Home >> Ivey >> Reliable Equipment Ltd The Popcorn Predicament >> Vrio Analysis
Menu

Reliable Equipment Ltd The Popcorn Predicament Case VRIO Analysis

CASE HELP


Home >> Ivey >> Reliable Equipment Ltd The Popcorn Predicament >> Vrio Analysis

Reliable Equipment Ltd The Popcorn Predicament Case Study Analysis

Numerous areas can be recognized where FG has a competitive edge over its rivals. These areas would be examined using the Reliable Equipment Ltd The Popcorn Predicament VIRO framework where the 'worth', 'inimitability', 'rarity' and also organization' of FG would certainly be evaluated in terms of its payment towards its competitive edge. The structure has actually been shown in appendix 3.

It can be seen that FG is offering a value-added product, which is not simply a method of acquiring high margins for business, yet is beneficial for the consumer as well. Smoked fish and shellfish items are considered as value-added products therefore FG is certainly offering value to the market and also to the business owner in the form of high conserving potential from fish products. FG's capacity to generate original Asian passionate smoked fish and shellfish products can be taken into consideration an inimitable skill.

The business has actually put obstacles to entrance for new participants by urging clients to be demanding in regards to requesting for their choices. Not just has this made the service uncommon, it has boosted the price of entrance for niche players since FG's diversity and also versatility can not be matched by brand-new participants in the short run. This highlights another factor of inimitability.

The reality that business is not product-orientated however is a market-orientated business which is flexible enough in its capability to adapt to dynamic market situations suggests that its way of organizing services is definitely its competitive edge. Along with this, business is organized to ensure that it has much less reliance on importers as well as trading companies which includes in its one-upmanship as a company in a market where smoked fish items need to be imported from other countries.

In addition to these factors, FG's long term partnerships with its customer that has led to brand loyalty from their side and also the former's consistent support of quality control to maintain this brandloyalty is an additional factor providing it an one-upmanship.

As per the Reliable Equipment Ltd The Popcorn Predicament VIRO structure, if a firm's resources are beneficial however can be copied quickly, it may have a momentary affordable benefit. In FG's case, it can be seen how a continual competitive advantage is possible with the firm's flexibility, market-orientated method, received long-termrelationships as well as ingenious skills of the entrepreneur.