Category: Human Resource Management

  • The Home Depot Inc

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    My work at the Hong Kong Jockey Club was to implement and improve their customer experience strategy. While I was working on the implementation, I noticed some issues that needed attention, and I decided to research and share them here. The primary focus was on creating an omnichannel experience across digital channels, including online and mobile. To achieve this goal, the HKJC launched a brand new platform, known as the ClubConnect app, to provide a single sign-in system for their online and mobile applications. The app was designed to provide customers with a secure and convenient way

    Problem Statement of the Case Study

    Hong Kong Jockey Club (HKJC) was one of the most trusted and respected racing events around the world. HKJC owned the biggest and the most popular racecourse in Hong Kong and was known for their innovative approach to engaging customers. HKJC used to cater to the traditional customers that were loyal to its products. However, over the years, it had to face several challenges that affected their marketability. Here are some of those challenges: 1. Technological Advancements: Technology had transformed every aspect