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    Creativity and Innovation are essential for achieving business success. They are not a one-time effort but a continuous cycle of experimentation, improvement, and innovation. Innovation, therefore, needs to be an integral part of every organization’s culture. However, not all organizations have the resources, time, and capability to foster this culture. They need a methodical approach to inculcate and encourage the culture of innovation. my response This case study is about how a software company – NETG (Nationwide Education Technologies Group)

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    “Creativity and Innovation” in Organizations is an essential characteristic of any successful business in this era of rapid change, competition and innovation. Creativity refers to the ability of an organization to come up with new, innovative, and unique ideas and to implement these innovative ideas to improve its operations and satisfy customers’ needs. Innovation is the process of developing new products, processes, or services that are unconventional or different from existing products, processes or services. According to a 2016 survey conducted by the World Economic Forum