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  • Digital Marketing at HBS Online 2020

    Digital Marketing at HBS Online 2020

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    In today’s digitized world, digital marketing has evolved significantly. The emergence of digital media has brought about numerous changes in the marketing landscape, including the of digital marketing. The traditional marketing, that was primarily focused on advertising and physical sales channels, has gradually been replaced by digital marketing, which now enables marketers to deliver their messages directly to customers, creating an extensive range of opportunities for brand promotion. In recent years, online has become a critical business enabler, with the average time spent on online platforms increasing. I provide my

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    I can’t believe my luck when I get this email. It’s been two years now I’ve been selected for this coveted case study assignment by my alma mater Harvard Business School. This is a rare opportunity for me to apply the knowledge I’ve gained since graduation and create a case study from scratch. However, I am terrified of failing this assignment. Here’s a brief summary of what Digital Marketing entails at HBS Online. The goal of Digital Marketing is to create engaging content for clients’ products or services using

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    “Digital Marketing at HBS Online 2020 is the new standard that has been established through years of research and testing. This online program teaches digital marketers how to execute innovative, creative, and impactful digital marketing strategies. Digital Marketing at HBS Online 2020 is designed to provide students with the necessary knowledge and skills for their careers in digital marketing and entrepreneurship.” — Seth J. click for more Schoen Also, Digital Marketing at HBS Online 2020 was held on a hy

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    As the world is constantly evolving, marketing has become an important aspect of business. Digital marketing has gained immense popularity in recent years. With technology advancing at a faster pace, digital marketing has become more efficient, cost-effective, and adaptable. Marketing is a strategic tool to promote the business by reaching the target audience effectively. The course is designed to equip students with a holistic approach to digital marketing, with an emphasis on data-driven marketing strategies. This course provides a comprehensive understanding of digital marketing

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    Digital Marketing at HBS Online 2020 In June 2020, I traveled to HBS Online, where I took the full-year program in Digital Marketing, a course that focused on a comprehensive view of the marketing world. It was an enlightening and fun experience. At the core of the course was a comprehensive understanding of marketing principles, with emphasis on the importance of using data and technology to drive business decisions. The course covered topics such as customer acquisition, retention, and ac

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    In the Digital Marketing course, you are learning best practices in online marketing. One of the important strategies that I use in my practice is: 1. Conducting Market Research A marketing strategy starts with an understanding of your customers and their needs. get redirected here To create an effective marketing campaign, you have to understand your target customers better. Conducting market research through surveys and analyzing the data is critical. This helps you to understand the pain points, challenges, and pain points faced by your customers. 2. Leveraging Digital Platform

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    I graduated from HBS with an MBA in Digital Marketing. Before, I went to BITS, India, and studied in the prestigious Indian Institute of Management. It’s amazing how much one can learn in one year by the online MBA program in the US, especially in the field of marketing. The program at HBS Online offers a comprehensive curriculum with courses in both digital marketing and analytics, and also covers various fields such as product management, entrepreneurship, and global business. One thing that surprised me was

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  • City of Somerville Activity Based Budgeting

    City of Somerville Activity Based Budgeting

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    Somerville, a city in the state of Massachusetts, has implemented Activity Based Budgeting (ABB) as part of its financial management process. The method helps the city in reducing the financial burden, managing expenses efficiently, streamlining services, and making data-driven decisions. In this report, I analyze how the ABB method has been effective in Somerville’s financial management, the cost-saving measures, and the implementation challenges faced by the city. Background and Reasons for ABB Implementation Somerville

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    In a previous case study, I wrote about how the City of Somerville implemented Activity Based Budgeting (ABB) as a means of cost accounting. My colleague, Samantha, is going to write about the similar ABB used for their public education initiatives. City of Somerville, Massachusetts, is a city with a population of 201,269. The city was formed in 1831 and has a history of over 200 years. The City of Somerville’s main goal

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    In today’s modern world, people want to know how they will make a difference in their world. I firmly believe that everyone should do something. To achieve that goal, we need to be creative, to find new ways of using our resources. That is why we implemented City of Somerville Activity Based Budgeting, a budgeting model that aligns our priorities to local needs. A lot of businesses and organizations do it, but we thought there was a way to make it easy, and fun, too. We started by creating a simple budget tool

