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Dollar Thrifty Automotive Group Online Discounting Case VRIO Analysis

CASE SOLUTION


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Dollar Thrifty Automotive Group Online Discounting Case Study Help

Several locations can be recognized where FG has an one-upmanship over its competitors. These areas would certainly be analyzed using the Dollar Thrifty Automotive Group Online Discounting VIRO structure where the 'worth', 'inimitability', 'rarity' as well as organization' of FG would be evaluated in terms of its contribution towards its competitive edge. The framework has actually been displayed in appendix 3.

It can be seen that FG is supplying a value-added item, which is not simply a way of getting high margins for business, but is useful for the consumer as well. Smoked fish and shellfish products are looked upon as value-added items and so FG is definitely using worth to the market and to the business owner in the form of high saving potential from fish products. FG's ability to create original Eastern inspired smoked seafood items can be considered a supreme skill.

The business has actually placed barriers to entry for new participants by encouraging customers to be requiring in terms of asking for their choices. Not only has this made the service uncommon, it has actually raised the cost of access for particular niche gamers given that FG's diversity as well as flexibility can not be matched by new entrants in the brief run. This highlights another point of inimitability.

The reality that business is not product-orientated yet is a market-orientated company which is versatile enough in its capability to adjust to vibrant market circumstances recommends that its method of arranging solutions is definitely its competitive edge. In addition to this, the business is organized to make sure that it has less dependence on importers and trading firms which contributes to its one-upmanship as a company in a market where smoked fish items have to be imported from various other nations.

In addition to these factors, FG's long term relationships with its client that has actually brought about brand loyalty from their side and also the previous's continuous reinforcement of quality control to maintain this brandloyalty is an extra variable providing it a competitive edge.

As per the Dollar Thrifty Automotive Group Online Discounting VIRO structure, if a firm's resources are important but can be mimicked quickly, it may have a temporary competitive advantage. In FG's case, it can be seen how a sustained competitive benefit is possible via the company's versatility, market-orientated approach, sustained long-termrelationships as well as ingenious skills of the business owner.