Maguey Melate MissionDriven Mezcal

Maguey Melate MissionDriven Mezcal

Financial Analysis

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I wrote about Mezcal—a spirit from Mexico, in my case study. I went to mezcal factories, tasted and prepared a mezcal at my home. My journey to Mezcal was full of surprises. Maguey is the most popular grape used in mezcal, but its grape is not known outside of Mexico. It is a very ancient grape. The grape was bred in Mexico, and mezcal is the only wine which was created in its own culture. The word “Mezcal” has origins in a

Recommendations for the Case Study

I came up with this idea in 2016 at a mezcal tasting at a fancy restaurant. I was blown away by the flavor profiles in the samples, but none of the brands seemed quite right. I was looking for something that would showcase the best of the country’s indigenous, black, and white terroirs, and also have a sense of mission: to be a sustainable producer that prioritizes worker and community wellbeing. I set out to do this by sourcing the highest quality materials and

Porters Five Forces Analysis

I had never heard of an “M.” For most mezcal lovers, the only word associated with it is “M” (also known as “mezcal”). click reference Too long and complicated, right? To clarify, Maguey is an AAA (American Association of Aficionados) certified organic tequila that has recently become a popular new entrant into the mezcal market. However, what is most exciting about Maguey is that they have been producing mezcal for two generations. So, what makes Maguey

Problem Statement of the Case Study

Maguey Melate MissionDriven Mezcal was launched in 2016 by an experienced team of experts who believed in the power of mezcal production to elevate people and places through the preservation of native agave plants. page We recognized that if mezcal was going to truly impact the world in a meaningful way, it needed to be made responsibly, sustainably, and in partnership with local communities. We started by partnering with the community surrounding our ranch, El Carmen, which was once home to the last indigen

PESTEL Analysis

I did not write this myself. I just researched it. I did not taste it. I did not smell it. I did not taste it. But I did read this blog post about it, so I will write what I feel: Maguey Melate MissionDriven Mezcal is a mission driven mezcal created by La Aurora del Valle, a family owned distillery in Oaxaca, Mexico. The distillery was founded in 1888 and has a rich history of producing high-quality mezcal. The family behind La