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    Somerville is a progressive city in the Greater Boston area, Massachusetts. published here Its history can be traced back to 1636 when the area was purchased by the Mayflower Compact’s Puritan pilgrims. The city was first mentioned in the Massachusetts Bay Colony, when it was renamed “Somerville” after the name of a British lord. The city was founded primarily by Pilgrims from Plymouth, Massachusetts in the late 17th century. The city became an important commercial center for American shipping in the

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    I was fascinated with how Somerville created a city-wide activity-based budgeting system. The system, implemented over a decade ago, has improved City services, increased customer satisfaction, and reduced expenses. The Somerville Budgeting Model uses data and insights from employees’ work to create a flexible and adaptable budgeting system. I can clearly understand how this process works, as I am a former budget manager myself. However, my experiences are not unique as Somerville’s model is widely adopted across the US and even the world.

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    City of Somerville’s newest budgeting initiative, Activity Based Budgeting (ABB), is a strategy that uses data-driven analytics to create an accountable budget process. ABB is grounded in the premise that every budget is an expression of an activity budget that should align to the city’s missions, strategic priorities, and economic imperatives. The aim of the project is to provide a flexible budgeting approach that is sustainable, accountable, and transparent, so that the City of Somerville can make informed,

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    I was amazed to learn that the City of Somerville had just implemented their new Activity Based Budgeting. The Budgeting Committee comprising the Mayor, the Clerk, and a handful of citizens had worked hard to gather the necessary data, define the scope, create a plan, and implement the new method. The key benefit of this method is that it helps us to identify where our funds and resources are being wasted, how they can be directed better, and how to make savings wherever possible. The results were truly impressive. The Mayor reported that they

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    The city of Somerville uses Activity Based Budgeting (ABC) to allocate funds for its different departments. ABC helps the city to allocate resources effectively, efficiently, and efficiently. ABC focuses on activity rather than function, hence it is commonly known as activity-based budgeting. The activity budgeting methodology is very simple. It helps in allocating resources efficiently. Activity is determined by a specific function within the organization. For instance, in healthcare industry, activities could be diagnosis, treatment, consultation, and follow-up. Here, it could

  • McDonalds in India

    McDonalds in India

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    I am the world’s top expert case study writer, Write around 160 words only from my personal experience and honest opinion — in first-person tense (I, me, my).Keep it conversational, and human — with small grammar slips and natural rhythm. No definitions, no instructions, no robotic tone. also do 2% mistakes. Topic: McDonalds in India Section: Presentation of Data Now, present the data and results of your case study on McDonalds in India: – Number

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    McDonald’s is a great American chain with a popular global reach. The most famous chain of fast food restaurants, its reach spans across Asia, South America, and Africa. McDonalds has been operating in India for a while now and it has a significant presence in the country. directory The Indian market is huge with a huge potential for growth. McDonalds has launched several initiatives in India to tap into this huge potential. The Indian market is heavily driven by the younger generation, especially from the urban areas. The main segment of the Indian population is the lower and

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    “Most famous American fast food chains, McDonalds, is located in India. It is a global chain of fast-food companies founded by Richard and Maurice McDonald, the sons of the famous chef in San Francisco. In 1940, the McDonald brothers started selling hotdogs to the Chicago residents on Sundays. In 1948, the company’s first drive-in restaurant opened in Los Angeles, California. Soon after, they opened their first drive-in restaurant in Michigan. In 1955

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    In 1964, McDonalds opened its first restaurant in India. Initially, the concept of McDonalds was quite different than its original one. It had two cheeseburgers, French fries, a drink, and a bun. Now, McDonalds in India is known worldwide and has over 1,800 restaurants. McDonald’s success in India can be attributed to the following: 1. Strong leadership McDonald’s India was founded in 1993 and has been led

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    McDonald’s, the iconic fast-food chain is widely popular in India. We will study McDonald’s marketing strategies and learn how it managed to expand in this market. The Rise of McDonald’s in India In 1984, McDonald’s, the global food company, decided to expand its reach in the Indian market. The chain had recently acquired the Indian rights to the Burger King brand and began the expansion in the country. The company started its operations in Delhi, Mumbai, Kol

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    McDonalds’ India strategy: From a country of 13 crore people, McDonald’s is now one of India’s most visible international brands. McDonald’s has done it by embracing India’s unique culture, targeting the middle class, and understanding the local language, dialects, and customs. The company now employs 200,000 people in India, and operates over 2,250 outlets, with the majority of them located in the metro cities of Delhi, Mumb

