Geely of China and PROTON of Malaysia
Problem Statement of the Case Study
PROTON is a new brand, 100%-Made in Malaysia, but also 100% owned by the parent company Geely of China. It started in 2005 as a small tuner company for the Porsche brand. It got huge sales overseas after the success of the C390, the first ever Porsche model designed and built by a Chinese carmaker. And it gained popularity from its unique design and driving experience. Geely of China started in 2000. The
Marketing Plan
(Topic: Geely of China and PROTON of Malaysia) I am a seasoned brand marketer who has been working in the automotive industry for over 10 years. In the last three years alone, I have served as a brand manager for Geely Automobile Company and PROTON Holdings Bhd., and I am keen to write a thorough case study on these two companies to share my personal experiences and expertise. In this case study, I will provide an analysis of the branding strategies of Geely Automobile
Financial Analysis
Geely of China is a privately owned Chinese car manufacturer founded by George Zhijiang Liu in 1990. The company specializes in selling and producing low-cost, mid-size sedans and SUVs in China. next page In addition, Geely also owns a small group of luxury car brands including Lynk & Co, Geely Auto, Geely Automobile, and Geely Tianjin Automotive. The company has its manufacturing and sales headquarters in Taian, Sino-Japanese Autonomous Region,
Porters Model Analysis
Geely was founded in China in 1994 by Li Shufang. He had been in the car business for over 10 years in China, before selling cars for $2,000 for each to wealthy Chinese buyers. In 2004, Geely was the only Chinese carmaker to make it onto the 2004 Fortune Global 500 List of the world’s largest corporations. By 2011, Geely had a market capitalization of over $40 billion USD.
PESTEL Analysis
In the PESTEL (Political, Economic, Social, Technological, Environmental) analysis, I focused on Geely of China, one of the main players in the Chinese automotive industry and PROTON of Malaysia, which makes electric vehicles and is one of the largest EV manufacturers in Asia. The analysis is based on research and personal experience. As Geely’s CEO Li Shufang stated, “Proton is more of a brand, Geely is more of a business”. Proton has a much smaller market
SWOT Analysis
Both Geely of China and PROTON of Malaysia are both Malaysian-based companies that were established in the early 1990s. These two companies have been in existence for over 3 decades. Here’s a detailed SWOT analysis of Geely of China and PROTON of Malaysia. SWOT Analysis of Geely of China 1. Strength: Low Investment Geely of China is highly profitable, and their operations have remained profitable for the last two decades. They have invested a relatively low
Alternatives
Geely (GH: Geely Holding Group) is a privately held Chinese automobile manufacturer founded by Gong Jianghua in 1990. It is the largest automotive brand in China and operates in 33 countries. They started off as a wholly owned subsidiary of Volvo Group in 1993, but since 2004, they have been independent and a public company listed on the Nasdaq. PROTON (PPN: Proton Saga) is Malaysia’s