Category: Management

Customer Segmentation in BusinesstoBusiness Markets

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Business-to-business markets are characterized by the specifics of the products and services that a company sells. Segmentation of a market in B2B is essential because each segment is targeted to a specific customer type. The segments can be based on demographics, psychographics, industry, product, and other factors. To successfully segment a market, companies need to conduct a comprehensive analysis of their customers and define their segmentation criteria. The customer segmentation in business-to-business markets is crucial because it helps companies

McDonalds in India Not a Happy Meal

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McDonald’s India is a country’s largest fast food chain that opened in the year 1975. The company’s philosophy is “quality for affordable price” and has set an example of “franchising of restaurants”. The chain has around 1,900 outlets across the country with an average of 2,600 employees in each outlet. The success of the company’s strategy in India is a clear indication of the demand for fast food in the region. McDonald’s has not only managed to

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Arrow Electronics Inc

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Arrow Electronics Inc is one of the most respected and largest electronics distributor in the world. The company has been in the business for over 60 years, since 1957. Arrow is well known in electronics distribution industry for providing its customers with a wide variety of products from all around the world. Their expertise in product knowledge, technical support, and competitive pricing has been an absolute asset to their business. They work with a wide range of industries from electronics to aerospace and defense industries.

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As a global provider of electronics, Arrow Electronics Inc operates through the “Seven segments” of “Electronics, Solutions, Solutions Solutions, Power, Flexible and Optical, Flight and Commercial Aviation, and Solutions Commercial Aviation”. The company’s “Electronics” segment offers electronic components, interconnects, and semiconductors. It is the largest segment of the company. The “Solutions” segment includes design, procurement and development services, support

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APA Technologies D Reveal

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Linear Programming Basics

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Cisco Systems Managing the GotoMarket Evolution

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Laurs Bridz Implementation of a CRM Solution

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HDFC Life Free Cash Flow Valuation

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The American Repertory Theater

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