Timperio Experiments With Generative AI in Advertising
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I love advertising, it’s my soul calling and I’ve been working in it for over a decade now. But lately, I’ve seen a lot of AI being thrown around in advertising. Generative Advertising is one of them. It’s a technology that replaces the traditional image, and message of the brand, with a new one. reference It’s basically the application of generative algorithms to design ads. Here’s how Timperio experiments with generative AI in advertising. Introducing Tim
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As an advertising agency, Timperio has been using Artificial Intelligence (AI) to expand its reach in the industry. Timperio’s first test with Generative AI was for a digital campaign, which led to a new kind of advertisement that went viral on social media. The campaign used the machine learning algorithm to generate unique ads based on a user’s behavior on the site. Timperio started using Generative AI in its advertising in the summer of 2019. Initially, the team tried
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Timperio, the ad agency, is taking a unique approach to generating ideas with Generative AI. Their team members have created a new ad campaign using the technology to create advertisements based on audience feedback. The campaign is called “Recharge Yourself”, and it follows the campaign theme of “Recharging Your Mind”. The team members started by having discussions with the audience to gather insights about how to engage with the audience. After this, they used AI to predict which ideas and concepts would resonate with the audience.
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Timperio, a leading Australian online advertising technology firm, is experimenting with Artificial Intelligence (AI) to enhance their ad-creation process. They’re using the AI-powered Generative Adversarial Network (GAN) developed by Google researchers to create highly-personalised ad campaigns that are tailored to individual customers. The AI system is designed to learn as it creates ads and, in essence, it takes on the role of a professional art director who can generate original art pieces. GAN lear
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I’ve written three case studies on Timperio. Timperio is a French startup that launched in 2018. It uses a new type of advertising format that incorporates generative artificial intelligence. read here In this, the user sees an image, prompts the AI to generate new images, and then receives a video of the image in action. They can also customize the image for use across their channels. In February 2019, Timperio released its first campaign in the U.S. And the results were impressive. It generated
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Timperio, the award-winning creative agency, recently explored the potential of Generative AI in their advertising process. After using it as a research tool, the agency decided to integrate it into the creative process for the first time. They did it by creating custom tools that allow the design team to create and customize AI-generated ad concepts within minutes. This process involved several challenges and breakthroughs for the team, but the results were worth it. First, Timperio had to overcome the challenge of creating a visual interface