A number of areas can be recognized where FG has an one-upmanship over its competitors. These locations would be examined utilizing the How To Create A Realistic Customer Journey Map VIRO framework where the 'worth', 'inimitability', 'rarity' and also organization' of FG would certainly be examined in terms of its contribution in the direction of its competitive edge. The structure has been presented in appendix 3.
It can be seen that FG is offering a value-added product, which is not simply a means of getting high margins for the business, yet is beneficial for the consumer too. Smoked fish and shellfish products are looked upon as value-added products therefore FG is absolutely providing worth to the market and to the business owner in the form of high saving potential from fish items. Also, FG's capability to produce original Asian inspired smoked seafood items can be considered an unique skill.
Business has actually placed barriers to entry for brand-new entrants by motivating consumers to be requiring in terms of requesting their preferences. Not only has this made the service uncommon, it has actually boosted the price of access for niche gamers considering that FG's diversification and flexibility can not be matched by brand-new participants in the brief run. This highlights an additional point of inimitability.
The fact that the business is not product-orientated yet is a market-orientated organisation which is versatile enough in its capability to adjust to dynamic market circumstances recommends that its method of arranging services is absolutely its one-upmanship. The service is organized so that it has less reliance on importers and also trading companies which includes to its competitive edge as an organization in a market where smoked fish products have actually to be imported from other countries.
In addition to these factors, FG's long term partnerships with its consumer that has actually caused brand loyalty from their side and also the former's continuous reinforcement of quality control to maintain this brandloyalty is an extra variable providing it a competitive edge.
As per the How To Create A Realistic Customer Journey Map VIRO framework, if a firm's sources are useful yet can be imitated conveniently, it may have a temporary competitive advantage. In FG's case, it can be seen how a continual competitive advantage is possible via the company's flexibility, market-orientated strategy, suffered long-termrelationships as well as innovative abilities of the business owner.
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