Category: HBR

  • JC Penneys Fair and Square Pricing Strategy

    JC Penneys Fair and Square Pricing Strategy

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  • Honeygrow Stirring Up the Perfect Expansion Strategy

    Honeygrow Stirring Up the Perfect Expansion Strategy

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    Honeygrow is an online shopping platform for organic and fair trade products, launched in India in 2014. As of September 2020, it had a network of 30,000+ sellers and 1.5 million subscribers across India, and had raised INR 165 million from early-stage investors and Seedfund. As part of their growth strategy, Honeygrow plans to expand their reach across multiple geographies, with the aim of doubling their revenues to INR 5

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