A number of locations can be determined where FG has a competitive edge over its rivals. These locations would be examined making use of the Lundberg Systems 3 Vignettes VIRO structure where the 'value', 'inimitability', 'rarity' and company' of FG would be assessed in terms of its contribution in the direction of its competitive edge. The framework has been presented in appendix 3.
It can be seen that FG is providing a value-added item, which is not just a way of getting high margins for the business, however is valuable for the consumer as well. Smoked fish and shellfish items are considered as value-added things and so FG is absolutely providing value to the market as well as to the entrepreneur in the kind of high saving possibility from fish items. FG's capability to create original Eastern inspired smoked seafood products can be taken into consideration a supreme ability.
Business has actually placed barriers to entry for brand-new entrants by motivating clients to be requiring in terms of requesting their preferences. Not just has this made the solution rare, it has actually raised the expense of access for niche players because FG's diversity and versatility can not be matched by new entrants in the short run. This highlights an additional factor of inimitability.
The truth that the business is not product-orientated yet is a market-orientated company which is flexible sufficient in its capability to adjust to vibrant market scenarios recommends that its way of organizing services is absolutely its competitive edge. In addition to this, the business is organized to make sure that it has less dependence on importers and trading business which contributes to its competitive edge as a company in a market where smoked fish items have to be imported from other nations.
In addition to these factors, FG's long term partnerships with its customer that has brought about brand name loyalty from their side and the former's consistent support of quality assurance to maintain this brandloyalty is an extra variable giving it an one-upmanship.
As per the Lundberg Systems 3 Vignettes VIRO framework, if a firm's resources are useful but can be copied quickly, it may have a short-lived affordable advantage. In FG's case, it can be seen how a continual affordable advantage is possible via the company's flexibility, market-orientated method, suffered long-termrelationships and ingenious skills of the business owner.
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