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How To Create A Realistic Customer Journey Map Case VRIO Analysis

CASE STUDY


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How To Create A Realistic Customer Journey Map Case Study Help

Several areas can be determined where FG has an one-upmanship over its competitors. These locations would be examined using the How To Create A Realistic Customer Journey Map VIRO structure where the 'worth', 'inimitability', 'rarity' as well as organization' of FG would certainly be assessed in regards to its contribution in the direction of its one-upmanship. The structure has actually been shown in appendix 3.

It can be seen that FG is using a value-added product, which is not simply a method of obtaining high margins for business, however is important for the consumer also. Smoked seafood products are looked upon as value-added items and so FG is certainly providing value to the market and to the business owner in the type of high saving potential from fish products. FG's capability to create initial Oriental passionate smoked fish and shellfish products can be considered an unique ability.

Business has actually put obstacles to access for new entrants by motivating customers to be demanding in regards to requesting their preferences. Not just has this made the solution rare, it has enhanced the price of access for niche players given that FG's diversification and flexibility can not be matched by new participants in the short run. This highlights one more factor of inimitability.

The reality that business is not product-orientated however is a market-orientated company which is flexible enough in its capability to adjust to vibrant market scenarios suggests that its way of organizing services is definitely its one-upmanship. The business is organized so that it has much less dependence on importers and also trading business which includes to its affordable side as an organization in a market where smoked fish products have actually to be imported from other countries.

Along with these factors, FG's long-term partnerships with its customer that has caused brand commitment from their side and the previous's constant reinforcement of quality assurance to keep this brandloyalty is an additional variable offering it an one-upmanship.

As per the How To Create A Realistic Customer Journey Map VIRO structure, if a company's sources are beneficial but can be mimicked conveniently, it might have a temporary competitive benefit. In FG's case, it can be seen how a sustained affordable benefit is feasible via the company's versatility, market-orientated approach, suffered long-termrelationships as well as cutting-edge abilities of the entrepreneur.