The Genius Behind Netflixs Ascension Personalization Driven Arbitrage
Marketing Plan
I recently had the honor of attending a keynote presentation by
BCG Matrix Analysis
Based on this report, I will make an analysis of a recent report by BCG titled “The Genius Behind Netflixs Ascension” (BCG Matrix Analysis). The report analyses the strategy and impact of Netflixs Arbitrage and Personalization, with BCG dividing Netflixs operation into two parts: Arbitrage and Personalization. Arbitrage deals with the business process of identifying customers and delivering content that matches their interests. Personalization, on the other hand, focuses on delivering more relevant content and making
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I have spent the last ten years working in digital media. I know how companies try to acquire and retain customers — They offer promotions, discounts, coupons, free trial. They have built algorithms based on our past behavior. These algorithms assume the majority of their customers are “us” — like you, me, them. However, if one wants to acquire new customers, this is not enough. We need to know who we are: who are we, what makes us, why we are interested in what? The Genius Behind
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Netflix Inc. Has gone a long way in transforming the entertainment industry through its Arbitrage strategy. This strategic plan helps Netflix customers to explore various titles from its vast library, and for the other titles that may not be a fit, it serves personalized content based on customers’ viewing habits. It was a revelation for the company that it was one of the first to introduce the concept of personalization, which helped them cement their position as a market leader in the streaming-video-on-demand (SVOD) industry.
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The Genius Behind Netflixs Ascension Personalization Driven Arbitrage I recently watched Netflix and was blown away by their success in terms of personalization. The platform offers its users a personalized movie/TV show recommendation based on their viewing history, the content they have liked, their age, gender, and other relevant preferences. For instance, my preferred genres of movies/TV shows include horror, thriller, and science-fiction. This feature has significantly enhanced my experience on Netflix, and I have no
Evaluation of Alternatives
The term “arbitrage” refers to “buying low and selling high,” where the buyer of an asset is willing to pay an excess price to gain profits from its fluctuating value over time. Arbitrage theory is used in financial market arbitrage, where hedging strategies and derivative investments are used to mitigate the risks of speculative trading in assets like futures, currencies and commodities. Netflixs ascension personalization driven arbitrage, or NPDA for short, is an example
VRIO Analysis
Netflix is a leading streaming platform and the global force to reckon with in the digital media industry. It has managed to gain more than 250 million subscribers worldwide, and its massive user base has contributed to its success. In a nutshell, Netflix has achieved incredible success through the following unique selling proposition (USP): personalization. As we all know, personalization is the art of making a service or product highly customized for a specific group of users. try here Netflix has adopted personalization as the key driver behind its success. Net