Zenglibao An Internet Money Market Fund Run By Tianhong Asset Management Co Ltd Case Study Help


Home >> Harvard >> Zenglibao An Internet Money Market Fund Run By Tianhong Asset Management Co Ltd >>

Zenglibao An Internet Money Market Fund Run By Tianhong Asset Management Co Ltd Case Study Analysis

Background and Facts

Zenglibao An Internet Money Market Fund Run By Tianhong Asset Management Co Ltd an office products seller for tiny and also medium sized companies has actually recently been involved in planning for a merging with its competitor House Deport, which has actually affected effectiveness degrees in departmentswith the senior manager involved in legal difficulties presented by the federal Trade Compensation. With the Marketing Head putting forward the information of his separation from the firm in one year, Jeannie Lewis, the existing head of operations has actually been asked to take the role in the future. With difficulties in the type of a possible cultural change as well as low worker spirits, the company requires a full reengineering initiative at the advertising and marketing division.

Trouble Declaration
Porter's 5 Forces Analysis
The potential cultural adjustment at the advertising and marketing department of Zenglibao An Internet Money Market Fund Run By Tianhong Asset Management Co Ltd is boosting uncertainty in the working environment leading to various challenges for the Jeannie Lewis who would be replacing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant duty in affecting critical choices because Stapes Inc. needed to abandon its plans of merging with Office Deport after the Federal Trade Payment's intervention in the process. Given the truth that the store has a worldwide visibility with branches in UK, USA, Canada and also Germany, political consider each of these nations may be able to impact performance or strategic goals. Federal Profession Compensation's antitrust suit versus the merging occupied valuable time of the organization's elderly monitoring recommending that 'political' factors can have significant ramifications for a worldwide business.

Economic Factors: Financial factors such as the development of small businesses in the global situation suggest that Zenglibao An Internet Money Market Fund Run By Tianhong Asset Management Co Ltd is prospering in an atmosphere where there is potential development of businesses. Fact that store customers are primarily looking for office supplies for residence offices recommends that the market has a climbing pattern of entrepreneurs as well as home based organisations.

Social factors: Social patterns in the economic climate reveal that consumers are trying to find benefit along with eye-catching costs. Marketing research shows how the consumer for Zenglibao An Internet Money Market Fund Run By Tianhong Asset Management Co Ltd lacks recognition about discovering options which can offer a combination of benefit as well as affordable.

Technical factors: Modern technology plays an important function in Zenglibao An Internet Money Market Fund Run By Tianhong Asset Management Co Ltd's company method especially as the company is piloting Technology centers which would certainly supply technology sales and also support in the kind of memory upgrades, peripheral setups. (Recap of BUG in appendix 2).

OB Issues and also Effects.

Several underlying Organizational Behavior issues can be seen in Zenglibao An Internet Money Market Fund Run By Tianhong Asset Management Co Ltd's case as highlighted in this area.

Worries concerning cultural modification: There is apprehension regarding a social modification that would certainly take place as soon as Todd Krasnow leaves from his position as the Executive Vice Head Of State of Advertising with a lot of the personnel already revealing discontent over this potential step. This anticipated change has actually produced anxiety in the office which has actually been coupled with the previous stress of preparing the company for a potential merging with Home Deport.
Pest Analysis
Stressful Task Environment for Newcomers: There is shortage of employees that can match the stressful atmosphere of a hectic company. Not just does this result in difficulty in discovering the right individuals, it places anxiety on new hires as can not hold up against the speed as well as stress that the company expects them to birth.

Double Coverage Lines: Newcomers discover this organizational culture cumbersome as well as challenging to cope with especially as dotted line relationships are implied to be weak generally and also unbiased setting and also efficiency evaluation is still done by the solid line supervisor. This suggests that novices might shed clarity about their particular functions and also purposes specifically as dotted line coverage does not keep them in straight communication with the solid line managers.

Bitterness From Cross Departmental Hiring: Krasnow's decision to make Lewis his successor as opposed to Bridget Coles even though it had been guessed that the latter would take Krasnow's position came as a strike to her spirits. Lewis may have been capable and also suitable for the job but the reality that Kransnow's separation would make Coles a straight record to Lewis might have been the factor for Coles' resignation from services.

