Henkel in Russia B A Thorny Dilemma To Stay or to Leave
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In my previous piece (“Henkel in Russia”), I shared my personal and professional experiences with Henkel in Russia since 1991. Henkel is one of the world’s leading manufacturers of adhesives, sealants, and functional materials. They have been present in Russia since the late 80s. While I appreciate their commitment to Russia, some of the issues are concerning to me. look at this site In 2016, the Company made a decision to scale down the local production to half to fulfill an order for a competitor
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I work for Henkel and as part of this team, I have had to live in Russia for over 2 years. Since the beginning of my career with Henkel in 2006, I have been working in Russia, and during this period, I have noticed several trends. While these changes may have come as a surprise to some, I see them as opportunities. One of the most important changes I have noticed is the increasing importance of internationalization for Russian companies. When Henkel purchased our company in 2004, it meant that our international network
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When I heard the news that the world’s largest coatings company, the German-based Henkel AG, had chosen Moscow as one of its 14 global centres for innovation and development, I was thrilled. My company is based in Moscow and I know the city’s culture, traditions, and vibrant nightlife intimately. That being said, I knew there was an element of danger to the decision as well. Henkel has a storied history in the U.S.A., the United Kingdom, and Europe. i thought about this But, the last few
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Henkel in Russia, a subsidiary of German parent Henkel, was an excellent investment for Russia in 1990s, following a wave of market liberalization. The company has more than 5000 employees, and the Russian market’s total sales volume reached $500 million by 1998. However, it was not long before difficulties arose, especially on the political and commercial fronts. Firstly, the country’s authoritarian system was very difficult for German management to reconcile. Russian political culture is
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I was recently called by Henkel AG, one of the biggest global companies of the world, to provide my expert opinion on their Russian market. They offered me to be their full-time research expert in Russia, reporting to the local team headquartered in Moscow. The decision to move to Russia was quite difficult, but in the end, it is the right one for Henkel AG. It is the fastest growing market for them with tremendous growth potential, and this is a huge opportunity to create a valuable asset in the company’s portfolio. As for me,
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In 1994 Henkel acquired its first subsidiary in Russia — Mestavizy. Later the company acquired the second subsidiary. Henkel’s strategy has been to penetrate the market rapidly to create a foothold. The company also adopted a policy of cooperation with local suppliers. Since 1995 the company has become an important player in Russia, offering its products to manufacturers and distributors. Henkel has been growing steadily in Russia, but it has been faced with some difficulties. The economy in Russia has