SubK Impact Solutions Reaching Unbanked Consumers in India

SubK Impact Solutions Reaching Unbanked Consumers in India

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India’s urban and rural poor still face immense hurdles in accessing financial services. The current cash-based system of transactions, particularly in rural areas, discourages individuals from opening bank accounts due to lack of cash on hand. This results in a substantial portion of the unbanked population, particularly the poor, being excluded from the formal financial sector. To bridge this gap, SubK Impact Solutions has created an ecosystem that connects the unbanked population in India with access to affordable, convenient, and secure financial services. read more

VRIO Analysis

“SubK Impact Solutions is a rapidly growing Indian startup with global vision, founded in 2011. It has achieved significant growth due to its innovative business model and its highly successful ventures, such as BharatMatrimony, India’s largest matrimony website and a recognized partner of leading global couples matching service, TripAdvisor (NASDAQ: TRIP), in the market of wedding and event services, as well as online marketplaces like Quikr (a subsidiary of Flipkart)

PESTEL Analysis

SubK Impact Solutions is a technology-driven financial services provider that is currently serving millions of individuals across India and has set the ambitious target of becoming a top 5 digital bank in India by 2025. The company has identified the unbanked, or non-creditworthy, consumers as a key target group that will drive the next phase of growth for the company. The market opportunity in the Indian financial services space has been estimated to be around $40 billion, with 650 million unbanked individuals across the

Porters Model Analysis

The paper will present an analysis of SubK Impact Solutions Reaching Unbanked Consumers in India. It will examine how the company has reached the unbanked consumers in the India, the methodology used, and the outcomes achieved. It will discuss how the company has provided access to financial services to the underserved segments of the population. Additionally, the paper will examine the challenges the company has faced, and how they have overcome these challenges to successfully implement their strategy. The paper will conclude with recommendations for other companies looking to do similar work in India

Problem Statement of the Case Study

“I am pleased to share my newest case study — SubK Impact Solutions — which highlights the potential for impact investing in India and the significant efforts and successes of this firm. With an estimated 127 million unbanked people in India, and a low-interest rate environment, there is enormous potential for impact investing in SubK’s “Pocket Banking” model, which has already been successful in India. The SubK Pocket Banking model uses technology to enable unbanked individuals to open accounts and manage their financial

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SubK Impact Solutions Reaching Unbanked Consumers in India SubK Impact Solutions has a team of experienced and innovative professionals, with vast knowledge and experience, who believe in doing the unorthodox. Incorporated in the year 2015, our aim is to change the uninformed and illiterate state of the banking industry in India. We aim at creating solutions for unbanked and underbanked consumers through a series of innovative solutions. A unique model, we use a hybrid

Recommendations for the Case Study

We started this mission 3 years ago, to reach the unbanked consumers in India, and today, we are a company, doing this job successfully. With a team of young and dedicated professionals working closely with our customers, we have managed to help thousands of our clients to connect with their bank accounts. Today, we have a significant number of bank clients, and their needs have significantly changed from our initial start. We have encountered many challenges while serving this segment, which have been addressed only partially through our services. The challenge here is not to reach the