Category: HBR

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Engine No1 Impact Investing at ExxonMobil

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Ikea Belgium Welcome Home Project

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As Ikea strives to create a more inclusive and customer-centric experience across its product and services portfolio, they have launched the “Welcome Home Project.” The Project aims to create a welcoming and inviting home environment for all, to cater to their target market, the 35-55 age group, where they believe the ‘home’ is the centre of the ‘person’s’ life. Ikea has identified a need to enhance their existing customer journey, through various digital platforms, and transform the product offerings

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NB Distillers How to Promote the Brand

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Zoho Corporation The Tale of a PurposeDriven ProfitMaking Firm

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In the early 2000s, Zoho, a software company with a 37-year-old history, was struggling to remain afloat. In 2015, the company’s founder, Sunil Taneja, announced that Zoho was “moving to a more agile and entrepreneurial culture, where we encourage our employees to take risks and think critically, and we are providing our employees more autonomy to pursue their passions.” Zoho’s new CEO, Roh

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Liz Motor Corp Capital Budgeting for an ESG Project 2023

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Liz Motor Corp is an electric vehicle maker, aiming to reduce carbon emissions from the production process. We’re currently setting a project budget of $600 million to make our ESG-friendly electric motor cars. Firstly, it’s critical for us to prioritize environmental impacts first. Our product design and production will be the most significant contributors to carbon emissions. So, we need to focus on reducing raw material waste, reducing the carbon footprint in production, and reducing CO2 emissions during transportation.

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Child Rights and You

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Unintended Consequences of Algorithmic Personalization

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