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How To Create A Realistic Customer Journey Map Case VRIO Analysis

CASE STUDY


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How To Create A Realistic Customer Journey Map Case Study Analysis

A number of areas can be identified where FG has a competitive edge over its rivals. These locations would be assessed making use of the How To Create A Realistic Customer Journey Map VIRO framework where the 'value', 'inimitability', 'rarity' and company' of FG would certainly be reviewed in regards to its contribution in the direction of its one-upmanship. The structure has been displayed in appendix 3.

It can be seen that FG is offering a value-added item, which is not just a means of acquiring high margins for the business, however is useful for the client also. Smoked fish and shellfish products are considered as value-added things therefore FG is certainly offering worth to the market and also to the business owner in the type of high conserving potential from fish products. Furthermore, FG's capability to create initial Oriental passionate smoked seafood products can be considered an unique skill.

The business has placed barriers to access for brand-new participants by urging consumers to be demanding in terms of asking for their preferences. Not just has this made the service unusual, it has actually boosted the cost of access for specific niche gamers because FG's diversification and also versatility can not be matched by brand-new entrants in the short run. This highlights an additional point of inimitability.

The fact that the business is not product-orientated however is a market-orientated company which is versatile sufficient in its ability to get used to dynamic market circumstances suggests that its method of organizing services is certainly its competitive edge. The service is arranged so that it has much less reliance on importers as well as trading companies which adds to its affordable side as a company in a market where smoked fish items have actually to be imported from other countries.

Along with these factors, FG's long term partnerships with its customer that has resulted in brand commitment from their side as well as the former's consistent support of quality assurance to keep this brandloyalty is an extra factor providing it a competitive edge.

As per the How To Create A Realistic Customer Journey Map VIRO structure, if a firm's sources are valuable yet can be mimicked quickly, it may have a short-lived competitive advantage. In FG's case, it can be seen just how a continual competitive advantage is feasible via the firm's adaptability, market-orientated strategy, suffered long-termrelationships as well as cutting-edge skills of the entrepreneur.