Category: HBR

Airtel Create a New Brand or Use Existing Ones

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In January 2012, the Indian phone-operator Airtel launched its first online payment service to consumers in the country. It is a good launch because Airtel has already established itself as an excellent network. Customers now can shop from over 25,000 online stores and make payments easily. Airtel’s marketing strategy is known as ‘Make it Digital’. With digital marketing, Airtel has set up new branches. It is a successful new strategy that has led to its market share increased to 16

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A Bumpy Road to Innovation CFAO Toyota Tsushos Journey with Mobility 54

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Beyond the Runway Guccis Leap into the Web3 Era

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Hopax C

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Rwanda Electric Motors Carbon Credit Monetisation

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