Amazons Growth Strategies Successes Failures
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Amazon’s success story is well known, one of the most successful companies in the world. Amazon has grown to be the largest e-commerce retailer in the world. It’s the only company in the world that doesn’t have a physical store, no advertising, but it relies heavily on selling its products online. They started in 1994 in the US, but started as an online book store called Amazon.com, and was so successful that it closed down a physical store within a week. One of
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Amazon’s Growth Strategies Successes Failures Amazon is the most successful e-commerce company in the world today. It was founded in 1994 by Jeff Bezos, who had grown tired of the slow, inflexible and expensive retail system in his hometown of Seattle. Amazon began as an online bookstore and later expanded to sell electronics, music, movies, games, clothes and other products. Amazon’s growth strategies were quite different from most of its competitors.
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In the past, when Amazon dominated e-commerce, customers would spend 4 hours browsing its website for 1 product. They did not buy it, because the product did not meet their demands. Amazon’s success was built on “buy now, pay later” (BNPL) options and “faster delivery” (FD) on top of free shipping. However, this approach faced several challenges, and Amazon’s growth suffered. The average number of clicks on the company’s website increased from 3.5 to 7
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Amazon started with an unconventional approach to business: “I buy books, I sell books”—an extraordinary concept at that time. The company launched online sales with no retail storefront or distribution center, relying on the Internet to get books to customers. It was all about a low overhead, no inventory management, and a great way to sell books. The company grew like crazy, and quickly, to become one of the largest e-commerce companies in the world. But, at its early stage, the company had no experience in building a profitable
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