A number of areas can be determined where FG has a competitive edge over its competitors. These locations would be analyzed using the Launching And Steering A Green It Company The Case Of Greenfield Software VIRO framework where the 'value', 'inimitability', 'rarity' and company' of FG would be examined in terms of its payment in the direction of its competitive edge. The framework has actually been presented in appendix 3.
It can be seen that FG is providing a value-added product, which is not just a method of obtaining high margins for business, however is useful for the customer as well. Smoked seafood products are looked upon as value-added products therefore FG is certainly supplying value to the market as well as to the entrepreneur in the kind of high saving potential from fish products. FG's capacity to create initial Oriental passionate smoked fish and shellfish products can be taken into consideration an unique skill.
The business has actually placed barriers to entry for brand-new entrants by urging clients to be demanding in regards to requesting their preferences. Not just has this made the solution rare, it has raised the cost of entrance for niche players considering that FG's diversification and also flexibility can not be matched by brand-new participants in the short run. This highlights another point of inimitability.
The truth that the business is not product-orientated however is a market-orientated company which is versatile enough in its capability to get used to dynamic market situations suggests that its method of arranging solutions is certainly its competitive edge. Along with this, business is arranged to ensure that it has less dependence on importers as well as trading firms which contributes to its competitive edge as a company in a market where smoked fish items need to be imported from other countries.
Along with these factors, FG's long term partnerships with its customer that has actually caused brand name loyalty from their side as well as the previous's continuous reinforcement of quality assurance to preserve this brandloyalty is an added element providing it an one-upmanship.
As per the Launching And Steering A Green It Company The Case Of Greenfield Software VIRO framework, if a firm's resources are important however can be imitated easily, it may have a short-term affordable advantage. In FG's case, it can be seen just how a sustained competitive advantage is possible with the firm's flexibility, market-orientated technique, suffered long-termrelationships and innovative abilities of the business owner.
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