Malaysia Airlines The Marketing Challenge after MH370 and MH17

Malaysia Airlines The Marketing Challenge after MH370 and MH17

Recommendations for the Case Study

In March 2014, Malaysia Airlines Flight MH370 was hijacked, causing a global panic. Within a few days, Malaysia Airlines received thousands of messages on social media asking why this should happen. It seemed like an act of terrorism that would be unparalleled in the modern age. When we received the news that Malaysia Airlines Flight MH17 had crashed in Ukraine with 298 passengers, our hearts stopped. We all were caught in a collective shock and disbelief. As a

Marketing Plan

I recently read about two international events which have brought Malaysia Airlines’ (MAS) marketing in the international spotlight. After MH370, we have seen a marked drop in passenger traffic and a loss in revenue. MH17 also led to major losses for the airline. website here The two events were followed by public outcry that led to a change in marketing strategies. MAS has decided to focus on the following marketing initiatives: 1. Increase brand awareness: MAS has been marketing its

Evaluation of Alternatives

MH370 went missing on March 8, 2014, leaving behind families and a worldwide investigation. This disaster changed Malaysia Airlines forever. The brand faced reputational damage and lost market share, while the media was quick to speculate on the flight’s disappearance. We tried to keep the brand in the news, but it felt like the situation was drowning out the company’s narrative, and the brand’s narrative was that the flight was a disaster of natural catastrophe. Mal

BCG Matrix Analysis

The world lost 239 innocent lives on flight MH370 and flight MH17. Malaysian Airlines, a global brand, has had its challenges in the past, most notably in its rebranding. But this tragic episode brought a fresh perspective to the marketing landscape of Malaysian Airlines. In this BCG Matrix, we’ll analyze the marketing challenges that Malaysian Airlines faced following the MH370 and MH17 disasters. MH370: Crisis PR Tactics

PESTEL Analysis

In the first days of 2014, Malaysia Airlines (MAS) was plunged into crisis as the crash of Malaysia Airlines flight MH370 and the deadly Malaysian Airlines flight MH17 led to immense media coverage. These events highlighted the importance of marketing in crisis situations. The world was taken aback by the sudden news, and companies like MAS had to respond and adapt quickly. MAS’s initial reaction to the MH370 tragedy was swift. The airline suspended all fl

VRIO Analysis

After the tragedy of MH370 and MH17, Malaysia Airlines became the most popular name in the global market. But what’s the real story behind this success? Malaysia Airlines has made an effort to provide excellent customer experience. The customer experience in Malaysia Airlines, especially after the MH370 and MH17 tragedies, is outstanding. Here are three reasons for this: 1. Customer service: Malaysia Airlines has taken the concept of exceptional customer service seriously. When I was traveling last