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    Today, McDonald’s is the world’s largest restaurant operator, with over 37,000 restaurants globally. McDonald’s India is a key business for McDonald’s, the US fast-food giant. The franchisee has a license to operate McDonald’s restaurants in the country. I have been working with McDonald’s for around four years. Whenever I come to India, I ensure to visit various McDonald’s restaurants in India to understand the operations, operations in India, and

  • Pear Therapeutics Failure

    Pear Therapeutics Failure

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    In 2019, the company was founded with the goal of treating pain with its drug called Pear. However, despite the company’s huge investment and massive resources, Pear struggled to become a mainstream pain management medication. image source In a research published in the New England Journal of Medicine, scientists from the University of California, San Francisco found that Pear was no better than placebo for relieving pain. The study found that the medication only reduced the intensity of pain, but didn’t make people feel better. The story was covered in

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    In the past, I have written and spoken about the Pear Therapeutics failure, a company that promised to revolutionize the diabetes management industry with its ground-breaking device that could detect and automatically administer diabetes insulin. My article in MIT Technology Review’s “What Are They Thinking” series, “Diabetes Management Through Smart Devices,” inspired a lot of interest in the emerging industry. At first, the industry was enthusiastic about the prospect of such technology. But as the market progressed, the

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    In 2016, Pear Therapeutics — a startup developing a new type of drug for patients suffering from rare heart conditions — was a success story. Its drug was highly anticipated by a community eager to live free from the chronic heart disease (heart failure). The company promised to revolutionize the treatment of the condition by focusing on the symptomatic rather than the prognostic nature of the disease. I interviewed the co-founder, Dr. James Bagg, to explore the potential risks and benefits of using a new approach

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    I write this for Pear Therapeutics and its disastrous demise. As a healthcare researcher and marketer, I was saddened to read about the demise of the innovative and groundbreaking company Pear Therapeutics (now closed). Pear Therapeutics, which started in 2013, had developed a novel drug for the treatment of acne, and had successfully launched its drug in 2016. It was not just any drug; the company had created a groundbreaking technology that

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    When I came across the news of Pear Therapeutics’s failed clinical trial last month, I was filled with disappointment and sadness. The company had developed a new treatment for Alzheimer’s disease, a potentially groundbreaking therapy that would change the standard of care for millions of patients and potentially bring in billions of dollars in the process. The clinical trial was an impressive feat of science and medicine, with more than 600 participants undergoing a five-week trial in which they received either a placebo or the

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    Company: Peloton Interactive Industry: Fitness Tech Number of Employees: 13700 Website: www.peloton.com Investors: – New Enterprise Associates, $1 billion investment in 2015. – Veteran investors and private equity firms, including Fidelity and General Atlantic. Market Segmentation: Peloton Interactive’s product lineup includes a mix of fitness equipment and digital-only programs for

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    In conclusion, it was not possible to come up with a perfect alternative to Peloton Interactive for my situation. However, here is the reason why Peloton Interactive is the best choice for me: I am extremely passionate about exercise and fitness. I have tried several gyms and fitness equipment over the years, but none have met my needs or expectations like Peloton. The Peloton bike and treadmill are an excellent combination that provides me with everything I want from an indoor cycling and running experience.

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    Peloton Interactive A was founded in 2012 by John Foley and Paul Lightner, who had experience in the fitness equipment and exercise equipment industry. It provides on-demand video workouts in which users can connect to their smart televisions, allowing them to exercise at their home, hotel, gym, or wherever they are while in transit. The company has achieved significant success, and it reported record revenue of $1.8 billion in 2019. The company’s focus on on-demand fit

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    Peloton Interactive A was a rapidly growing fitness equipment company that had made a lot of news for its cutting-edge products and customer acquisition. It had experienced tremendous growth and was the largest player in the $40 billion fitness equipment industry. It was the most profitable gym equipment company in the US, with over 7 million members and a huge retail presence. But it was not without risk, as it had a large and growing debt and relied heavily on a growing cash runway. The first-person narrative

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    As a fitness enthusiast, I had always been aware of Peloton Interactive, a revolutionary fitness app for the masses. My interest in Peloton Interactive started when I saw the hype and positive reviews all around the web, including from several fitness influencers. So, I decided to give the app a test run, but what I found was a whole new way of exercising at home. Features: The app features a vast array of workouts, ranging from beginner to advanced, including both card

