Managing with Analytics at Procter Gamble 2013
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In the past few years, Procter Gamble (PG) has made significant changes in how it is managing its data. I was asked to write a case study on the changes that were made and how they impacted the organization. In this case study, I’d like to present a story from the world’s top expert case study writer, and tell you how the data is used in today’s marketing decisions at Procter Gamble. Company Background: PG is a global consumer goods company. It’s a household name in most
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I was assigned the task of writing this case study on how Procter Gamble’s use of analytics led to a 13% sales increase in one quarter and a 3% gain in revenue for the entire year. For some time, I had been tracking the data my team produced, and I had started noticing a pattern. Our product performance was not correlating as it should have been, and I felt there must be something we were missing. The first step in solving this was to gather a team of experts from our data and research
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My company, Procter Gamble (PG), has been conducting analytics for years. To understand better the success that we had, we thought to write a case study on how analytics has transformed our business. Our analytics program was founded around two strategic objectives: 1. Understanding customers better and more quickly. 2. Deciding which marketing campaigns to focus on. Within a few years of its launch, the program grew. We analyzed data on more than 50 million consumer profiles and 16
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Procter Gamble is a Fortune 500 company known for its wide range of brands such as Gillette, Olay, Head & Shoulders, Dial, and Tide. In the year 2013, they decided to focus their marketing approach on two brands and reduce their investments in more than 200 products. I was the manager of analytics at the Procter Gamble for this transition from the traditional marketing approach to digital marketing. I worked on building and implementing a new analytics system
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In August 2013, I was delighted to join Procter & Gamble as a Data Science Analyst, and later, a Global Data Scientist, working at their global analytics team. As a Data Science Analyst, I assisted in data modeling, data mining, business process optimization, and data quality improvement for 20+ of P&G’s global brands. have a peek at this website As a Global Data Scientist, I took responsibility for data quality, data management, and data visualization for over 40,0
Case Study Solution
A few years ago, the big players in the world of analytics, data scientists and technology professionals used to argue that companies were getting lost in the numbers. Now, things have changed; instead of relying on their gut feelings, companies are using analytics to stay ahead. The global leader in consumer goods, Procter & Gamble (P&G), is one of the companies that has been experimenting with big data for quite a long time. P&G is a company that knows a lot about managing a business successfully, having been founded in 18