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    The luxury market in China has a high market potential. As the economic growth of China has reached 6.7% and China’s demand for high-end products, the luxury market is experiencing fast-growing trend. A luxury brand is a brand that targets affluent consumers, usually in the upper income range. Luxury goods are distinguished by their design, craftsmanship, and use of high quality materials, all of which are essential to consumers’ aesthetic sense. This paper aims to explore the growth of lux

    BCG Matrix Analysis

    My experience and expertise about growing a luxury brand or business started in 2015. I joined the luxury goods manufacturer in Argentina. At that time, we were operating a manufacturing plant and producing a variety of luxury goods like watches, bags, and other luxury handbags. The owner of the luxury brand was impressed by my work experience and recommended me for the role. However, I had no background in luxury manufacturing, which was a huge challenge. However, I was keen to take on the challenge and did

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    Santiago Artemis is a luxury brand and business that has grown from a small startup company to one of the most trusted and respected names in the fashion industry today. Founded in 2009 by Pablo Artemis, Santiago Artemis’ goal from the outset was to create a brand that combined exceptional quality, exceptional value, and exceptional service. Today, Santiago Artemis is a multi-channel business with retail locations across the US, as well as a significant online presence and a global distribution network.