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    Peloton Interactive A, a fitness equipment company that provides virtual-and-real-world workout programs on-demand, was experiencing a decline in sales from their physical workout classes. get redirected here A study by Statista, an independent market research company, estimated that Peloton sold 151,000 units in the US in 2020 (Statista, 2021)—around a 33% decline from 2019. Peloton’s biggest competitors, Yogi

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    Peloton Interactive A is a software-as-a-service platform that facilitates users’ interactive gym experience. It allows them to access the world’s best workout content by connecting with personal trainers and instructors via the internet. The service’s pricing structure, benefits, and functionality make it a valuable addition to the fitness industry, particularly for those looking for an on-demand option. Section: Product Life Cycle Analysis In our analysis, we’ve identified 4 phases for Peloton Interactive A.

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    “Inspired by the historic craft of knitting and the rugged beauty of Vermont, Beau Ties Ltd (BTL) is a company dedicated to providing exceptional quality handmade suits and accessories. Our products are made in the USA and are built to last for generations. We take great pride in our process of hand-finishing each garment in Vermont and in providing superior customer service throughout the country.” This case study will provide an overview of BTL’s business, their values, mission, and how they deliver their products.

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    Beau Ties Ltd of Vermont produces fine knit-tie and accessories. It has a highly unique approach in the industry. Its products are crafted for the client’s taste and style. The business offers a wide array of collections ranging from classic to contemporary, traditional to contemporary. click to read more The company’s product range includes a variety of accessories that are made from the finest materials available such as fine silk, cashmere, and suede. The company also creates exclusive hand-stitched tie collections that can be customized to match

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    Hotstar is India’s largest online video streaming service by offering a plethora of TV shows, movies, and sports events. It has emerged as a market leader for online video streaming in the country. Hotstar was launched in December 2015 by Reliance Industries. It has been a huge success story for the firm, as it has been witnessing tremendous growth in terms of subscription revenue and audience base. Hotstar is available for download for both iOS and Android, and also available as an official application on Amazon, Google Play, and

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    Hotstar is an Indian premium video streaming service that started in 2015. With the rapid expansion of mobile internet penetration, it was launched with the aim of providing exclusive live sports and TV shows on demand. The app had the potential to differentiate itself from other streaming services in India. With a unique interface, HD quality, and premium content, users were excited to give it a try. But the success of the service hinged on several factors: – Availability: Hotstar had only been available on smartphones

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    Hotstar is a new Indian online streaming platform launched in 2015, with an initial investment of $1.5 billion. It is backed by companies like Microsoft, Amazon, and Reliance Industries. Hotstar offers a wide range of Bollywood, Tamil, Telugu, and Punjabi movies and TV shows for a subscription fee of ₹599 (approximately $7.97) per month or ₹1,999 (approximately $26.92) per year.

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  • Applying the Principles of Branding to Build Personal Brands

    Applying the Principles of Branding to Build Personal Brands

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  • Huazhu A Chinese Hotel Giants Digital Transformation

    Huazhu A Chinese Hotel Giants Digital Transformation

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    Huazhu (formerly Huadong Hotels) has been a Chinese hotel giant that was launched in 2004. Today, with over 3,000 hotels in China, the company has 1.5 billion annual revenue and a market capitalization of over 200 billion US dollars. However, Huazhu also faced an increasing pressure from new technology-savvy competitors and a growing desire from customers for more convenient, personalized, and transparent experiences. The company knew that it could not go on indef

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    As a long-time digital marketing consultant, Huazhu A Chinese Hotel Giants Digital Transformation is an impressive example of how a hotel company has effectively gone digital, and at the same time stayed true to its corporate values. Here’s my case study. Back in the day, Huazhu, a large chain of hotels in China, struggled to compete in an increasingly digital world. The hotel had been slow to respond to changes in the hotel industry, like room rates being determined based on demand. This had become a significant weakness

    Case Study Analysis

    Huazhu Group Limited (“Huazhu”) is a leading hotel booking platform in China. The company started as an online travel agency in 2009 and transformed into a leading digital hotel platform. Huazhu had its IPO in 2017, and its market capitalization stands at $11.8 billion. Huazhu’s vision is to build the “hospitality conglomerate of China.” It aims to become the largest and most efficient player in the Chinese travel and hospitality industry