Managing Brand Crisis Bud Light Cracks Open a Can of Controversy
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As an industry leader, Bud Light is one of the most popular and recognizable beer brands worldwide. But, as the story goes, the company was faced with a crisis after it introduced a limited edition Bud Light Lime in late 2016. The can, featuring brightly colored green lime, was hailed as a breakthrough marketing campaign by most beer enthusiasts. But some pundits and critics, including this writer, criticized the design and lime flavor for being too over-the-top and disjointed, especially
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As the sun was rising in early spring, Bud Light found itself with a brand crisis that it could not handle. In 2012, a TV commercial was aired featuring a woman bungee jumping. In response, some viewers thought the TV commercial would cause people to bungee jump because they saw a woman bungee jump on the screen. The TV commercial became a viral sensation, and fans were outraged. click reference Bud Light faced backlash and protests. Managing Brand Crisis Bud Light Cracks Open a Can of Cont
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When Bud Light’s tagline “Life is Short” was dropped in favor of the catchphrase “You’re Always On,” a public outcry ensued. With only a few months left before the 2015 holiday season, the beer brand’s campaign was in serious crisis mode. “In our latest campaign for the Bud Light brand, we were determined to take the ‘Live Life on the Plate’ mantra and take it to another level. But with ‘You’re Always On’ already in circulation, the public
PESTEL Analysis
As we all are aware, the brand reputation is a crucial aspect for any brand. Brands need to focus on building the right image, engaging with their target audience, and managing their brand crisis. Bud Light is no exception to this. This beer brand faces several challenges, but it has been able to come up with strategies that have helped it in this situation. The brand’s current situation can be gauged from the fact that the company is currently facing a crisis after several controversies surfaced about their recent advertisements. The brand
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