If the assimilation does not exercise as prepared, a backup strategy would certainly comply with which would divide the production feature from the advertising function to decrease the tons on the SVP of marketing and advertising. In case Judith Shapiro does not get employed, Lewis will certainly be heading the advertising and marketing department without an SVP. In that case the manufacturing feature will definitely be separated by placing it under an SVP production.