Cafe Kenya Brief Case

Cafe Kenya Brief Case

Financial Analysis

Brief history: Kenya’s coffee culture traces back thousands of years. In the 19th century, coffee plantations became a thriving part of East African societies. Then, with the establishment of Coffee Kenya Limited (CKL) in 1959, coffee exports boomed. After the end of colonial in 1963, CKL was renamed Kenya Coffee Development Authority (KCDF) in 1971. my explanation CKD became a listed company in 1985

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I was assigned the task of writing a brief case about a cafe called Kenya in Nairobi, Kenya. While my initial response was “what have I gotten myself into?” the excitement of the assignment combined with the opportunity to conduct in-depth research and interview the owner of the cafe made my task a very enjoyable one. My journey to Kenya started on the morning of my arrival in Nairobi, Kenya. I arrived there with a team of six other students who I had chosen because I wanted them to know that they could trust me with

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In Cafe Kenya’s case, I witnessed several issues and challenges that hampered their growth. Kenya’s economy has been growing at a brisk rate, but the restaurant industry in the country is relatively slow compared to the other sectors, including real estate, manufacturing, and information technology. This is evident from the fact that only 34% of the Kenyan population is employed, while the majority of them, particularly in urban areas, work in the informal sector. This has led to an issue of unequal distribution of jobs among the urban

BCG Matrix Analysis

Cafe Kenya was a small and locally owned coffee shop in the middle of a bustling city street. It was located in a relatively undeveloped part of town, so the area was not particularly well-heeled or populated. Despite this, however, the customers seemed to be throngs of hip, young professionals who came here for their caffeine hit. Overall, the cafe’s interior design was sleek and modern, with a minimalist style that blended in well with the surrounding storefronts. The walls were l

Evaluation of Alternatives

Cafe Kenya Brief Case I wrote in my first year in University, my first-hand experience from the perspective of someone who has had an in-depth understanding of the operation of a café business in Kenya. The café was located in a suburb of Nairobi in Kenya and operated under the name “The Lushi” café. The Lushi was a small, independent café that had initially opened its doors in April 2018. The co-founder of The Lushi was Muthuri Kamau

SWOT Analysis

In the past few years, Kenya coffee has witnessed steady growth across the market. This growth is attributed to various factors, including better coffee quality, increased demand, and expansion into new regions. However, Kenya coffee faces several challenges that limit its growth, especially in view of its competitors. This case report is a SWOT analysis of Kenya coffee, examining the strengths, weaknesses, opportunities, and threats of Kenya coffee. Strengths: Kenya coffee’s strengths include its quality, which is internationally

VRIO Analysis

In my thesis, I will analyze the VRIO (Value, Risk, Innovation, and Organization) factors that contribute to the success and growth of a small coffee chain cafe named Kenya. The purpose is to identify the core strengths and weaknesses of the company, potential threats, opportunities, and the strategies required to overcome them to sustain success. In the first quarter, 2016, the company has seen a significant increase in growth, with an average increase of 30% year-on