Concern & Work Instability: Anxiety and instability can be recognized as two major issues that Lewis would certainly be taking care of especially as the merging has now be terminated and also two elderly executives of the advertising division would certainly be leaving. The whole obligation of the department would certainly be dropping on Lewis's shoulders who would certainly not just be in charge of brining concerning a cultural change yet would certainly also have to confirm herself in her new duty.

Incompatible Management Style of Leader: Lewis's administration style and also its incompatibility with the advertising and marketing division's function can likewise be seen as an OB obstacle especially as she has been utilized to dealing with issues in the procedures division where employees are shown to focus on procedures and also get them right. The marketing division on the various other hand can be seen as a group of people that are used to being nurtured by Krasnow who focused much more on outcome than processes.

Interdepartmental Disagreements: Interdepartmental differences in between 3 divisions, advertising and marketing, merchandizing and also procedures respectively over the allowance of the advertising and marketing mix can be determined as one more OB worry. Although the advertising and marketing division does not share the very same vision as the other two divisions pertaining to the aloocation of the advertising and marketing mix twoards promotions and also advertsing, the merchandizing and operations divisions do not agree over the marketing mix allocation amongst one another either.

Disintegration in Advertising Division: Disintegration between the marketing and advertising divisions can be determined as another OB problem which could require further focus. The fact that the advertising and marketing sections in the advertising division are detached is protecting against both departments from getting from each various other's experience and expertise. Integration of marketing with retailing and also procedures would become harder if the advertising department itself is disintegrated which can be another possible OB worry.

Zenglibao An Internet Money Market Fund Run By Tianhong Asset Management Co Ltd Analysis

Various concepts have actually been used to describe the scenarios to obtain additional clarity concerning the situation handy.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Theory X, most managers believe that staffs are easy as well as lazy, have little ambition and withstand modification. The difficult version of this concept emphasized browbeating, tight controls, threats and punishments. In time it produces low performance, subtle sabotage and also competition (Deal, 2003). Although the situation at Zenglibao An Internet Money Market Fund Run By Tianhong Asset Management Co Ltd is not totally adhering to Concept X, it can be seen that brand-new hires are finding this atmosphere rather demanding which might ultimately cause a greater disposition of the management in the direction of Theory X. According to McGregor's promoted sight, which he called Concept Y, the important job of the administration is to arrange organizational problems so that individuals can achieve their own goals best by routing their efforts in the direction of business rewards. If individuals discover no satisfaction in their work, the administration would have little selection yet to rely on concept X and external control (Offer, 2003). Even while assessing Lewis's administration design, concept X may have appropriated in the operations department somewhat but the Marketing department would require reliance on Theory Y so as to get the creativity as well as creativity from the groups.

Tuckman's Team effort Theory: As far as Lewis's issue concerning bringing harmony in between the marketing as well as advertising and marketing department is concerned, this would initially lead to conflict as discussed by Bruce Tuckman in his 'Teamwork Concept'. By integrating the marketing and advertising and marketing department's job, there may be the same initial detach which can lead to the second stage of 'storming' where the groups challenge one another.

Bridges' Shift Version: Based On William Bridge's theory (appendix 4), individuals are rather awkward with change, which is apparent by the circumstance at Zenglibao An Internet Money Market Fund Run By Tianhong Asset Management Co Ltd The scenario can be viewed as a typical course of life if is studied as per Bridge's theory where he describes that people experience 3 stages of shift when they experience modification. 'End, shedding and Letting go', The Neutral Area as well as 'The New Beginning' (Bridges, 2004). When individuals are presented with modification, they get in stage one and so there may be emotions like despair, uncertainty, frustration, rage, concern, denial and also disorientation.The situation at the marketing division of Zenglibao An Internet Money Market Fund Run By Tianhong Asset Management Co Ltd is comparable so Lewis can get comfortable with the suggestion that it is not extraordinary habits. In the second stage, there may be a need to connect the space between the new and old society so Lewis might have to face this challenge once Krasnow leaves. There might be low spirits and also low productivity at this stage which ought to not be taken as an obstacle. It is during this stage that Lewis will certainly have to offer assistance to the department to make sure that they can find an orientation. It can be seen just how Krasnow has already made this transition much easier by making Lewis get associated with the division a year before his real departure. Based on Bridges' Version, phase three will certainly produce visibility to knowing, High power and dedication as people will embrace the change (Bridges, 2004).
Vrio Analysis
Maslow's Requirement pecking order: The OB problem related to insecurity at the work environment has been activated first of all by the adjustment in administration and also second of all by the reality that the merger will no longer be initiated. Abraham Maslow in his Theory of 'Demands Hierarchy' (appendix 5) has discusses the importance of 'safety requires as being a lower level requirement of a human for setting off motivation. As seen in the pyramid shared in appendix 3, we can see how 'the demand to really feel safe and secure as well as safe' is at the 2nd degree of demands. Prior to a staff member can be made to develop emotionally, he requires to have his 'Physical 'and also 'Safety and security' requires met. This suggests that unless the workers are made to feel secure concerning their current work condition in Zenglibao An Internet Money Market Fund Run By Tianhong Asset Management Co Ltd they may not get to 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for Zenglibao An Internet Money Market Fund Run By Tianhong Asset Management Co Ltd Case Study

