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    We are pleased to share our thoughts and insights on “The Rising” (ShangriLa’s “3D” Marketing) campaign that took place from January to June 2008. “The Rising” represents the next step for ShangriLa’s marketing approach, encompassing three major “D”s, namely “Discover” or “Explore” (new and exciting places); “Disconnect” or “Retreat” (new and refreshing spaces for rejuvenation); and “

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    “The ShangriLa’s fifth anniversary was celebrated with a launch party at the grand ballroom, which was a gala affair. It was an amazing event and I was delighted to be invited to present the keynote address. The venue was quite impressive with its grand staircase and a marble floor. I arrived early at the ballroom, to get a seat before the start of the event. As the event commenced, I was greeted by the ShangriLa management team, which was led by the General Manager, Mr

    Porters Five Forces Analysis

    In June 2008, when the world seemed to be in the midst of an economic downturn, the Shangri-La Hotel in Colombo, Sri Lanka, quietly announced an exciting new project — the opening of its first property in India. For Indian hoteliers, particularly those who had been hoping for another Shangri-La, the project represented a significant milestone. It was a bold move by Shangri-La, which had by that time, grown and diversified to 25 hotels in 20 countries around the world