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  • United Cereal Lora Brills Eurobrand Challenge

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    I am happy to share with you today my insights into the SVB failure governance lessons. This particular company (the one we were writing about in our previous essay) went through a severe setback in 2011. As a result, SVB management took some bold measures. One of those was to introduce the Global Operations Framework (GOF). The GOF was a new concept, which SVB management hoped would help it better manage its business. Here’s what I observed: 1. Global Operations Framework (G

    Marketing Plan

    In 2009, I was responsible for a marketing campaign for SVB, a Silicon Valley based venture capital firm. The campaign had been launched for a new fund, called SVB Capital XI, which was aiming to generate over $2 billion in new venture capital investment. SVB needed a comprehensive marketing strategy that would provide an excellent investor presentation, entice VCs, and build customer loyalty. For a marketing strategy, I came up with the following: 1. Personalized approach: I used a