Effects of Analysis.

The OB analysis has actually looked at various theories to understand exactly how to deal with the existing scenario at hand. The following 3 options have actually been proposed to aid Lewis deal with the organizational difficulties in the marketing division. Each of these options has been proposed for relieving the shift needed to bring the advertising department in accordance with the requirements of the market as well as for making the cultural modification that would comply with when the current leader leaves.

Combination of advertising and marketing functions. Separating Adverting and Production features. Integration of Marketing with Operations.

Analysis of Alternatives.

Judith Shapiro that has earlier been interviewed by Lewis throughout the earlier merging days has know-how in business-to-business advertising along with agency and also retail advertising and marketing experience. As soon as Krasnow leaves, Lewis can hire Shapiro as an EVP for advertising and marketing to manage both advertising and also advertising functions.

The advantage of this technique is that it will integrate both features while reducing the requirement for hiring an extra source for advertising and marketing. Along with this, Lewis would certainly be heading the marketing department as well as regardless her replacement would be needed for the existing duty that she is carrying out. The disadvantage of this alternative is that external hiring might cause resentment from internal workers that may be eying the position of EVP after Lewis takes control of Krasnow's placement.

Dividing Adverting and also Manufacturing: Offered the competitive stress as well as high quality work needed from the marketing company, it is recommended that Lewis should allow the manufacturing unit to be a separate feature from the advertising unit. Since most advertising companies had these two features as different units, it makes even more sense to comply with the standard.

Assimilation of Advertising And Marketing with Workflows: Because Lewis is already looking after the advertising as well as operations divisions simultaneously; it makes good sense to integrate both features given that she has been effectively taking care of both ends. The truth that the two divisions already have major differences over allowance of resources recommends that this assimilation might be able to produce consistency especially as Lewis would certainly be heading both ends.However there are different disadvantages of this relocation especially as it would place too much worry over Lewis's shoulders. The truth that Lewis has to adapt her management style for the marketing division recommends that these 2 departments would be culturally diverse. Along with this, Lewis may not have the ability to use one sort of leadership design to both departments which could cause ineffectiveness in either one of both functions.


An examination of the 3 options suggests that combination of advertising and marketing as well as procedures would certainly not be a possible action as a result of the vast differences between both divisions although that presently Lewis is dealing with both. While separation of the production feature may have been a desirable step for the advertising division, the reality that it would indicate putting a third function under Lewis's wing indicates this should be prevented. The assimilation of the advertising and marketing division is the most effective alternative in regards to getting the ideal arise from the department. An action prepare for this alternative is discussed listed below.

Action Strategy.
Lewis will certainly take over the duty of EVP Advertising and marketing after Krasnow leaves.

Advertising and Marketing features would certainly be combined.

Judith Shapiro will be employed to take Lewis's location as SVP of marketing and advertising.

Production function will continue to be part of advertising under advertising feature.

Lewis will certainly separate herself from operations.

A democratic leadership style with staff member empowerment will be made use of in marketing department.

Open up door plan as well as emphasis on cross departmental communication will be targeted at removing dissonance.

Contingency plan.

If the combination does not exercise as intended, a backup plan would certainly follow which would separate the manufacturing function from the marketing feature to lower the lots on the SVP of marketing and advertising. In case Judith Shapiro does not obtain hired, Lewis will be heading the advertising department without an SVP. Because case the production function will definitely be separated by placing it under an SVP manufacturing.