Category: Management

New Ways to Answer Old Questions Conjoint Analysis in Pharmaceutical Marketing

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Conjoint Analysis is the process of designing market research to measure the relationship between alternative products, features, and attributes in a market. The study uses the consumer choice experiment in which consumers select between two brands in a certain manner, such as ranking the features of a product by order (low to high). The research method used in the case study I was part of is an adapted version of conjoint analysis, called “conjoint matrix analysis”. The aim of matrix analysis is to transform a two-dimensional matrix with the consumer’s choice of options into a three-dimensional

TCL Seeking Strategic Growth

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The TCL brand has been in the news lately for being the company’s primary reason for struggling in 2020 due to its inability to capitalize on the increasing demand for smartphones in China. While TCL has been rallying from a 5.8% dip in smartphone sales, the company has also been on the defensive, as it reportedly cuts back on the use of the TCL 30 brand to focus on a more profitable strategy. However, while the company is rethinking its strategy, there are indic

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Puthran and Associates Enhancing Authentic Leadership

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volv The Marketing Mix to Scale a Fitness Business

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Rent the Runway

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Rent the Runway, an online fashion marketplace, has revolutionized the fashion industry by offering people the opportunity to rent designer clothing in a convenient, affordable, and sustainable way. Rent the Runway provides a seamless shopping experience that enables individuals to purchase high-end designer clothing and accessories without owning them outright. Read Full Article At first glance, Rent the Runway stands out from traditional fashion retailers due to its unique concept. Customers rent the latest designer clothing instead of purchasing them outright. Rent the

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Mastercard and Sonic Branding

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When you hear the name “Mastercard,” you associate it with the “fast cash,” “loyalty miles,” and “magic card,” in your mind. In recent years, Mastercard has taken a different direction. Now it’s making its biggest branding statement yet. Sonic, Mastercard’s newest brand, is a playful, “cool” design that’s designed to be a part of your daily life. “This is not an association with a product, but rather an association with a place,” explains Mastercard spokesman Tom

Competitive Equilibrium

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The Economics of Corporate Social Responsibility

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Creating the New Coty

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MEDLEE Pursuit of a Healthy Joint Venture Confidential Instructions for TS Lee

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